Hitler Reacts to Ad Tech

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Digiday is out with an advertising technology-themed Hitler Reacts video. You've seen the video before. It's been parodied a million times with a million different topics; Leno moving back to late night, Justin Bieber not comprehending the word"German," the iPhone ending up with Gizmodo and many others.

The video skewers the present state of online advertiwsing and its ridiculously over complex fuckery which has caused the industry to foist upon us company after company whose sole missions are to fix the fucked up situation the company before it caused.

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by Steve Hall    May- 3-12    
Topic: Online, Video



Domino's Ramon De Leon Discusses Early Days of Social Media

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Domino's Ramon De Leon pioneered engaging with customers using online tools before social media existed. In 1998, his store began using AIM to communicate with customers. After that, he started taking pictures of pizzas as they were being made and sending them to customers. According to De Leon, this pretty much forced customers to share the content across social media. Check out this Future of Publishing episode to learn more about social content creation and see a glimpse into the mind of an early social marketing pioneer.

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by Steve Hall    May- 2-12    
Topic: Social, Video



It Might Make You Yawn But You Should Pay Attention to Affiliate Marketing

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We in advertising tend to snub our noses at affiliate marketing and label it something engaged in by scammers who work home alone in their underwear. Nothing, of course, could be further from the truth.

In this Future of Publishing episode, host Oliver Roup of VigLink continues his interview with Bret Grow, Phillip Kidwell, and Gary Warnes. Oliver and the three affiliate marketing experts go in depth about the future of affiliate marketing from the publisher's and advertiser's perspective. It's not anything you should ignore any longer.

This is part two. Here is part one.

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by Steve Hall    Apr-30-12    
Topic: Video



River Island Asks 'What's So Funny A Cucumber?'

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Fashion brand River Island is out with yet another one of its kooky videos featuring their famed voice over guy who speaks to models as they figure out what do do with various props including a sock, a pineapple, a cucumber, a toilet seat, a lollipop and other random items.

Somehow this sells clothes.

by Steve Hall    Apr-30-12    
Topic: Brands, Strange, Video



Yes, This Is The Worst Old Spice Parody Ever

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Old Spice has certainly gotten its money's worth from that whole thing that started with "I'm on a horse." Paroday after parody after parody. Even two years later with this ebntry from Dr. Michael Salzhauer, the "Nose King of Miami." He's out with a parody that's, perhaps, one of the worst we've seen to date. Of course, that hasn't stopped people from watching the video. So far, 114,655 people have viewed the video.

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by Steve Hall    Apr-27-12    
Topic: Video



Kraft Thanks Facebook Fans With 'Likeapella'

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After receiving 4,632 Likes on a recent Facebook post, Kraft Mac & Cheese, with help from Crispin Porter + Bogusky, created a video to than every fan. The brand hired acapella group YellowJackets to whip together a thank you tune naming and listin all 4,632 fans,.

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by Steve Hall    Apr-27-12    
Topic: Brands, Social, Video



Prostitute Flash Mob Calls Attention to Human Trafficking

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Stop the Traffic, an international organization that fights human trafficking is out with a flash mob-style guerrilla effort created by Duval Guillaume and produced by monodot. In Amsterdam's red light district "prostitutes" can be seen breaking into dance. When the dance ends, a projected message reads, "Every year thousands of women are promised a dance career in Western Europe. Sadly, they und up here." Not exactly what the crowd was expecting but a powerful message none the less.

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by Steve Hall    Apr-25-12    
Topic: Cause, Racy, Video



How Brands Leveraged Earth Day

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The latest version of Future of Engagement takes a look at how brands leveraged Earth Day. Host Murray Newlands takes a look at which brands were involved and how their content was shared. He also uses Earth Day as an example of the many other special events brands can leverage and offers tips and steps on how to do so.

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by Steve Hall    Apr-24-12    
Topic: Video



How to Use Video in Your Content Marketing Strategy

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We all know video is big. We all know it should be an integral component of any online markering strategy. We all know it is a key component of a sound content marketing strategy. But, to some, it's a daunting undertaking that some believes requires too many resources to properly implement.

In this webinar, part of the Adrants whitepaper/webinar series, Alcatel-Lucent Director of Multimedia and Video Strategy Ed Youngblood and KnowledgeVision Founder and CEO Michael Kolowich discuss how brands can overcome the "content creator's dilemma." Youngblood and Kolowich share case studies, use cases and the tools and techniques needed to add video to your content marketing strategy.

Click here to start learning how you can incorporate video into your brand's online marketing strategy.

by Steve Hall    Apr-24-12    
Topic: Tools, Video



Burt's Bees Makes Nature's Music For Earth Day

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With shades of Honda Choir, natural food brand Burt's Bees celebrated Earth Day with a two minute song created using sounds made with the natural ingredients found in the brand's products. Sound designer, composer and musician Diega Stocco, along with Raleigh-based agency Baldwin&, used rice, coconuts, honey, almonds, oranges, an orange tree, flowers, a lemon tree and bees to make the music.

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by Steve Hall    Apr-23-12    
Topic: Video







Stanton Optical


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