Applebee's Launches Social Media Tutorials

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Now this is funny. Hilarious, actually. Lexington, Kentucky ad agency Cornett just launched a video campaign for Thomas & King, one of the largest Applebee's franchises in the country. The agency teamed with several female "social media experts" for a series of tutorials on Facebook, Twitter and Pinterest.

That's really all we're going to say about the campaign because if we say any more, we'll ruin the surprise.

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by Steve Hall    Jun- 6-12    
Topic: Social, Strange, Video



The Onion Describes 'Cool New Tide Video' Before Digitas Creates It

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Usually when a brand creates a virally-intentioned video, press commentary comes after its release. In a strange twist of events, the revers happened last week. The Onion wrote a lengthly article about a "cool new Tide detergent video" which went on and on ans on about, well, how cool the video was. Trouble is, the video didin't exist yet.

But that didn't deter Digitas from whipping up the video in a couple of days and posting it everywhere The Onion said it would be posted. As described in The Onion piece, "it's [the video] got these cute, funny talking animals, a cool indie-rock song, and it's just so hilariously random. And it's got this amazing cameo by Bret Michaels, which is so funny because Bret Michaels is hilarious and from the '80s."

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by Steve Hall    Jun- 5-12    
Topic: Agencies, Social, Video



Doctor John's Lingerie Model Shares Pain Over Billboard Reaction

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You may recall the tempest in a teacup that erupted over a Doctor John's Lingerie & Novelty Boutique billboard that appeared in Ogden Utah a while back. It seems the board offended many. So much so that the model on the billboard, Tabitha Contreras, 31-year-old mother of four and her children started feeling the pain.

A model since she was a teen, Contreras told Salt Lake City ABC 4, "I was an outcast, I wasn't welcome and everyone let me know I wasn't welcome. I felt bad that I offended people because I didn't think there was that much skin showing. My first wake up call was, I had my 13-year-old daughter come home and say people at school are saying, 'you're a porn star,' and so of course I was like, 'oh my gosh, what am I doing?'"

The board was taken down a few weeks ago but the pain Contreras feels still lingers.

You can argue this one both ways. Objectifying women to sell stuff, perhaps bad. Women just trying to make a living, not so bad. Watch the video. What are your thoughts?

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by Steve Hall    May-31-12    
Topic: Racy, Video



Women Never Forget Their Special Days

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When it comes to anniversaries, birthdays, mother's day or any other day when they feel the need to be celebrated, women never, EVER forget. So as men, it is our job never to forget as well. Because if we do, we are likely to experience what this gentleman goes through in this flowers.nl video.

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by Steve Hall    May-31-12    
Topic: Video



The Word 'LOL' Occupies 27 Percent of Facebook Server Capacity

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For years, marketers have used statistics to prop up questionable endeavors and agencies have done the same to pimp their lame ass, wicked cool ideas to clients. The beauty of statistics is that you can manipulate the numbers any way you see fit to support whatever it is you are trying to sell.

So it is without surprise that wunderkind of the moment, social media, is a treasure trove of less than reliable stats. UK site, The Poke has taken it upon themselves to have a little fun with all the bullshit statistics currently being slung about regarding social media.

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by Steve Hall    May-30-12    
Topic: Research, Spoofs, Video



The Most Annoying YouTube Video You Will Ever See

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Courtesy of Israeli agency Goola comes a video that highlights one of the most annoying aspects of YouTube. Give it a watch. We can't say too much about it as it will spoil the surprise.

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by Steve Hall    May-29-12    
Topic: Video



Ben Kingsley Gets Intimate With Prada

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In this three and a half minute Roman Polanksi film, Helena Bonham Carter, playing patient to Ben Kingsley's psychiatrist, prattles on endlessly about drivel so mind-numbing that Kingsley can't help but become distracted by Bonham's Prada coat...which he dons leading us to believe he, too, needs therapy.

With the tagline, Prada Suits everyone, the fashion brand is having a bit of fun with itself lightening its stuffiness in a manner that doesn't detract from its elegance. Well done.

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by Steve Hall    May-24-12    
Topic: Brands, Video



From Love to Bingo in 873 Images

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To illustrate the power of the picture, Getty tells the story of life, from love to bingo as it were, using 873 images displayed in quick succession over a one minute period. Gathering the right images and creating the ad took AlmapBBDO six months to complete.

"It was a labour of love", says Paranoid BR director Cisma. "Although it uses still images, we tried to make it dimensional with movement and by playing with perspective. All images are 100% from the Getty Images archive. The only thing we did was change the scale and rotation to build the stop-motion sequence. There's so much in there that it's a spot that should be watched frame by frame."

Really nice work.

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by Steve Hall    May-23-12    
Topic: Video



'Shell' Wants Nigerians to Live With Its Oil Problems

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It's truly amazing how easy it is to pull the proverbial wool over people's eyes. Witness these two videos from WorseThanBad.org, a group that aims to hold Shell accountable for spills in Nigeria. Last week, under the guise of promoting the Shell Live With It app, the group released a video that, to date, has received 25,000 views on YouTube and many comments that think the video is promoting a real Shell-branded app.

This week, the group released a second video that pokes fun at the first video's commenters - who believed the video to come from Shell. As they say, this stuff just writes itself.

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by Steve Hall    May-22-12    
Topic: Video



New Book Explains How Storytelling Can Save Advertising

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Here is a wonderful promotional video for a new book, Winning the Story Wars. The book uses the bomb as a metaphor for a gap that was created between myth and reality. Myth being the stories told that gave meaning to life and that were based on religion and culture. The book discusses how marketers eradicated that gap becoming the new myth makers and how most have failed at the art of story telling.

The book's author, Free Range Studios Founder Jonah Sachs, argues marketers have abused their story telling power by pushing fear, insecurity and greed. But at the same time, Sachs explains how marketers can return to the glory days of story telling and how digital media can help spread empowering stories that instill motivation and aspiration and a positive mindset.

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by Steve Hall    May-22-12    
Topic: Publishing, Video










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