Perhaps many of you have already seen the video that shows couple of workers in Brooklyn face off with a meter maid after their meter has expired. The video gets interesting when, rather than accept the ticket, one of the guys whips out a chainsaw and cuts the meter in two. With close to 500,000 views, some media outlets reported the video as an authentic capture of the event.
Well, it's just another marketing stunt. Yesterday the company behind the stunt, Thinkmodo, posted a longer version of the video which reveals it was all a publicity stunt for the upcoming film In Time which opens today. We are told the initial video contained several elements of the movie such as the blue jump suits the men wore.
It's wonderful the original video has received almost 500,000 views. The problem here, of course, is that the "reveal" video had less than 500 views. Unless that video gets as many or more views as the original, it's all really just a waste. Unless, of course, we press types all write about it and inform everyone what it's really about. Which, of course, is exactly what Thinkmodo wants us all to do.
You may remember a persona named Carlos Mandelbaum who did a series of videos entitled Carnival of Ideas. His videos touched on various topics including branding and other far reaching topics. When we viewed the recent OccupyWallStreet commercial we saw a man who looked strikingly familiar but we simply couldn't place him. Come to find out, after receiving an email today, it was Carlos Mandelbaum, himself, who made an appearance in the OWS commercial. Or, more correctly, David Intrator, the man who created the Carlos Mandelbaum character.
Now, Intrator, a New York-based brand consultant, can be seen in a Truthdig interview in which he better defines what the Occupy Wall Street movement really is about and why it's an inherently conservative movement.
I, for one, appreciate his succinct description of the movement.
American Express Open Forum has put together a list of eight tips marketers can employ to make better use of YouTube in their marketing mix. Chief, of course, is humor though using humor is many time a crap shoot and often times the effort falls flat. Other tips include making your video purposefully unrelated causing the classic WTF reaction among viewers. telling a story, using interactivity, make a game out of it and more. Check out the full list here.
- Scarlett Johansson spews ridiculous platitudes in new Dolce & Gabbana commercial.
- Siri stars in the newest Apple iPhone commercial.
- Woman loves her bank so much she has an orgasm.
- When it comes to condoms, it's not size that matters, it's technique.
- Like fire? Like skateboarding? Then you love the new film Never Extinguish. See the trailer here.
- Dude gets bored at work. Doodles. Launches Doodle cards via Kickstarter.
- Yet another building projection. This one, for Bacardi, is actually pretty cool.
- Interactive store window display helps launch My Starbucks Rewards program.
Copyranter says this video will make you designer types touch your genitals, presumably because you'll be so incredibly turned on by the talents of one Ji Lee who put together this reel of word design work that, truth be told, is quite amazing. Very impressive work.
Nike, with help from agency AKQA, partnered with UK pop singer Ellie Goulding who, it seems, loves to run as much as she loves to sing. Nike Running collaborated with her to make a video about her music and her running while she was on tour in LA, NYC and London and training for a half marathon with Nike+.
The video shows Ellie's running and highlights her music, lifestyle and personal moments in London, New York and Los Angeles. It's all set to a remix of her song Under The Sheets. Give it a watch. Like the song? You can download it here.
This one's a month old but it's so weird it's worth sharing. It comes to us from the freaky folks over at Orangina and is entitled L'Ours Orangina vs La Bimbo. It involves a giant bear (well, a man in a bear suit) who tackles a, well, bimbo, as she walks down the sidewalk talking on her phone. And that's it. Right in line with Orangina's usual silliness. And there's a whole series of these videos with the bear randomly tackling people.
Any spot that opens with, "Here at JimmyJane we understand that life gets a little complicated and we all find ourselves doing the things we should be doing instead of the things we want to be doing...like masturbating," is sure to deliver some quirky fun.
Oh yes. From adult toy maker Jimmy Jane comes this new video that sells vibrators as if they were some kind of direct to consumer drug. Which just might be a good thing. After all, is everyone masturbated a bit more, maybe the world would be a far less stressful place.
Well, it's only fair. For decades, women were portrayed in advertising as being eye candy to refrigerators, terrible drivers and inept at just about everything in comparison to men. So it really makes perfect sense that men are now often portrayed as blithering buffoons, technophobes or children inside a grownup body.
So it's without surprise Big Fuel has helped Clorox2 perpetuate the current stereotype of a child within a man's body who can't wait until the woman of the house is gone so he can come out and play..and invite the rest of his "adolescent" buddies along for the ride.
So beer has The Most Amazing Man in the World. Why can't soccer have The World's Greatest Referee? Well, courtesy of LA-based Ignited and Pro Evolution Soccer 2012, now it can. Allow us to introduce you to Robert Roberto who lets us in on the game's Code of Conduct. It's a humorous take on applying the rules of soccer to real world scenarios. There are seven episodes in all.