Be Very Careful Who You Friend (And Pick Up) on Facebook

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Admit you've done it. Met someone on Facebook and transformed that digital relationship to a physical one. Come on. Admit it. But how well did you know that person? Did you trust everything they told you? Do you have a true understanding of who they are? Or, if you're a guy, did you just let your little head do the thinking.

That's the scenario that plays out in this video in which we see what happens when a guy friends a girl and then ends up taking her home after a night of fun and frivolity. Be careful, people. Be very, very careful.

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by Steve Hall    Nov-22-11    
Topic: Social, Video



Obama Kisses, Damon Swears, Situation Sues, Altoids Explains

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- President Obama kisses China's Hu Jinto all in the name of Benneton's campaign urging the end of hate.

- See Matt Damon talk shit.

- Remember when Abercrombie & Fitch offered to pay The Situation if he would stop wearing their clothing? Well A&F may end up paying big as The Situation just filed a law suit against the brand.

- Here's Ubisoft's Tom Clancy Ghost Recon Future Soldier promotional video.

- Curious about the curious nature of Altoids? Check out the brand's Hall of Curiosity from Energy BBDO.

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by Steve Hall    Nov-17-11    
Topic: Brands, Campaigns, Celebrity, Policy, Video



Winter Coat Maker Uses Guy Who Doesn't Need Coat to Sell Coat

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You've probably seen plenty of those people who can withstand freezing cold weather; those people who jump in ice cold water and it doesn't phase them. Well meet Wim Hof, a man who says he has a mental thermostat and he simply doesn't feel the cold when he doesn't want to.

What's this all about? Oddly enough, selling a heated jacket that keeps you really, really warm. Wim won't need it but you will. Here's a a couple of promotional videos from Columbia, makers of said heated jacket.

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by Steve Hall    Nov-17-11    
Topic: Campaigns, Strange, Video



'Chevy Runs Deep' Finally Makes Sense

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For the most part, Chevy's tagline "Chevy Runs Deep" wasn't well received. But after you watch this commercial (and the extended version) you'll have a better understanding of and respect for the meaning behind Chevy Runs Deep.

Goodby, Silverstein & Partners created a commercial and long-form video that tells the story of two sons who found the 1965 Chevrolet Impala SS their dad owned for twenty years but had to sell. The sons searched for five years but finally found the car and bought it back for their dad.

It's a heartwarming story. And, yes, this sort of heartwarming story can be applied to any vehicle because no car brand has exclusive right to what a piece of metal means to a person and their life. It's just that Chevy's leveraging that nostalgia and, perhaps, for the first time the Chevy Runs Deep tagline actually makes sense.

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by Steve Hall    Nov-17-11    
Topic: Brands, Commercials, Video



MINI Explores Japanese Dekotora Trucks

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If you're into Japanese sub-cultures you might like this new MINI video that highlights Dekotora Trucks, trucks that have been decorated with all manner of lighting, graphics and murals. It's first in a series called All the Wrong Places from Amsterdam-based BSUR and is a partnership between MINI and Vice. Host Elliott Bambrough is accompanied by co-pilot Maggie Stoody and the pair set out to explore the history of Dekotora.

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by Steve Hall    Nov-14-11    
Topic: Brands, Video



History of Bling Sells More Bling

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New work from LA-based Zambezi for bling outlet Phiten has some fun with the history of bling as told by rap trio Pac Div. The video, which has Pac Div in a classroom, also stars NBA players Carmelo Anthony, Chris Bosh, Eric Gordon and Derrick Williams.

Called Still Flexin, the video "guides viewers through time from Ancient Egypt to the Golden Age of Hip Hop."

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by Steve Hall    Nov- 2-11    
Topic: Video



Cadbury Goes Swimming With Rebecca Adlington

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Here's another slice of crazy from the brand that makes crazy normal. Cadbury Dairy Milk is out with Simply the Best, an underwater anthem of sorts. All to motivate British swimmer Rebecca Adlington who is training for next year's Olympics.

Created by HyperNaked, all sorts of people hang out at the bottom of Rebecca's training pool and sing Tina Turner's Simply the Best. Yea, it's pretty strange. That's a lot of underwater aquatics!

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by Steve Hall    Oct-31-11    
Topic: Brands, Strange, Video



Chupa Chupa Lollipop Quells Halloween Screams

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Here's a weird one for you. Taking full advantage of Hallowwen, BBH Asia Pacific created this Scream Stopper campaign for Chupa Chupa. Basically, it's a lollipop you stick in someone's mouth to put an end to their "embarrassing shrieks of terror." leading up to Halloween, thousands of Chupa Chupa lollipops were distributed to horror movie attendees throughout Singapore.

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by Steve Hall    Oct-31-11    
Topic: Promotions, Strange, Video



Guy Who Cut Parking Meter With Chainsaw Just Another Marketing Stunt

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Perhaps many of you have already seen the video that shows couple of workers in Brooklyn face off with a meter maid after their meter has expired. The video gets interesting when, rather than accept the ticket, one of the guys whips out a chainsaw and cuts the meter in two. With close to 500,000 views, some media outlets reported the video as an authentic capture of the event.

Well, it's just another marketing stunt. Yesterday the company behind the stunt, Thinkmodo, posted a longer version of the video which reveals it was all a publicity stunt for the upcoming film In Time which opens today. We are told the initial video contained several elements of the movie such as the blue jump suits the men wore.

It's wonderful the original video has received almost 500,000 views. The problem here, of course, is that the "reveal" video had less than 500 views. Unless that video gets as many or more views as the original, it's all really just a waste. Unless, of course, we press types all write about it and inform everyone what it's really about. Which, of course, is exactly what Thinkmodo wants us all to do.

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by Steve Hall    Oct-28-11    
Topic: Video, Viral



Occupy Wall Street Explained by Carlos Mandelbaum

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You may remember a persona named Carlos Mandelbaum who did a series of videos entitled Carnival of Ideas. His videos touched on various topics including branding and other far reaching topics. When we viewed the recent OccupyWallStreet commercial we saw a man who looked strikingly familiar but we simply couldn't place him. Come to find out, after receiving an email today, it was Carlos Mandelbaum, himself, who made an appearance in the OWS commercial. Or, more correctly, David Intrator, the man who created the Carlos Mandelbaum character.

Now, Intrator, a New York-based brand consultant, can be seen in a Truthdig interview in which he better defines what the Occupy Wall Street movement really is about and why it's an inherently conservative movement.

I, for one, appreciate his succinct description of the movement.

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by Steve Hall    Oct-26-11    
Topic: Political, Video








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