Chili-based environmental concern Sodimac et La Casa Eco has made brilliant use of YouTube's newish ad skipping feature. A two minute video illustrates how the entity incorporated the ad skipping feature into their creative by adding a Skip This Behavior button which would appear just above and at the same moment as the Skip Ad button would appear.
Messaging would ask viewers whether they wanted to skip a certain behavior (using too much water, for example) or skip the ad. It worked. In one week, 80,000 people clicked the Skip This Behavior button.
H&M has hooked up with Vogue Japan Editor-At-Large Anna Dello Russo for a Colony-created, Alex Turvey directed video in which Russo struts her stuff and offers up a "fashion shower" of fashion commandments to honor the launch of her new accessories collection for the retailer.
In the 2:46 video, set to tunes from Producer/DJ Emiliano Pepe, Russo prances about in a grand wink to the over-the-top, very silly world of high fashion.
It's not the most musically pleasing experience but you've got to give credit to the video's creators for culling through four year's worth of Mad Men episode to editing together just the right lyrics to verbalize Rick Astley's Never Gonna Give You Up.
The video was created for Richard Sandling's Perfect Movie, a monthly stand up comedy show about films at The Leicester Square Theare, London.
In a way, the Mad Men cast have Rickroled Astley, himself.
Along the lines of Google Chrome Coffee and Happy Hour Fail, RankPop has created a hilarious video that takes a look at why girls love social media. Or, perhaps, more correctly, why guys might want to be wary.
Well this is kind of cool and stupid all at the same time. As the sky darkens and ominous sounds are heard, four members of the Skullcandy Skate Team, Eric Koston, Sean Malto, Theotis Beasley and Steve Berra, experience fear as a Magnolia-inspired storm brews. And what's falling from the sky? Skullcandy headphones, of course. But one really must wonder. If headphones fell from the sky, Wouldn't they dent/break on impact? Hey, this is just advertising, not science, so why worry about mundane details such as this?
About a week or so ago, Travelport Smartpoint App released a video that had bored travel agents jumping over desks until one agency experiences an epic fail. This week, the brand is out with yet another goofy video highlighting travel agent boredom or, in Travelport-speak, unproductive behavior.
In this outing, called Raise Your Bar, we have a guy who hangs from the ceiling, swings, and then, yes, has an epic fail. The would be epic fail series is quite good at entertaining as well as delivering the brand's message of what travel agent life is like without Travelpoint.
The Dave Matthews Band is inviting fans to take part in the creation of a video for its latest single, Mercy. Those who complete one or more photo and/or video tasks just might find their images featured in the video. The winner will be awarded a trip to the final show of Dave Matthews Band's summer tour which will take place at Shoreline Amphitheater in Mountain View, CA on September 9.
Found footage? Yawn. Paranormal Activity-like surprises? Yawn. Fear Factor-like scares? Yawn. Blair Witch Project-like adventure? Yawn.
Yes! It's another "viral" video. And we know it's viral because the production company told us so. Yup. it comes to us from Raconteur for Luxottica Group, otherwise known as Ray-Ban. Directed by William Campbell and Wil Johnson of Gentleman Scholar, the video tells the story of a couple who enters and old, rundown home (naturally) and stumbles upon a giant cocoon.
In highschool it was cool to have sex in a car. Oh wait, not really. We had sex in cars back then because it's not like we could bring our date to our parents house and have explosive sex within earshot of mom and dad.
But for adults, there's no reason to have sex in a car. No reason at all. And housing site Idealista knows this. To convince those adults who are still doing it in the backseat they need to grow up and get a place of their own, the brand...shows people doing it in the backseat and getting caught. Yet another hazard of doing in an automobile parked where just about anyone can stumble upon you with a camera and plaster you all over the internet. Back in the day, at least you could plead with the picture taker not please, please, please not develop the film. Yes, kids, film.
Anyway, the ad is hilarious and does a wonderful job making its point. Love the use of Sin with Sebastian's Shut Up and Sleep With Me.
Whether this Travelport Smartpoint App ad is saying travel agents are so bored they have nothing better to do than jump over office desks or that by using the app they can leap over office furniture in a single bound or that agents should "take the leap" and buy the app we know not. Nor do we care.
We do, however, care whether or not this ad goes viral. Does it have the ingredients? Is it dumb enough? Does it have the holy grail of viral: shot amateurishly, is humorous and contains an epic fail? TIme will tell.