Glue-Like Rubber Used to Build Super Phallic-Looking Water Pistol


So how do you go about promoting a glue-like substance that can be molded like putty and forms into strong, waterproof rubber overnight? Why you use it to build the world's most awesome water pistol, of course. And that's exactly what Sugru did.

The brand gathered together a bunch of "scientists" (aka KID and Kream London) to craft a super-awesome, gatling gun-style water pistols that was then used to douse a few more "scientists" with colored slow motion of course.

And, yes, it is very, very phallic.

more »

by Steve Hall    Jun-30-14    
Topic: Video

You Can't View This YouTube Content But You Can Fly to France for 79 Euros


Here's an intriguing use of YouTube. In an effort to promote their flights to France to French-speaking Belgians, Brussels Airlines, with help from BBDO Belgium, used blocked content videos to achieve this goal.

As background, 40% of French speaking Belgians watch TV programs that are broadcast in France rather than those broadcast in Belgium. When a viewer misses an episode of his favorite TV program, it can be watched later online. Great. But only if you live in France. Belgians see "This content is not available in your country."

more »

by Steve Hall    Jun- 9-14    
Topic: Video

You Won't Believe the Idiocy These People Display Just to Get A Bag of Fantastic Delights


I must be horribly jaded. If I saw an obvious marketing stunt consisting of a set up that required me to walk through a ridiculously long line when there was no line at all, I'd probably pass by like it was a homeless person. Oops, my bad. That's not the best analogy but you get my meaning.

However, when regular, non-jaded, non-marketing people are presented with the same scenario...just to get a bag of junk food...uh...excuse me...Fantastic Delights, it seems they'll wait forever.

more »

by Steve Hall    Jun- 5-14    
Topic: Video

Las Vegas' Drai Beach Club Re-Invents the Pool Party


To tout he launch of the new Drai Beach Club/Nightclub which sits atop the the luxury boutique hotel, The Cromwell, in Las Vegas, mOcean put together this which aims to redefine just what it means to party.

Instead of black tie, we have black string bikinis. Instead of a dance floor, we have a pool floor. Instead of kissing, we have underwater canoodling. Instead of bravery, we have women shedding their bikini tops.

more »

by Steve Hall    May-28-14    
Topic: Video

Axe Gives Employees Pheromone-Infused Business Cards. Productivity to Take A Nosedive


Well, now. Not only is Axe out to turn women into helpless puddles of desire in the face of their body sprays and deodorants, they're now arming their employees with business cards that will do the same.

Working with Union Toronto, the brand, as illustrated in this video, has created a line of personalized business cards unique to each employee and that contains a pheromone-infused substance that's applied to the card.

The results, predictably, are predictable. But we have to wonder. With all these pheromone-infused business cards floating around the office, how will any work get done when everyone's off in a closet shagging?

more »

by Steve Hall    May-21-14    
Topic: Video

Holland's Pim de Koel is Back to Teach Americans How to Experience Cool


Holland is back! And it's even cooler! Or at least it wants you to experience all the cool Holland has to offer. Following Episode 1: Can Cool be Taught?, spokesperson Pim de Koel is back with Episode 2: Can Cool be Experienced.

more »

by Steve Hall    May-15-14    
Topic: Video

A1 Steak Sauce Changes Name to A1 Sauce With Awesome Facebook Video


Here's some fantastic work from CP+B for A.1. Steak Sauce which is changing its name to, simply, A.1. Sauce. To make the move, the agency created a humorous video during which A.1., who is "in a relationship" with Steak decides to accept friend requests from others -- such as salmon, green beans, lobster, bacon and many more -- which ends up making things "complicated" for A.1.

more »

by Steve Hall    May-14-14    
Topic: Video

Watch 11 Basketball Players Do An Epic Dunk...In A Pool...For Turkish Airlines


In response to popular dunk videos, Turkish Airlines, with help from CP+B London, has created its own "epic pool dunk" for their sponsorship of the Euroleague Final Four. The 30-second TV spot, which was shot in one take, features a bunch of basketball players enjoying a pool party that then turns into an amazing 11-man pool dunk.

more »

by Steve Hall    May- 8-14    
Topic: Video

Lyft's Lyftapalooza Launch Goes For Movie Trailer Epicness


With the epicness of a Michael Bay movie trailer or that time-lapse video of the World Trade Center going up (that one will give you chills!), Humanaut is out with a promotional video for Lyftapalooza, a celebration of the car services 24 city launch within 24 hours.

They've even launched in my middle of fucking nowhere back yard.

more »

by Steve Hall    May- 1-14    
Topic: Video

The Slo Mo Guys Blow Up Daiquiris and Pina Coladas For Captain Morgan


In a couple of less-than-exciting slow motion videos, The Slo Mo Guys have a bit of fun smashing up a collection of daiquiris and pina coladas for Captain Morgan. But they did make another video entitled Canon which is actually pretty cool.

To support the premiere of this video series, the brand will be hosting a two-week contest that challenges fans to guess the number of cocktails that were demolished during the making of "Cannon." The 100 fans who come the closest to the correct amount of cocktail causalities will win a Captain Morgan branded cannonball. The contest will be hosted on Facebook, where fans will be able to submit their entries in the comment section.

more »

by Steve Hall    Apr-24-14    
Topic: Video

Featured FREE Resource: