Murray Newlands interviews Echo Strategic VP Chris Saad in this episode of Future of Publishing. Saad discusses the convergence of static traditional media with fluid social media.
During the past several years, the rise of social media has threatened publishers (and brands employing content marketing) with a certain loss of control over customer conversation. Social media has forced publishers to find new ways to connect with customers.
Contrasing the future of publishing with both traditional, top-down media and more modern social media, Saad describes future content creation as both "content curation and content creation."
Check out the three and a half minute interview below.
If you're a fan of Liv Tyler (we are and have been since we saw her in Empire Records with then-unknown Rene Zellweger), you're going to love this new video she did for Givenchy Electric Rose. It's a reinterpretation of Need You Tonight and was shot by Johan Renck.
The work is quite stunning and will captivate you until the end. Well, it least it captivated us. To each their own. We love Liv. And we're proud to say it.
On Tuesday, the Brit Awards celebrated the best in British music. Twenty-three year-old British singer Adele, already a winner of six Grammys, was honored with a Brit Award. However, she was cut off partway through her acceptance speech which left her fuming. She gave the middle finger before storming off camera. Controversies erupted over the Brit Awards' decision to cut her off (many felt it was so they could run more commercials) and her response. In Future of Engagement, Murray Newlands analyzes how people reacted on social media and discusses what businesses can learn from it.
Every once in a while something so weird comes along and we love it. Why? Because we get to write WTF?! And we're pretty sure that's what everyone reading this is going to say when they get to the end of this video from Australia's Central Institute of Technology.
The work comes from Henry Inglis and Aaron McCann, a comedy duo from Perth. In the video, the pair teleport from one part of the school to another. All goes swimmingly until close to the end when things go a bit awry.
A new video series called The Future of Publishing has just launched and will examine content creation and content marketing. It's hosted by Murray Newlands VigLink's Oliver Roup. The inaugural episode features Hubpages' Paul Edmondson, Netshelter's Pirouz Nilforough and Yulia Smirnova.
Alright, alright. How can we not cover follow up work to that freakishly amazing Skittles ejaculation video from last July? Directing team Jordan Sharon and Keith Hamm are at it again, this time spoofing Reece's with a freakishly delicious take on child birth. One must simply watch to experience the delightful oddity of this wonder.
Well here's something useful. Can't get your baby to stop crying and go to sleep? Philips Avent has the answer. Check out this video for tips and then head over to their site. The video is a collection of apparently real life ways to get your baby to stop crying and go to sleep.
Starting yesterday and and running through Tuesday, "Golden Voice" Ted Williams is spreading a little bit of Valentine's Day love in a new Twitter campaign from CP+B for Kraft Macaroni and Cheese.
Valentine's Day Tweets from consumers tagged with #VoiceOfLove will go to Mr. Williams' virtual mailbox. He'll record a personalized video reading to the ones he likes in his deep, soulful voice. Consumers will know if theirs was chosen when @kraftmacncheese Tweets a message to them with a link to view their video.
All #VoiceOfLove videos will be available to view on the Kraft Macaroni & Cheese YouTube channel Additionally, each #VoiceOfLove Tweet spurs a donation of 100 boxes of Kraft Macaroni & Cheese to Feeding America, up to 100,000 boxes.
Ted recorded the following introduction video for the campaign here: http://www.youtube.com/watch?v=8spsLM42f4A&feature=player_profilepage
Yea, yea, yea. We know the Super Bowl's over and everyone is obsessing over the Grammys today but we think it's important you take a close look at how Audi made use of social media in context with its Super Bowl ad. Yea, you know the one. All those vampires extinguished by the car's headlights.
Anyway, Murray Newlands, host of Future of Engagement examined Audi's use of social media, the #SoLongVampires hashtag and the results the campaign generated. Check out the video and results below.
This guest article is written by by Brian Mandelbaum, founder of Clearstream
Many major advertisers feel they have more options for video advertising on cable than they do on the Internet. Why is that? In an era of virtually limitless online choices, major commercial cyber-buys typically stay in the "safe zone" of ABC, NBC, CBS and Hulu, with perhaps a few other well-known sites sprinkled in.
It's time that the accountability and transparency of traditional broadcast buys find their equivalent in the online world. It's not impossible; despite its reputation as a murky, unregulated medium, the web has made great strides in rating standards for display advertising. Online venues need a similar organizing element--a commonly held, trusted framework for media decision-making.
The reason, of course, is that online video buys don't exist in a vacuum. As with broadcast networks, programming surrounds each video in the form of adjacent site content. That material may or may not complement the advertiser's content. It may be irrelevant, unsuitable or even objectionable.