Looking for that cool, branded video someone just told you about? Having trouble finding it? Now it may be a bit easier. Sharethrough.tv has launched a service that lets you search for the best, most influential and most talked-about branded videos across the web.
Marketers and agencies can use Sharethrough.tv to drill down to the specific videos they are looking for whether it's by a particular brand, video type or industry vertical. For example, a creative agency can use Sharethrough.TV to quickly find examples of documentary-style branded videos in the auto vertical and use those videos to inspire their client and creative team before going into production. They can also use Sharethrough.tv as a mechanism to showcase work and be discovered by potential clients.
Launch partners for the site include companies such as 72andSunny, EVB, Mekanism, Pereira & O'Dell, Seedwell and many others.
Now this is funny. Hilarious, actually. Lexington, Kentucky ad agency Cornett just launched a video campaign for Thomas & King, one of the largest Applebee's franchises in the country. The agency teamed with several female "social media experts" for a series of tutorials on Facebook, Twitter and Pinterest.
That's really all we're going to say about the campaign because if we say any more, we'll ruin the surprise.
Usually when a brand creates a virally-intentioned video, press commentary comes after its release. In a strange twist of events, the revers happened last week. The Onion wrote a lengthly article about a "cool new Tide detergent video" which went on and on ans on about, well, how cool the video was. Trouble is, the video didin't exist yet.
But that didn't deter Digitas from whipping up the video in a couple of days and posting it everywhere The Onion said it would be posted. As described in The Onion piece, "it's [the video] got these cute, funny talking animals, a cool indie-rock song, and it's just so hilariously random. And it's got this amazing cameo by Bret Michaels, which is so funny because Bret Michaels is hilarious and from the '80s."
You may recall the tempest in a teacup that erupted over a Doctor John's Lingerie & Novelty Boutique billboard that appeared in Ogden Utah a while back. It seems the board offended many. So much so that the model on the billboard, Tabitha Contreras, 31-year-old mother of four and her children started feeling the pain.
A model since she was a teen, Contreras told Salt Lake City ABC 4, "I was an outcast, I wasn't welcome and everyone let me know I wasn't welcome. I felt bad that I offended people because I didn't think there was that much skin showing. My first wake up call was, I had my 13-year-old daughter come home and say people at school are saying, 'you're a porn star,' and so of course I was like, 'oh my gosh, what am I doing?'"
The board was taken down a few weeks ago but the pain Contreras feels still lingers.
You can argue this one both ways. Objectifying women to sell stuff, perhaps bad. Women just trying to make a living, not so bad. Watch the video. What are your thoughts?
When it comes to anniversaries, birthdays, mother's day or any other day when they feel the need to be celebrated, women never, EVER forget. So as men, it is our job never to forget as well. Because if we do, we are likely to experience what this gentleman goes through in this flowers.nl video.
For years, marketers have used statistics to prop up questionable endeavors and agencies have done the same to pimp their lame ass, wicked cool ideas to clients. The beauty of statistics is that you can manipulate the numbers any way you see fit to support whatever it is you are trying to sell.
So it is without surprise that wunderkind of the moment, social media, is a treasure trove of less than reliable stats. UK site, The Poke has taken it upon themselves to have a little fun with all the bullshit statistics currently being slung about regarding social media.
Courtesy of Israeli agency Goola comes a video that highlights one of the most annoying aspects of YouTube. Give it a watch. We can't say too much about it as it will spoil the surprise.
In this three and a half minute Roman Polanksi film, Helena Bonham Carter, playing patient to Ben Kingsley's psychiatrist, prattles on endlessly about drivel so mind-numbing that Kingsley can't help but become distracted by Bonham's Prada coat...which he dons leading us to believe he, too, needs therapy.
With the tagline, Prada Suits everyone, the fashion brand is having a bit of fun with itself lightening its stuffiness in a manner that doesn't detract from its elegance. Well done.
To illustrate the power of the picture, Getty tells the story of life, from love to bingo as it were, using 873 images displayed in quick succession over a one minute period. Gathering the right images and creating the ad took AlmapBBDO six months to complete.
"It was a labour of love", says Paranoid BR director Cisma. "Although it uses still images, we tried to make it dimensional with movement and by playing with perspective. All images are 100% from the Getty Images archive. The only thing we did was change the scale and rotation to build the stop-motion sequence. There's so much in there that it's a spot that should be watched frame by frame."
Really nice work.
It's truly amazing how easy it is to pull the proverbial wool over people's eyes. Witness these two videos from WorseThanBad.org, a group that aims to hold Shell accountable for spills in Nigeria. Last week, under the guise of promoting the Shell Live With It app, the group released a video that, to date, has received 25,000 views on YouTube and many comments that think the video is promoting a real Shell-branded app.
This week, the group released a second video that pokes fun at the first video's commenters - who believed the video to come from Shell. As they say, this stuff just writes itself.