This Mother's Day, Zales is launching "Celebrate Your SuperMom" campaign. Through Pinterest, Twitter, Facebook, TV, in-store and catalog efforts, Zales, with help from GSD&M, will invite users to share why their mom is a SuperMom for the opportunity to win a $2,500 Zales shopping spree.
Using a Pinterest board, the campaign will ask users to pin SuperMom - worthy gift ideas as well as other cool things to celebrate SuperMoms everywhere.
Barb, a site provides video and imagery from design, advertising, high-tech music and other foms of artistic creativity has produced a video that highlights some of what they feel was the best creativity of early 2012. GIve it a watch. It's an onslaught of visual sensation we think you will appreciate.
- Cindy Crawford is in a new JCPenney ad campaign with her mother and her daughter.
- Pepsi is bringing Michael Jackson back from the dead and using him in a new upcoming ad campaign.
- The story behind the Red Tomato Pizza VIP Fridge Magnet. Remember? You push a button to order your pizza.
- Here's that video from CHI&Partners for Every Mother Counts that urges all mothers to become silent on Mothers Day in some sort of protest to get mothers recognized. Guys around the world are cheering right now. An entire day without their woman nagging them.
- A new campaign for Accountemps.
- Here's some parodies (one, two) of the Clorox Bleachable Moments campaign.
- Here's some inspirational work for the Candian Paralympic Committee
Digiday is out with an advertising technology-themed Hitler Reacts video. You've seen the video before. It's been parodied a million times with a million different topics; Leno moving back to late night, Justin Bieber not comprehending the word"German," the iPhone ending up with Gizmodo and many others.
The video skewers the present state of online advertiwsing and its ridiculously over complex fuckery which has caused the industry to foist upon us company after company whose sole missions are to fix the fucked up situation the company before it caused.
Domino's Ramon De Leon pioneered engaging with customers using online tools before social media existed. In 1998, his store began using AIM to communicate with customers. After that, he started taking pictures of pizzas as they were being made and sending them to customers. According to De Leon, this pretty much forced customers to share the content across social media. Check out this Future of Publishing episode to learn more about social content creation and see a glimpse into the mind of an early social marketing pioneer.
We in advertising tend to snub our noses at affiliate marketing and label it something engaged in by scammers who work home alone in their underwear. Nothing, of course, could be further from the truth.
In this Future of Publishing episode, host Oliver Roup of VigLink continues his interview with Bret Grow, Phillip Kidwell, and Gary Warnes. Oliver and the three affiliate marketing experts go in depth about the future of affiliate marketing from the publisher's and advertiser's perspective. It's not anything you should ignore any longer.
This is part two. Here is part one.
Fashion brand River Island is out with yet another one of its kooky videos featuring their famed voice over guy who speaks to models as they figure out what do do with various props including a sock, a pineapple, a cucumber, a toilet seat, a lollipop and other random items.
Somehow this sells clothes.
Old Spice has certainly gotten its money's worth from that whole thing that started with "I'm on a horse." Paroday after parody after parody. Even two years later with this ebntry from Dr. Michael Salzhauer, the "Nose King of Miami." He's out with a parody that's, perhaps, one of the worst we've seen to date. Of course, that hasn't stopped people from watching the video. So far, 114,655 people have viewed the video.
After receiving 4,632 Likes on a recent Facebook post, Kraft Mac & Cheese, with help from Crispin Porter + Bogusky, created a video to than every fan. The brand hired acapella group YellowJackets to whip together a thank you tune naming and listin all 4,632 fans,.
Stop the Traffic, an international organization that fights human trafficking is out with a flash mob-style guerrilla effort created by Duval Guillaume and produced by monodot. In Amsterdam's red light district "prostitutes" can be seen breaking into dance. When the dance ends, a projected message reads, "Every year thousands of women are promised a dance career in Western Europe. Sadly, they und up here." Not exactly what the crowd was expecting but a powerful message none the less.