How Make Money Using Images Online

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In part two of this Future of Publishing video series, Viglink's Oliver Oliver Roup and Host Murray Newlands continue their interview with Stipple's Rey Flemings and Luminate's Chas Edwards. The discussion centers on how to monetize images online. Although companies like Pinterest have been using social media to monetize images, there are many more options than just attaching Amazon or other affiliate links to them.

You can view part one of the series here.

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by Steve Hall    Mar-28-12    
Topic: Video



Even an Elephant Can Use A Samsung Galaxy Note

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So we're not quite sure why showing an elephant using your smartphone/tablet hybrid would compel something to buy the thing but it sure is fun to watch. To tout the Samsung Galaxy Note, an odd-sized phone/tablet that won't fit in your pocket and isn't big enough to truly enjoy a movie, The Viral Factory filmed Thailand's Peter the Elephant having fun with the Note. Check it out.

by Steve Hall    Mar-27-12    
Topic: Video



Stupid Blair Witch Project Parody Hypes Hair Salons

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Thirteen years after a parody was relevant, Goldwell Salons has created a Blair Witch Project-themed promotional video for its CallAHairDresser website. In the ad, we see a model do her best impression of the snot-nosed close up shiot from the movie as she flips out over her home coloring disasters.

Thanks to Who Is That Hot Ad Girl we know the actress to be horror film actress Christina Rose. Sadly, the fact she apparently has experience acting in horror films, she does nothing to make this ad interesting.

Rose does a much better job kicking the shit out of a guy in this clip from indie short Circle of Fury.

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by Steve Hall    Mar-26-12    
Topic: Video



ReplyBoard Captures (Manufactures) Crazy Craigslist Encounters

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Not that any service is going to knock Craigslist off its "shit for sale" throne of dominance but we have to hand it the guys over at ReplyBoard for trying. To illustrate just how crazy it can get when buyer meets seller from Craigslist, four humorous hidden camera videos capture some interesting scenarios. Have a look.

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by Steve Hall    Mar-26-12    
Topic: Video



Kayak Demonstrates How to Book A Flight Using Only Your Mind

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Kayak is getting kooky again. This time with a Barton F. Graf 9000-created video that demonstrates how you can plan a trip using only the power of your mind. And, inadvertently, illustrating just how easily the capital of California is forgotten.

Monitoring for online mentions of "mind control", "using only my mind", "thought control", "hypnosis", "telekinesis", etc., the team at Kayak will be delivering this YouTube video link directly to consumers on Twitter, blogs, forums, Yahoo! Answers and other online destinations. An interesting approach. Perfectly personalized in that appropriately kooky Kayak way.

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by Steve Hall    Mar-21-12    
Topic: Brands, Social, Strange, Video



Pinterest Is All The Rage But It's Not the Only Game in Town

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In this Future of Publishing episode, Viglink's Oliver Oliver Roup and Host Murray Newlands interview Stipple's Rey Flemings and Luminate's Chas Edwards. Both companies are involved in the monetization of images. Although companies like Pinterest have been using social media to monetize images, there are many more options than just attaching Amazon or other affiliate links to them. If you're wondering how (or why you should even bother) to make money from your brand imagery, check out part one of this three part series on image monetization.

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by Steve Hall    Mar-21-12    
Topic: Social, Video



Hipsters Get Their Own YouTube Channel

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Really? Really? A YouTube channel called America Hipster? The channel will undoubtedly become a characature of itself by episode three. Seriously. Does anyone knowingly want to be labeled a hipster?

Hey, we could be wrong. The channel debuts with three shows, American Hipster presents - video portraits of American trendsetters, Max Movie Reviews - movie reviews by digitally manipulated babies and Hipster Grandmas - pop culture commentary by America's first hipsters, old people. Shit, that covers just about everything from hipster cradle to hipster grave.

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by Steve Hall    Mar-20-12    
Topic: Video



How Companies Can Better Integrate Their Content With the Social Web

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Murray Newlands interviews Echo Strategic VP Chris Saad in this episode of Future of Publishing. Saad discusses the convergence of static traditional media with fluid social media.

During the past several years, the rise of social media has threatened publishers (and brands employing content marketing) with a certain loss of control over customer conversation. Social media has forced publishers to find new ways to connect with customers.

Contrasing the future of publishing with both traditional, top-down media and more modern social media, Saad describes future content creation as both "content curation and content creation."

Check out the three and a half minute interview below.

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by Steve Hall    Mar- 5-12    
Topic: Social, Video



Liv Tyler Re-Imagines 'Need You Tonight' For Givenchy

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If you're a fan of Liv Tyler (we are and have been since we saw her in Empire Records with then-unknown Rene Zellweger), you're going to love this new video she did for Givenchy Electric Rose. It's a reinterpretation of Need You Tonight and was shot by Johan Renck.

The work is quite stunning and will captivate you until the end. Well, it least it captivated us. To each their own. We love Liv. And we're proud to say it.

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by Steve Hall    Feb-23-12    
Topic: Brands, Celebrity, Video



How Adele's Middle Finger Played Out in Social Media

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On Tuesday, the Brit Awards celebrated the best in British music. Twenty-three year-old British singer Adele, already a winner of six Grammys, was honored with a Brit Award. However, she was cut off partway through her acceptance speech which left her fuming. She gave the middle finger before storming off camera. Controversies erupted over the Brit Awards' decision to cut her off (many felt it was so they could run more commercials) and her response. In Future of Engagement, Murray Newlands analyzes how people reacted on social media and discusses what businesses can learn from it.

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by Steve Hall    Feb-23-12    
Topic: Research, Social, Video










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