In the second outing of our video series, Future of Engagement, host Murray Newlands interviews Chase McMichael of Infinigraph, a social media data intelligence company, about how brands can find out who their primary influencers are and how brands can connect with those influencers to further the brand message.
The notion of content curation and the examination of content to determine behavior and intent as it relates to the brand is discussed as well as how brands can better match advertising to content to increase response rates.
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We are pleased to announce inaugural episode of Future of Engagement, an Adrants video interview series hosted by Influence People's Murray Newlands. The series will take a look at what the future holds for marketers and share the opinions and insights of marketers, social media experts, bloggers, influencers and publishers.
In the first episode, Murray interviews Constant Contact General Manager of Social Media Mark Schmulan about the social media strategies and tactics Constant Contact employs as well as its larger marketing goals. Give it a watch and let us know what you think.
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Good God, this is disturbing! If you haven't already seen it, we won't give away the ending but be warned, it isn't pretty. Social media company Denizen created this Santa-themed holiday video for gaming company Destructoid. The video has already been viewed 1.75 millions times across several platforms and has been shared on Facebook 83,000 times.
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In the continuing saga of Sheets Brand Energy Strips, New York Knicks player Amar'e Stoudemire poses as a Duane Reade store clerk to see if he can pimp some product sales for a day. It's equally as bad as the initial outing from Lebron James but that doesn't really matter. fans will love the work anyway and that's all that matters, right? After all, no one in advertising actually cares about sales do they?
If you think you can do better, the whole thing is a contest. You can upload your commercial to Facebook, see how many likes it gets and see if you make it to the top six, from which James and a panel of judges will choose the winner.
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Earlier this year, MTV Germany, with help from Grey, launched a cartoon-style safe sex campaign that illustrated some pretty ridiculous situation in which a "sex accident" could occur. The campaign has now taken on video form. In three new ads a guy water skis into the backside of a woman, a flying woman falls onto a sitting man and a Vespa crash turns into pool sex. Ridiculously funny.
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Lacta, a Greek chocolate brand, has long leveraged the notion of one's love for another in its advertising. From crafting multi-part online love stories to social media campaign, the brand has always been about spreading the love. And now, with help from OgilvyOne Athens, it's out with another method.
The agency created an app that people can use to send messages of love. When the message is received and a Lacta chocolate bar is help in front of the camera, the personalized message appears on the chocolate bar, itself. Through the camera lens, of course.
The creation of the app is a digital representation of existing behavior. It's actually a Greek tradition to write little love notes on the chocolate bar's wrapper. Now people can send these messages digitally too.
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- Jim Beam's Fred Noe, as part of a Strawberry Frog-created campaign, promised to get a tattoo if the brand's Facebook page gained million fans. The page did and Fred got his tattoo. The Jim Beam logo, of course.
- The evolution of television courtesy of UPC.
- If you can't physically be with your loved ones for Christmas dinner, Wieden + Kennedy's Virtual Holiday Dinner will have you interacting in no time.
- Well here's an interesting holiday card. Lights, inflatable characters and a snow machine in one of Design Kitchen's Conference rooms are all activated by tweeting a message tagged #holicray to @designkitchen.
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So Christmas caroling for charity is a thing in the UK. Maybe it is here too. We just haven't noticed it so much. Carolers carry buckets around and hope those who listen will donate to a given cause. Well, capitalizing on the fact no one carries cash any longer or the use of it as an excuse not to donate to charity, Barclays and Barclaycard have come up with the cashless collection bucket, a credit card-enabled device to collect donations. Check it out in action in the video below.
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In a series of videos from Hyper Naked called The Little Amazing Show, Nokia is touting the amazing little things in life. Every Monday, the Little Amazing Show brings tunes, street philosophy and simple ideas to help people realize the amazings that are happening around them. What happens when you think like a kid instead of an adult? Find a piano in the middle of a crowded Berlin train station? Or spot a seesaw on London's Southbank?
Somehow this sells the new Nokia Lumia which, o course, is amazing.
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Harmon Kardon Europe has hired Jenifer Lopez to tell us a few things about home entertainment and how it can help create a beautiful space. In the commercial, Lopez witnesses the shabby fall away as a kick ass Harmon Kardon sound system creates beauty in its place. If only that was all it took to redecorate!
Of the campaign, Harman Kardon President and CEO Dinesh C. Paliwal said, "We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon's 'Beautiful Sound' message. She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances."
Created by Doner, the ad was directed by Martin Campbell who directed the James Bond film, Casino Royale.
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