This seems like a lot of work just to make people aware of the fact you're a company that comers to your home and fixes your furnace, your leaky pipes and all other forms of home tragedy. But, then again, how much fun would a routine, mundane ad be for a company that comes to your home to fix your furnace, your leaky pipes and any other home malady you might have?
So we guess it's all good McCann Erickson and Rubber Republic took it upon themselves to create Who's Going to Stop Jack Frost, a short horror flick that tells the story of a family terrorized by a mysterious Jack Frost. You can view the teaser below and the reveal here January 19.
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In this third outing of our video series, Future of Engagement, host Murray Newlands speaks with Alpha Bird Chief Revenue Officer Alex Rowland about how brands can syndicate their content through social platforms and websites via contextual links. Rowland discusses the benefits video can bring to a marketer's goals and the metrics by which such efforts can be quantified.
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French lingerie brand Etam has been threatened with legal action after it hired three models to enter Paris museum Musee d'Orsay, drop their coats and parade around the museum in their underwear. The models, who were filmed (which is prohibited inside the museum), wander around the museum a bit and then drop their coats. They then run and giggle to the amusement of museum goers.
The threesome also pulled similar stunts at the Eiffel Tower and at the Charles de Gaulle airport. Musee d'Orsay has requested the brand remove the videos from its website (it appears they have) but we all know once video hits the web it lives on forever for all to see.
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Copyranter shares an interesting new "commercial" from LG. It's really quite brilliant and does a nice job highlighting the product's primary feature. Though we're not quite sure LG would actually want you to do what the guy in this video does.
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In the second outing of our video series, Future of Engagement, host Murray Newlands interviews Chase McMichael of Infinigraph, a social media data intelligence company, about how brands can find out who their primary influencers are and how brands can connect with those influencers to further the brand message.
The notion of content curation and the examination of content to determine behavior and intent as it relates to the brand is discussed as well as how brands can better match advertising to content to increase response rates.
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We are pleased to announce inaugural episode of Future of Engagement, an Adrants video interview series hosted by Influence People's Murray Newlands. The series will take a look at what the future holds for marketers and share the opinions and insights of marketers, social media experts, bloggers, influencers and publishers.
In the first episode, Murray interviews Constant Contact General Manager of Social Media Mark Schmulan about the social media strategies and tactics Constant Contact employs as well as its larger marketing goals. Give it a watch and let us know what you think.
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Good God, this is disturbing! If you haven't already seen it, we won't give away the ending but be warned, it isn't pretty. Social media company Denizen created this Santa-themed holiday video for gaming company Destructoid. The video has already been viewed 1.75 millions times across several platforms and has been shared on Facebook 83,000 times.
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In the continuing saga of Sheets Brand Energy Strips, New York Knicks player Amar'e Stoudemire poses as a Duane Reade store clerk to see if he can pimp some product sales for a day. It's equally as bad as the initial outing from Lebron James but that doesn't really matter. fans will love the work anyway and that's all that matters, right? After all, no one in advertising actually cares about sales do they?
If you think you can do better, the whole thing is a contest. You can upload your commercial to Facebook, see how many likes it gets and see if you make it to the top six, from which James and a panel of judges will choose the winner.
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Earlier this year, MTV Germany, with help from Grey, launched a cartoon-style safe sex campaign that illustrated some pretty ridiculous situation in which a "sex accident" could occur. The campaign has now taken on video form. In three new ads a guy water skis into the backside of a woman, a flying woman falls onto a sitting man and a Vespa crash turns into pool sex. Ridiculously funny.
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Lacta, a Greek chocolate brand, has long leveraged the notion of one's love for another in its advertising. From crafting multi-part online love stories to social media campaign, the brand has always been about spreading the love. And now, with help from OgilvyOne Athens, it's out with another method.
The agency created an app that people can use to send messages of love. When the message is received and a Lacta chocolate bar is help in front of the camera, the personalized message appears on the chocolate bar, itself. Through the camera lens, of course.
The creation of the app is a digital representation of existing behavior. It's actually a Greek tradition to write little love notes on the chocolate bar's wrapper. Now people can send these messages digitally too.
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