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Hmm. It looks like Star Trek's Halodeck technology may be here sooner than we thought. Or at least a really cool new way to experience movies. It comes from Sony and highlights the brand's PlayStation Move controller.
The technology is described thusly, "In the past, projection mapping worked only from a single, static view point, and thus was very limited. By attaching the PlayStation Move to the camera, we can track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections and allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds."
Check it out below. Will we all have holodecks in our home within the next 50 years? Sooner?
Remember breakdancing? Or, more correctly, breaking? Of course you don't. You'd have to be over 40 and no one in advertising is over 40, right? Anyway, breaking, a form of street dancing, is still around but a bit less popular than it was in its eighties heyday.
HandVibes, a company that makes collectible, rubber-like rings has, with help from nkown lab, created Finger Breakdance, a video that, as the title suggest, features breakdancing fingers. Back in our DJing days (yes, we had a life prior to advertising), we witnessed all manner of toprock, downrock, power moving and freezing so this little video brought back a few memories. Most specifically, a night when campus cops broke up a rather large outdoor dance party because, well, we really don't know why. A fight or something.
Admit you've done it. Met someone on Facebook and transformed that digital relationship to a physical one. Come on. Admit it. But how well did you know that person? Did you trust everything they told you? Do you have a true understanding of who they are? Or, if you're a guy, did you just let your little head do the thinking.
That's the scenario that plays out in this video in which we see what happens when a guy friends a girl and then ends up taking her home after a night of fun and frivolity. Be careful, people. Be very, very careful.
- President Obama kisses China's Hu Jinto all in the name of Benneton's campaign urging the end of hate.
- See Matt Damon talk shit.
- Remember when Abercrombie & Fitch offered to pay The Situation if he would stop wearing their clothing? Well A&F may end up paying big as The Situation just filed a law suit against the brand.
- Here's Ubisoft's Tom Clancy Ghost Recon Future Soldier promotional video.
- Curious about the curious nature of Altoids? Check out the brand's Hall of Curiosity from Energy BBDO.
You've probably seen plenty of those people who can withstand freezing cold weather; those people who jump in ice cold water and it doesn't phase them. Well meet Wim Hof, a man who says he has a mental thermostat and he simply doesn't feel the cold when he doesn't want to.
What's this all about? Oddly enough, selling a heated jacket that keeps you really, really warm. Wim won't need it but you will. Here's a a couple of promotional videos from Columbia, makers of said heated jacket.
For the most part, Chevy's tagline "Chevy Runs Deep" wasn't well received. But after you watch this commercial (and the extended version) you'll have a better understanding of and respect for the meaning behind Chevy Runs Deep.
Goodby, Silverstein & Partners created a commercial and long-form video that tells the story of two sons who found the 1965 Chevrolet Impala SS their dad owned for twenty years but had to sell. The sons searched for five years but finally found the car and bought it back for their dad.
It's a heartwarming story. And, yes, this sort of heartwarming story can be applied to any vehicle because no car brand has exclusive right to what a piece of metal means to a person and their life. It's just that Chevy's leveraging that nostalgia and, perhaps, for the first time the Chevy Runs Deep tagline actually makes sense.
If you're into Japanese sub-cultures you might like this new MINI video that highlights Dekotora Trucks, trucks that have been decorated with all manner of lighting, graphics and murals. It's first in a series called All the Wrong Places from Amsterdam-based BSUR and is a partnership between MINI and Vice. Host Elliott Bambrough is accompanied by co-pilot Maggie Stoody and the pair set out to explore the history of Dekotora.
New work from LA-based Zambezi for bling outlet Phiten has some fun with the history of bling as told by rap trio Pac Div. The video, which has Pac Div in a classroom, also stars NBA players Carmelo Anthony, Chris Bosh, Eric Gordon and Derrick Williams.
Called Still Flexin, the video "guides viewers through time from Ancient Egypt to the Golden Age of Hip Hop."
Here's another slice of crazy from the brand that makes crazy normal. Cadbury Dairy Milk is out with Simply the Best, an underwater anthem of sorts. All to motivate British swimmer Rebecca Adlington who is training for next year's Olympics.
Created by HyperNaked, all sorts of people hang out at the bottom of Rebecca's training pool and sing Tina Turner's Simply the Best. Yea, it's pretty strange. That's a lot of underwater aquatics!
Here's a weird one for you. Taking full advantage of Hallowwen, BBH Asia Pacific created this Scream Stopper campaign for Chupa Chupa. Basically, it's a lollipop you stick in someone's mouth to put an end to their "embarrassing shrieks of terror." leading up to Halloween, thousands of Chupa Chupa lollipops were distributed to horror movie attendees throughout Singapore.