MINI's 'Britalian Job' Touts British Paralympics

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Today MINI released a London 2012-themed film which gives a nod to the 1969 classic, the Italian Job. The film, created to tout MINI's partnership with Team GB and ParalympicsGB, features British sporting legends as they attempt to track down the perpetrator of a night-time heist.

Directed by Phil Churchward, the lead director on BBC's Top Gear, the film includes stunts performed in red, white and blue London 2012 special edition MINIs alongside some of the country's most iconic landmarks including the Houses of Parliament and Knightsbridge.

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by Steve Hall    Jun-12-12    
Topic: Video



Plastic Surgeon Offers Free Botox to Those Who Share Video

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In yet another crazy outing, plastic surgeon Dr. Michael Salzhauer, who previously spoofed Old Spice work...twice, is out with new work that has some fun with Justin Bieber.

In the new video, Salzhauer remakes Bieber's "Boyfriend" into a raptastic "If I Was Your Surgeon." In the video, which is promises to make any woman look like Barbie or Megan Fox, Salzhauer promises free Botox to anyone who posts his video, gets five shares of retweets and calls to make an appointment. Way to enlist the image conscious to up your social cred, Dr.

Some choice lyrics:

"I don't need triple whoppers but I see that you do."

"Hey girl let me suction you."

"Keep you looking hot girl like a Barbie doll."

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by Steve Hall    Jun-11-12    
Topic: Social, Strange, Video



Miami Dolphins Cheerleaders Promote Calendar With 'Call Me Maybe' Cover

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So how does an NFL cheerleading squad promote its annual eye candy calendar? With a cover of Carly Rae's "Call Me Maybe" while prancing around in bikinis. And, well, yea. There's not much more than that to say about this jiggle-fest.

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by Steve Hall    Jun- 7-12    
Topic: Racy, Video



Sharethrough Launches Branded Video Search Engine

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Looking for that cool, branded video someone just told you about? Having trouble finding it? Now it may be a bit easier. Sharethrough.tv has launched a service that lets you search for the best, most influential and most talked-about branded videos across the web.

Marketers and agencies can use Sharethrough.tv to drill down to the specific videos they are looking for whether it's by a particular brand, video type or industry vertical. For example, a creative agency can use Sharethrough.TV to quickly find examples of documentary-style branded videos in the auto vertical and use those videos to inspire their client and creative team before going into production. They can also use Sharethrough.tv as a mechanism to showcase work and be discovered by potential clients.

Launch partners for the site include companies such as 72andSunny, EVB, Mekanism, Pereira & O'Dell, Seedwell and many others.

by Steve Hall    Jun- 7-12    
Topic: Tools, Video, Viral



Applebee's Launches Social Media Tutorials

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Now this is funny. Hilarious, actually. Lexington, Kentucky ad agency Cornett just launched a video campaign for Thomas & King, one of the largest Applebee's franchises in the country. The agency teamed with several female "social media experts" for a series of tutorials on Facebook, Twitter and Pinterest.

That's really all we're going to say about the campaign because if we say any more, we'll ruin the surprise.

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by Steve Hall    Jun- 6-12    
Topic: Social, Strange, Video



The Onion Describes 'Cool New Tide Video' Before Digitas Creates It

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Usually when a brand creates a virally-intentioned video, press commentary comes after its release. In a strange twist of events, the revers happened last week. The Onion wrote a lengthly article about a "cool new Tide detergent video" which went on and on ans on about, well, how cool the video was. Trouble is, the video didin't exist yet.

But that didn't deter Digitas from whipping up the video in a couple of days and posting it everywhere The Onion said it would be posted. As described in The Onion piece, "it's [the video] got these cute, funny talking animals, a cool indie-rock song, and it's just so hilariously random. And it's got this amazing cameo by Bret Michaels, which is so funny because Bret Michaels is hilarious and from the '80s."

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by Steve Hall    Jun- 5-12    
Topic: Agencies, Social, Video



Doctor John's Lingerie Model Shares Pain Over Billboard Reaction

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You may recall the tempest in a teacup that erupted over a Doctor John's Lingerie & Novelty Boutique billboard that appeared in Ogden Utah a while back. It seems the board offended many. So much so that the model on the billboard, Tabitha Contreras, 31-year-old mother of four and her children started feeling the pain.

A model since she was a teen, Contreras told Salt Lake City ABC 4, "I was an outcast, I wasn't welcome and everyone let me know I wasn't welcome. I felt bad that I offended people because I didn't think there was that much skin showing. My first wake up call was, I had my 13-year-old daughter come home and say people at school are saying, 'you're a porn star,' and so of course I was like, 'oh my gosh, what am I doing?'"

The board was taken down a few weeks ago but the pain Contreras feels still lingers.

You can argue this one both ways. Objectifying women to sell stuff, perhaps bad. Women just trying to make a living, not so bad. Watch the video. What are your thoughts?

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by Steve Hall    May-31-12    
Topic: Racy, Video



Women Never Forget Their Special Days

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When it comes to anniversaries, birthdays, mother's day or any other day when they feel the need to be celebrated, women never, EVER forget. So as men, it is our job never to forget as well. Because if we do, we are likely to experience what this gentleman goes through in this flowers.nl video.

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by Steve Hall    May-31-12    
Topic: Video



The Word 'LOL' Occupies 27 Percent of Facebook Server Capacity

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For years, marketers have used statistics to prop up questionable endeavors and agencies have done the same to pimp their lame ass, wicked cool ideas to clients. The beauty of statistics is that you can manipulate the numbers any way you see fit to support whatever it is you are trying to sell.

So it is without surprise that wunderkind of the moment, social media, is a treasure trove of less than reliable stats. UK site, The Poke has taken it upon themselves to have a little fun with all the bullshit statistics currently being slung about regarding social media.

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by Steve Hall    May-30-12    
Topic: Research, Spoofs, Video



The Most Annoying YouTube Video You Will Ever See

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Courtesy of Israeli agency Goola comes a video that highlights one of the most annoying aspects of YouTube. Give it a watch. We can't say too much about it as it will spoil the surprise.

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by Steve Hall    May-29-12    
Topic: Video








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