Social Media Pokes Fun at Self With Future Hipster Video

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Perhaps acknowledging the high degree of foolery that often accompanies the burgeoning segment of social media, SocialMediaWeek has released a promotional video that takes a look ahead to 2062 when a bunch of elderly hipster reminisce about the early days of social media.

Give it a watch and promise yourself things won't end up this way.

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by Steve Hall    Feb- 9-12    
Topic: Industry Events, Social, Video



Man and Duck Rap For Phone Freedom

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Old white guys rapping. It's always good for a laugh. With the crazy tagline, "unlock your phone and unlock a chicken," this two minute Albion-created video for telecom company giffgaff features British 80's TV stars Keith Harris and Orville the Duck. Being American we don't get the cultural reference at all but the video is funny. And we like funny.

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by Steve Hall    Feb- 9-12    
Topic: Video



NFL Removes Chrysler's Clint Eastwood Commercial From YouTube

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So here we are bright and early Monday morning reviewing all the ads from last night's Super Bowl and, wait, what? Chrysler's Clint Eastwood ad has been removed from YouTube because of a copyright claim by the NFL? We're guessing it has something to do with the reference to the game (halftime in America) that irked the NFL.

Oddly, Chrysler doesn't seem to be hosting their own ad on their website. They just have YouTube embed code which, of course, just delivers the copyright notice. What gives, NFL? Angry the company took U.S. tax dollars? Miffed Chrysler gave your big game publicity? Hmm.

It appears the NFL hasn't asked Hulu to remove the ad which you can view below.

UPDATE: The ad is back up but no explanation has been given by Google, the NFL or Chrysler for its mysterious disappearance.

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by Steve Hall    Feb- 6-12    
Topic: Policy, Super Bowl 2012, Video



Importance of Social Media Monitoring Explained

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In this week's episode of Future Of Engagement, we meet Meltwater Group Marketing and Communications Director Kimling Lam. She speaks to host Murray Newlands about the importance of listening to customers, using social for CRM and social media monitoring.

Kimling has been at Meltwater, a social media monitoring company 'natch since 2006. She comes from a journalistic background and has produced and delivered news stories featuring live, on-air shots for KSBW, an NBC affiliate.

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by Steve Hall    Feb- 3-12    
Topic: Video



Future of Publishing Show to Debut Live on Adrants

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VigLink CEO Oliver Roup and blogger/online marketing consultant Murray Newlands are kicking off a new online TV show, Future of Publishing, today at 12 noon PST. The hour-long show will include a series of interviews of today's sharpest publishing and marketing minds. This week, Newlands and Roup interview the following experts:

  • Pirouz Nilforoush, President & Co-Founder NetShelter,
  • Yulia Smirnova, SEO Manager of HubPages
  • Paul Edmondson, CEO of HubPages
The show will air live from San Francisco right here at 12 noon PST (3PM EST).

This week Playkast is having a contest on the Future of Publishing page. After the show, viewers will be able to answer a series of questions, the answers to which can be gleaned from watching the show. Viewers who score well will be entered into a random drawing to win an Amazon Kindle.

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by Steve Hall    Jan-31-12    
Topic: Video



Shit Nobody Says About Advertising

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This really isn't that funny but what the hell. Everyone wants there five minutes of fame on the Shit (fill in the blank) Says About (fill in the blank) bandwagon. Even Target Marketing which sent in Shit Nobody Says About Advertising which highlights, well, shit nobody says about advertising. Give it a watch.

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by Steve Hall    Jan-30-12    
Topic: Agencies, Video



Axe 'Cleaner' Saves Cheating Guy From Getting Caught by Girlfriend

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We all have "those nights" once in a while. The ones that were fun while they lasted but they don't quite fit properly into our everyday life. And we all wish we had someone we could call to clean up the mess before the significant other came home and found out what it was we weren't supposed to be doing last night.

In this three minute video, The Cleaner, from Axe, we get to see what happens after a guy has a little too much fun one night and is concerned he won't be able to clean up before his girlfriend comes home.

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by Steve Hall    Jan-27-12    
Topic: Brands, Racy, Video



Chris Pratt Helps Sell Kinect Star Wars

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To build buzz before the launch of Kinect Star Wars, Xbox is out with a new AKQA-created video, Dual, which stars Chris Pratt, best known for starring in the TV series "Parks and Recreation" and the movie "Moneyball. " In the video, Pratt steps in for Obi-wan Kenobi during his epic battle with Darth Vader but there's a twist at the end. And it isn't a pretty one. Or an all that exciting one for that matter.

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by Steve Hall    Jan-26-12    
Topic: Strange, Video



'Viral' Video Explains How to Make A 'Viral' Video

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Want to know how to make a viral? French magazine Jalouse and Matthew Frost think they have the answer. Check out this concept put into action video that clearly explains exactly how Frost plans to create this would be viral which, itself, is actually the "viral." Pretty cool. And we might actually be able to call it a viral since it's achieved almost 100,000 views.

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by Steve Hall    Jan-25-12    
Topic: Video, Viral



How Content Marketing Can Improve Brands' Online Marketing

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This week's Future of Engagement features David Spark who heads up Spark Media Solutions and contributor to Mashable. Spark kicks off the interview explaining why content creation is so important saying, "content is the currency for social media and search."

Spark also says brands can't "market and PR" their way into content creation and social media. He advises brands that are considering content creation to focus on topics of interest related to the brand in question as opposed to simply publishing product information.

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by Steve Hall    Jan-24-12    
Topic: Brands, Opinion, Social, Video










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