Along the lines of the Ray Ban viral videos, social music app Music Bunk uploaded a video entitled Vinyl Throw last week which features several friends tossing records onto a turntable. Much like the Ray Ban videos, the records land perfectly on the turntable. The video has earned almost 500,000 views in it's first week with no paid distribution.
MusicBunk lets you see playlists created by friends and the songs they're listening to, and allows them to post comments, send them to Facebook and Twitter, and check out new music straight from the app.
For the last week, the video story has remained unbranded. With a hint in the title and subtle logo placement in the video, we've left a cookie trail to MusicBunk.
Certainly there are any number of options of which parents can take advantage when it comes to advice on raising children. And, certainly, there are any number of ways to call attention to those choices. However, never before have we seen a strategy such as this one from Duval Guillaume for Flemish advice site Opoedingslijn.be. Watch and be surprised.
This is not your typical cat video. No, this is something far more important. Far more worthy. Far more worthwhile. And far more beneficial to cats than simply to amuse humans. Yes, this video comes to us from AFG& and it addresses the national CATastrophe known as Cat Boredom or CB. It's a desease which leads to cats living, well, a very boring life.
But there is a cure! And it comes in the form of Friskies Cat Treats. Check out this important message from Chris Parnell. We love the direct to consumer-style disclaimer.
Last night at Galapagos Art Space in New York, the long-awaited debut of the Cornelius Trunchpole documentary, Art & Corny, premiered. For over two years, Cornelius Trunchpole, famous ad man from the sixties, has been promising a comeback. And if the documentary is to be believed, the man has, indeed returned.
In the documentary, produced by contagiousLA, industry luminaries such as Lee Clow, Jeff Goodby, Steve Hayden, Gerry Graf, Barbara Lippert, Michael Wolf, J. Walter Thompson II and, yes, George Parker discuss the effect Trunchpole had on them.
This Mother's Day, Zales is launching "Celebrate Your SuperMom" campaign. Through Pinterest, Twitter, Facebook, TV, in-store and catalog efforts, Zales, with help from GSD&M, will invite users to share why their mom is a SuperMom for the opportunity to win a $2,500 Zales shopping spree.
Using a Pinterest board, the campaign will ask users to pin SuperMom - worthy gift ideas as well as other cool things to celebrate SuperMoms everywhere.
Barb, a site provides video and imagery from design, advertising, high-tech music and other foms of artistic creativity has produced a video that highlights some of what they feel was the best creativity of early 2012. GIve it a watch. It's an onslaught of visual sensation we think you will appreciate.
- Cindy Crawford is in a new JCPenney ad campaign with her mother and her daughter.
- Pepsi is bringing Michael Jackson back from the dead and using him in a new upcoming ad campaign.
- The story behind the Red Tomato Pizza VIP Fridge Magnet. Remember? You push a button to order your pizza.
- Here's that video from CHI&Partners for Every Mother Counts that urges all mothers to become silent on Mothers Day in some sort of protest to get mothers recognized. Guys around the world are cheering right now. An entire day without their woman nagging them.
- A new campaign for Accountemps.
- Here's some parodies (one, two) of the Clorox Bleachable Moments campaign.
- Here's some inspirational work for the Candian Paralympic Committee
Digiday is out with an advertising technology-themed Hitler Reacts video. You've seen the video before. It's been parodied a million times with a million different topics; Leno moving back to late night, Justin Bieber not comprehending the word"German," the iPhone ending up with Gizmodo and many others.
The video skewers the present state of online advertiwsing and its ridiculously over complex fuckery which has caused the industry to foist upon us company after company whose sole missions are to fix the fucked up situation the company before it caused.
Domino's Ramon De Leon pioneered engaging with customers using online tools before social media existed. In 1998, his store began using AIM to communicate with customers. After that, he started taking pictures of pizzas as they were being made and sending them to customers. According to De Leon, this pretty much forced customers to share the content across social media. Check out this Future of Publishing episode to learn more about social content creation and see a glimpse into the mind of an early social marketing pioneer.
We in advertising tend to snub our noses at affiliate marketing and label it something engaged in by scammers who work home alone in their underwear. Nothing, of course, could be further from the truth.
In this Future of Publishing episode, host Oliver Roup of VigLink continues his interview with Bret Grow, Phillip Kidwell, and Gary Warnes. Oliver and the three affiliate marketing experts go in depth about the future of affiliate marketing from the publisher's and advertiser's perspective. It's not anything you should ignore any longer.
This is part two. Here is part one.