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Over the past year, there were a handfull of video campaigns that not only went viral but also inspired people in different ways. From crazy dances and Ugandan rebel leaders, to men freefalling from space, this past year had something to keep everyone entertained.
These ten videos were huge hits and created a lot of buzz. Here's a list of ten of the top viral video successes of the past year. Can you do better?
Describing its new work for UK mobile network Three, Wieden + Kennedy London said, "Shot against the dramatic backdrop of the Shetland Islands, the :60 spot follows the story of a stocky little pony. But this is no ordinary Shetland pony. With the scrape of a hoof, and a flick of his Tina Turner-esque mane, he effortlessly moonwalks along to the sound of 'Everywhere' by Fleetwood Mac."
Which is all that really needs to be said about this new commercial that touts a "pony mixer" that lets people remix the pony to dance any way they choose. Except, of course, that it already has over 1.4 million YouTube views since being released February 28.
When you're on a roll, you might as well keep rolling. And that's exactly what Oreo is doing. As part of its Cookies versus Cream campaign, Widen + Kennedy has created a video that features "physicist and copywriter" David Neevel, who has designed the ultimate Oreo cookie separator.
It's oh-so Rube Goldberg-esque and Neevel, who is actually a copywriter at W+K, delivers his lines with perfectly droll aplomb. The brand, which capitalized on the power outage during the Super Bowl with a real-time ad, plans to release additional cookie separation videos in the coming weeks.
OK, this is cool and all. Who wouldn't want to race around a warehouse in an Audi with a giant paint ball gun attached to the hood of the car so you could shoot at another Audi with a giant paint ball gun attached to its hood? But seriously? Really? How much did this folly cost Audi? Is this really going to sell any cars? Yea. Suburban dads everywhere are going to run out and buy an Audi so they can drive around their neighborhoods acting like a bunch of teenage idiots while their wives tsk tsk them for their stupidity.
Belgian band Garcia Goodbye got creative with the launch of its new single. The band decided to literally launch the single...by attaching USB stick containing the song to balloons they let go into the sky.
The band also decided it would personally travel to the furthest location the USB was found, 800 kilometers from the home.
The stunt seems to have work. The band's single has been featured on Coldplay's website.
Litter Genie, with help from JWT New York, is out with its third music video featuring Walter who, along with his Lap Cats, invite you to groove to the sounds of Me Luvz Mahselfz.
With nearly 2.5 million combined views for his previous music videos, I Haz A Catnip in Mah Head and I Haz a Pie Row Tek Nik, Walter's musical fame has grown beyond YouTube.
As part of the promotion, people can tweet their own rap lyrics to @LitterGenieCat and one dollar will be donated to Best Friends Animal Society through February 17.
Best lyrics in the new tune" "I'm on YouTube getting all kinds of views because people can't smell my poo."
- Unpretentiousil has been scientifically and clinically proven to cure hipsters.
- Need help insuring your video will "go viral?" Check out TubeRank.
- Dish Network's new ad pays its respects to...TV commercials.
- To raise awareness of the 13th SriLankan Airlines Golf Classic in Colombo (which had been on a two year hiatus), Grant McCann developed stickers that made people's car windows look like they had been shattered.
- The Cassies, Canada's version of the Effies, is being promoted with three videos that poke fun at just how much regular people couldn't care less about awards shows. (One, Two, Three)
What's the easiest, most sure-fire way to guarantee your branded video will get millions of YouTube views? Digitally-manipulated dancing babies, of course! Following this well-known fact, Kit Kay in India launched a video in mid-January which now has about 2.5 million views.
The ad is hilarious. The baby laugh track is guaranteed to make you giggle!
The multi-faceted Peter Stormare has been tapped by 72andSunny for this new Call of Duty Black Ops 2 Revolution video. In the ad, he takes on the persona of The Replacer, the man whose job involves making more time for men to play Black Ops 2 Revolution.
After Stormare notes there will be certain life events that may interfere with your playing time, we see him in several "replacement" scenarios, one of which gives a nod to the scene in Fargo in which he makes use of a wood chipper.
Say what you will about video games perpetuating violence, this ad is funny.
In this guest post, Topline Communications Head of Video Production Jamie Field outlines the steps he feels need to be taken to increase the likelihood a video will go viral. Topline Communications is a video production, PR, social media and SEO consultancy, based in London
Viral is the holy grail of video marketing. Everyone wants to commission a viral video, but briefing your video production company to make you one is ridiculous. That's because a video that becomes as contagious as swine flu cannot be achieved by a cameraman editor producer and director.
Instead, the concept needs to come from within your company - and your PR department is probably the best place to start. Aren't they the people that generate story ideas that are designed to appeal to the highest possible percentage of your target audience? (If they aren't then your department is costing you money!).