We in advertising tend to snub our noses at affiliate marketing and label it something engaged in by scammers who work home alone in their underwear. Nothing, of course, could be further from the truth.
In this Future of Publishing episode, host Oliver Roup of VigLink continues his interview with Bret Grow, Phillip Kidwell, and Gary Warnes. Oliver and the three affiliate marketing experts go in depth about the future of affiliate marketing from the publisher's and advertiser's perspective. It's not anything you should ignore any longer.
This is part two. Here is part one.
Fashion brand River Island is out with yet another one of its kooky videos featuring their famed voice over guy who speaks to models as they figure out what do do with various props including a sock, a pineapple, a cucumber, a toilet seat, a lollipop and other random items.
Somehow this sells clothes.
Old Spice has certainly gotten its money's worth from that whole thing that started with "I'm on a horse." Paroday after parody after parody. Even two years later with this ebntry from Dr. Michael Salzhauer, the "Nose King of Miami." He's out with a parody that's, perhaps, one of the worst we've seen to date. Of course, that hasn't stopped people from watching the video. So far, 114,655 people have viewed the video.
After receiving 4,632 Likes on a recent Facebook post, Kraft Mac & Cheese, with help from Crispin Porter + Bogusky, created a video to than every fan. The brand hired acapella group YellowJackets to whip together a thank you tune naming and listin all 4,632 fans,.
Stop the Traffic, an international organization that fights human trafficking is out with a flash mob-style guerrilla effort created by Duval Guillaume and produced by monodot. In Amsterdam's red light district "prostitutes" can be seen breaking into dance. When the dance ends, a projected message reads, "Every year thousands of women are promised a dance career in Western Europe. Sadly, they und up here." Not exactly what the crowd was expecting but a powerful message none the less.
The latest version of Future of Engagement takes a look at how brands leveraged Earth Day. Host Murray Newlands takes a look at which brands were involved and how their content was shared. He also uses Earth Day as an example of the many other special events brands can leverage and offers tips and steps on how to do so.
We all know video is big. We all know it should be an integral component of any online markering strategy. We all know it is a key component of a sound content marketing strategy. But, to some, it's a daunting undertaking that some believes requires too many resources to properly implement.
In this webinar, part of the Adrants whitepaper/webinar series, Alcatel-Lucent Director of Multimedia and Video Strategy Ed Youngblood and KnowledgeVision Founder and CEO Michael Kolowich discuss how brands can overcome the "content creator's dilemma." Youngblood and Kolowich share case studies, use cases and the tools and techniques needed to add video to your content marketing strategy.
Click here to start learning how you can incorporate video into your brand's online marketing strategy.
With shades of Honda Choir, natural food brand Burt's Bees celebrated Earth Day with a two minute song created using sounds made with the natural ingredients found in the brand's products. Sound designer, composer and musician Diega Stocco, along with Raleigh-based agency Baldwin&, used rice, coconuts, honey, almonds, oranges, an orange tree, flowers, a lemon tree and bees to make the music.
As you watch this video for The Place restaurant in New York, you will swear there is a punch line coming at the end. You will wait for it. And wait for it. And wait for it. But, it will never come. So just wallow in this three minutes of cringe-worthy, uber-cheesiness.
We're not usually fans of the forced application of cultural trends onto advertising but we really like this new Initials Marketing-created, Rubber Republic-produced work for Peugeot. The one take, one shot four minute video opens on an empty parking garage. We then see 29 year old dubstepper Marquese Scott, aka Nonstop, grooving to Rudimental ft. John Newman's Feel The Love.
The camera follows Scott and slowly pans 360 degrees around the garage. Part way through, we catch a glimpse of the Peugeot 208. The panning ends on a wall which reads, "Let Your Body Drive," the name of the campaign.
Wonderful work. It's not overly commercial. It freely highlights Scott's skills as well as subtly delivers a commercial message. The work may never achieve the 42 million views Scott's famed Pumped Up Kicks video received but it's got over 25,000 views in one day. Not bad.