Lyft's Lyftapalooza Launch Goes For Movie Trailer Epicness

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With the epicness of a Michael Bay movie trailer or that time-lapse video of the World Trade Center going up (that one will give you chills!), Humanaut is out with a promotional video for Lyftapalooza, a celebration of the car services 24 city launch within 24 hours.

They've even launched in my middle of fucking nowhere back yard.

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by Steve Hall    May- 1-14    
Topic: Video



The Slo Mo Guys Blow Up Daiquiris and Pina Coladas For Captain Morgan

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In a couple of less-than-exciting slow motion videos, The Slo Mo Guys have a bit of fun smashing up a collection of daiquiris and pina coladas for Captain Morgan. But they did make another video entitled Canon which is actually pretty cool.

To support the premiere of this video series, the brand will be hosting a two-week contest that challenges fans to guess the number of cocktails that were demolished during the making of "Cannon." The 100 fans who come the closest to the correct amount of cocktail causalities will win a Captain Morgan branded cannonball. The contest will be hosted on Facebook, where fans will be able to submit their entries in the comment section.

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by Steve Hall    Apr-24-14    
Topic: Video



After Eliminating Women's 'Creamy Behemoths' Poo-Pourri Wants to Eliminate Men's 'Man Manure'

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Well it's nowhere near as funny as witnessing a cute birthing a creamy behemoth from her cavernous bowels all to promote a spray, Poo-Pourri, that traps poo smells beneath toilet water.

While the first video, which has over 26 million views, was filled with an endless litany of pet names for pooping, this one is a bit more sterile and comes off as if it were a sterile product demonstration video.

Much like DollarShaveClub, sequels never really live up to the original.

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by Steve Hall    Apr-24-14    
Topic: Video



Dylan Thomas' 'Do Not Go Gentle Into That Good Night' Beautifully Highlights Medical Efforts in Tanzania

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Here's some beautiful new work from New York-based agenda:NY for the new Abbott Fund campaign. Directed by Ruben Latre, the work, produced by Hostage Films, was created to highlight the global work done through Abbott's international partnerships across the globe. Director Latre spent 10 days in Tanzania filming at the Muhimbili National Hospital in Dar es Salam. Latre came onboard as director & DP for the campaign, which filmed in hospital environments and features the trials and tribulations faced by patients and doctors.

The video is backed by a voiceover which slowly intones Dylan Thomas' Do Not Go Gentle Into That Good Night. Which a fitting testament to the plight faced by those highlighted in this video.

NOTE: Here's a link to the video since the Vimeo one below was made private.

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by Steve Hall    Apr-17-14    
Topic: Video



This is What Game of Thrones, Star Trek, Walking Dead Look Like on Easter

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Just in time for Easter, Easy Explain Videos is out with a collection of, well, easy to understand spoofs of well known TV shows such as Game of Thrones, Star Trek, The X-Files, Breaking Bad, Homeland, Walking Dead, Dexter and The Big Bang Theory.

Each video, with its own unique name like Game of Eggs, Star Tregg and The Egg Files are all about experiencing some witty Easter amusement. Check three of them out in the video below and all of them on this site where you can vote on what you'd like them to create next.

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by Steve Hall    Apr-17-14    
Topic: Video



Let's Throw Colored Powder on Some Models in Slow Motion And Call It An Ad

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Well the headline pretty much sums it up. Ad since this is a fashion ad, it makes perfrect sense too. Because, as we all know, you can get away with anything when you are creating a fashion ad. Everything from vapid stares into the camera to getting faux raped by a bunch of shirtless guys works just fine for fashion brands.

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by Steve Hall    Apr- 9-14    
Topic: Video



Hip Hop Artists Uses AT&T's 'It's Not Complicated' Ad to Promote New Album

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To help promote the launch of Future's sophomore album, Honest, hip hop insider Karen Civil has released a video that pays homage to AT&T's It's Not Complicated campaign. The video, which as far as we can tell, is an unaired spot originally created for the campaign (we are confirming), features It's Not Complicated frontman Beck Bennett and the usual bunch of kids.

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by Steve Hall    Apr- 3-14    
Topic: Video



That Generic Brand Video Is Approaching 1 Million Views

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That video from stock video provider Dissolve, which was inspired by poetic literature written by Kendra Eash, is approaching one million views on YouTube. The video itself, entitled This is A Generic Brand Video, is a collection of stock footage from Dissolve strung together with a voiceover which mocks the ridiculousness of every real branded video in existence.

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by Steve Hall    Apr- 3-14    
Topic: Video



Evian Baby Gets Jiggy With Spider-Man

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Last week, we were teased that Evian would be unleashing another dancing baby video featuring Spider-Man. Today, it's been released and while it's not quite as fun as the original, it's still got a bit of a kick.

As he swings thought the city, Spider-Man meets a miniature version of himself and, like in the original, the two have a face to face dance off.

Currently stuck at 301+ views, the video has 244 likes and many positive comments. People seem to like the tie in and are profusely professing their love for Spidey.

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by Steve Hall    Apr- 1-14    
Topic: Video



Watch YouTube Celebrity Grace Helbig Sell St. Ives Hydration Spray

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On behalf of Unilever, Arnold New York hooked up with YouTube sensation Grace Helbig to create a video promoting St. Ives Fresh Hydration Lotion Spray. So far, the video has achieved 113,000 views since its launch February 24.

It's also got 13,000 likes and over 1,000 comments. In addition, Grace's 5:40 "Behind the Scenes of My St. Ives Commercial" video has received just upwards of 150,000 views. Not blockbuster numbers but not too shabby either.

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by Steve Hall    Feb-28-14    
Topic: Video










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