How Content Marketing Can Improve Brands' Online Marketing

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This week's Future of Engagement features David Spark who heads up Spark Media Solutions and contributor to Mashable. Spark kicks off the interview explaining why content creation is so important saying, "content is the currency for social media and search."

Spark also says brands can't "market and PR" their way into content creation and social media. He advises brands that are considering content creation to focus on topics of interest related to the brand in question as opposed to simply publishing product information.

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by Steve Hall    Jan-24-12    
Topic: Brands, Opinion, Social, Video



Rachel Bilson Trash Talks Her Show's Detractors

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There's a few ways to promote a struggling television show. And the CW's Hart of Dixie with Rachel Bilson needs all the help it can get. But a profanity-laden Funny or Die video with Bilson front and center as a take not shit rapper doctor? Hells yes!

With help from co-star Wilson Bethel, Bilson trashes all her detractors including using former The O.C. co-star Mishcha Barton as a whipping post. Bilson does an admirable job urging us to take her seriously as a doctor. We're just not very sure the effort is going to pay off.

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by Steve Hall    Jan-24-12    
Topic: Celebrity, Television, Video



Doritos Saves Hot Model From Elevator Fart

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Although the title of this YouTube video screams, "NFL Bans Super Bowl Ad Starring Sexy Lingerie Model," we're not quite sure anyone over at the NFL actually saw this ad. It appears to be part of the Doritos Crash the Super Bowl challenge but a search fort the name of the video or its director, Max August, finds nothing.

But who really cares about all that. It's got a hot model with bulging cleavage and a fart joke. What's not to love? After all, hasn't most recent advertising gone for the lowest common denominator anyway?

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by Steve Hall    Jan-22-12    
Topic: Commercials, Consumer Created, Super Bowl 2012, Video



Energizer Sponsors Love Story Between Robot and Doll

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Manikako, a non-profit Filipino organization that teaches children how to make their own dolls from old clothes and recycled materials, teamed with Energizer, Revolver, Post Manila and TBWA\SMP to create Gift of Life, a charming love story about a robot who meets and falls in love with a doll.

Give it a watch. You'll like it.

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by Steve Hall    Jan-20-12    
Topic: Cause, Video



Guitar: A Banjo For Douchebags

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This is probably not the way you want to imaging yourself coming up with your next tagline but New York comedian Kevin Froleiks is certainly having fun with it. Hopefully none of his taglines will ever see the light of day. Except, of course, for the douchebag one.

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by Steve Hall    Jan-20-12    
Topic: Strange, Video



Author Inventively Flings Made Up Curses to Pimp Paperback

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We've seen some pretty interesting work from the publishing industry over the past few years but this recent video from author Simon Spurrier whose novel, A Serpent Uncoiled, didn't sell to well when it first cam out is quite unique. It's an onslaught of ingeniously made up swear words to illustrate his anger over his book launch falling flat and to shamelessly call attention to the release of the paperback version. Great stuff! Give it a watch.

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by Steve Hall    Jan-19-12    
Topic: Video



Jack Frost Terrorizes Family in Horror-Themed Adver-Movie

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This seems like a lot of work just to make people aware of the fact you're a company that comers to your home and fixes your furnace, your leaky pipes and all other forms of home tragedy. But, then again, how much fun would a routine, mundane ad be for a company that comes to your home to fix your furnace, your leaky pipes and any other home malady you might have?

So we guess it's all good McCann Erickson and Rubber Republic took it upon themselves to create Who's Going to Stop Jack Frost, a short horror flick that tells the story of a family terrorized by a mysterious Jack Frost. You can view the teaser below and the reveal here January 19.

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by Steve Hall    Jan-17-12    
Topic: Brands, Video



How Brands Can Engage Consumers With Video Syndication

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In this third outing of our video series, Future of Engagement, host Murray Newlands speaks with Alpha Bird Chief Revenue Officer Alex Rowland about how brands can syndicate their content through social platforms and websites via contextual links. Rowland discusses the benefits video can bring to a marketer's goals and the metrics by which such efforts can be quantified.

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by Steve Hall    Jan-16-12    
Topic: Brands, Video



Etam Lingerie In Hot Water Over Models Stripping in Museum

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French lingerie brand Etam has been threatened with legal action after it hired three models to enter Paris museum Musee d'Orsay, drop their coats and parade around the museum in their underwear. The models, who were filmed (which is prohibited inside the museum), wander around the museum a bit and then drop their coats. They then run and giggle to the amusement of museum goers.

The threesome also pulled similar stunts at the Eiffel Tower and at the Charles de Gaulle airport. Musee d'Orsay has requested the brand remove the videos from its website (it appears they have) but we all know once video hits the web it lives on forever for all to see.

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by Steve Hall    Jan-12-12    
Topic: Racy, Video



LG Uses Thief to Hype World's Slimmest Television

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Copyranter shares an interesting new "commercial" from LG. It's really quite brilliant and does a nice job highlighting the product's primary feature. Though we're not quite sure LG would actually want you to do what the guy in this video does.

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by Steve Hall    Jan- 6-12    
Topic: Brands, Video, Viral










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