It's truly amazing how easy it is to pull the proverbial wool over people's eyes. Witness these two videos from WorseThanBad.org, a group that aims to hold Shell accountable for spills in Nigeria. Last week, under the guise of promoting the Shell Live With It app, the group released a video that, to date, has received 25,000 views on YouTube and many comments that think the video is promoting a real Shell-branded app.
This week, the group released a second video that pokes fun at the first video's commenters - who believed the video to come from Shell. As they say, this stuff just writes itself.
Here is a wonderful promotional video for a new book, Winning the Story Wars. The book uses the bomb as a metaphor for a gap that was created between myth and reality. Myth being the stories told that gave meaning to life and that were based on religion and culture. The book discusses how marketers eradicated that gap becoming the new myth makers and how most have failed at the art of story telling.
The book's author, Free Range Studios Founder Jonah Sachs, argues marketers have abused their story telling power by pushing fear, insecurity and greed. But at the same time, Sachs explains how marketers can return to the glory days of story telling and how digital media can help spread empowering stories that instill motivation and aspiration and a positive mindset.
Always impressive. Always interesting. But we always question just how "real" these videos featuring sports figure doing amazing things really are. The latest comes to us from Cheil USA and features David Beckham playing Beethoven's Ode to Joy by kicking balls at a vertical drum set.
Because this is an ad for the Samsung Galaxy Note, Beckham plans his routine on the phone and then uses it to send his completed feat into the social ether for all to enjoy.
Along the lines of the Ray Ban viral videos, social music app Music Bunk uploaded a video entitled Vinyl Throw last week which features several friends tossing records onto a turntable. Much like the Ray Ban videos, the records land perfectly on the turntable. The video has earned almost 500,000 views in it's first week with no paid distribution.
MusicBunk lets you see playlists created by friends and the songs they're listening to, and allows them to post comments, send them to Facebook and Twitter, and check out new music straight from the app.
For the last week, the video story has remained unbranded. With a hint in the title and subtle logo placement in the video, we've left a cookie trail to MusicBunk.
Certainly there are any number of options of which parents can take advantage when it comes to advice on raising children. And, certainly, there are any number of ways to call attention to those choices. However, never before have we seen a strategy such as this one from Duval Guillaume for Flemish advice site Opoedingslijn.be. Watch and be surprised.
This is not your typical cat video. No, this is something far more important. Far more worthy. Far more worthwhile. And far more beneficial to cats than simply to amuse humans. Yes, this video comes to us from AFG& and it addresses the national CATastrophe known as Cat Boredom or CB. It's a desease which leads to cats living, well, a very boring life.
But there is a cure! And it comes in the form of Friskies Cat Treats. Check out this important message from Chris Parnell. We love the direct to consumer-style disclaimer.
Last night at Galapagos Art Space in New York, the long-awaited debut of the Cornelius Trunchpole documentary, Art & Corny, premiered. For over two years, Cornelius Trunchpole, famous ad man from the sixties, has been promising a comeback. And if the documentary is to be believed, the man has, indeed returned.
In the documentary, produced by contagiousLA, industry luminaries such as Lee Clow, Jeff Goodby, Steve Hayden, Gerry Graf, Barbara Lippert, Michael Wolf, J. Walter Thompson II and, yes, George Parker discuss the effect Trunchpole had on them.
This Mother's Day, Zales is launching "Celebrate Your SuperMom" campaign. Through Pinterest, Twitter, Facebook, TV, in-store and catalog efforts, Zales, with help from GSD&M, will invite users to share why their mom is a SuperMom for the opportunity to win a $2,500 Zales shopping spree.
Using a Pinterest board, the campaign will ask users to pin SuperMom - worthy gift ideas as well as other cool things to celebrate SuperMoms everywhere.
Barb, a site provides video and imagery from design, advertising, high-tech music and other foms of artistic creativity has produced a video that highlights some of what they feel was the best creativity of early 2012. GIve it a watch. It's an onslaught of visual sensation we think you will appreciate.
- Cindy Crawford is in a new JCPenney ad campaign with her mother and her daughter.
- Pepsi is bringing Michael Jackson back from the dead and using him in a new upcoming ad campaign.
- The story behind the Red Tomato Pizza VIP Fridge Magnet. Remember? You push a button to order your pizza.
- Here's that video from CHI&Partners for Every Mother Counts that urges all mothers to become silent on Mothers Day in some sort of protest to get mothers recognized. Guys around the world are cheering right now. An entire day without their woman nagging them.
- A new campaign for Accountemps.
- Here's some parodies (one, two) of the Clorox Bleachable Moments campaign.
- Here's some inspirational work for the Candian Paralympic Committee