That Generic Brand Video Is Approaching 1 Million Views


That video from stock video provider Dissolve, which was inspired by poetic literature written by Kendra Eash, is approaching one million views on YouTube. The video itself, entitled This is A Generic Brand Video, is a collection of stock footage from Dissolve strung together with a voiceover which mocks the ridiculousness of every real branded video in existence.

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by Steve Hall    Apr- 3-14    
Topic: Video

Evian Baby Gets Jiggy With Spider-Man


Last week, we were teased that Evian would be unleashing another dancing baby video featuring Spider-Man. Today, it's been released and while it's not quite as fun as the original, it's still got a bit of a kick.

As he swings thought the city, Spider-Man meets a miniature version of himself and, like in the original, the two have a face to face dance off.

Currently stuck at 301+ views, the video has 244 likes and many positive comments. People seem to like the tie in and are profusely professing their love for Spidey.

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by Steve Hall    Apr- 1-14    
Topic: Video

Watch YouTube Celebrity Grace Helbig Sell St. Ives Hydration Spray


On behalf of Unilever, Arnold New York hooked up with YouTube sensation Grace Helbig to create a video promoting St. Ives Fresh Hydration Lotion Spray. So far, the video has achieved 113,000 views since its launch February 24.

It's also got 13,000 likes and over 1,000 comments. In addition, Grace's 5:40 "Behind the Scenes of My St. Ives Commercial" video has received just upwards of 150,000 views. Not blockbuster numbers but not too shabby either.

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by Steve Hall    Feb-28-14    
Topic: Video

Glad Crashes Parties With Cheerleaders, Firebreathers, Acrobats


The next time you host a party, don't be surprised if a Glad-branded troupe consisting of cheerleaders, acrobats, fire breathers and stilt walkers appear to liven things up. Glad has teamed with three lifestyle bloggers to host parties at which the Glad-branded troupe will show up.

It's all to promote the brand's Black Bag line of trash bags.

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by Steve Hall    Feb-20-14    
Topic: Video

This Law Firm Allowed Its Ad Agency be Creative...And Got Great Work


Finally! A law firm ad that gets out of the conference room and actually shows some creativity. Working with Grey's Hispanic agency, Wing, the Law Offices of Esteban Gergely, is out with a campaign that touches upon the common online practice opf attempting to erase one's history when things don't go so well in real life.

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by Steve Hall    Jan-16-14    
Topic: Video

Top 10 Explainer Videos From CES Exhibitors


With more than four decades of success, the International CES reaches across global markets, connects the industry and enables consumer electronics innovations to grow and thrive. Every year CES draws attendees from around the globe ready to do business.

When it comes to introducing new products and services, start-up businesses must focus on distinguish themselves and their products from similar companies.

It is crucial to explain why should people choose you. As we believe in explainer videos, we went through the websites of this year's exhibitors to see how often and how well they are using their explainer videos.

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by Steve Hall    Jan-10-14    
Topic: Industry Events, Video

Top 10 Explainer Videos of 2013


Explainer video company Easy Explain Video has created a list of what it believes to be the ten best explainer videos of 2013. And, thankfully, they've taken a look at all explainer videos, not just the ones they created. Likely, you haven't heard of any of the companies on the list except for McAfee. Then again, that's the whole point of an explainer video; to introduce and explain new concepts and companies.

On the list are Quad, Kompoz, CrazyEgg, McAffee, VistaOneSolutions, Kurzgesagt, Heart Research Institute, Skin of Steel, Sundstedt and SilverRail.

by Steve Hall    Dec-20-13    
Topic: Video

How to Make Dos Nog: Egg Nog With Dos Equis Beer


In this Havas -created holiday greeting from Dos Equis' Most Interesting Man, we learn of an experience he had with a very stubborn donkey and his desire to have the recipe for the egg nog the donkey's owner made for him. It, of course, contains beer. Dos Equis beer to be precise.

Below, enjoy the holiday video along with the recipe.

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by Steve Hall    Dec-18-13    
Topic: Video

Brazil Gets A Little Too Excited About A Very Berlin Wall-Like FIFA-Themed Bank Promotion


So Brazil is hosting the 2014 FIFA World Cup and Itau Bank, with help from Agencia Africa, put together this epic (seems to be the word of the day today) video, entitled The Great Transformation, that shows the entire country of Brazil becoming encased inside a giant stadium.

Brazilians gleefully welcome the encasement. We're not sure we'd like a giant wall around our country. Hopefully the walls aren't patrolled like they are the walls surrounding Raccoon City.

Yea, we know this is a metaphor. And yes, the film is beautifully shot.

by Steve Hall    Dec-18-13    
Topic: Video

Samsung Says Futbol Will Save the Earth From Aliens


In this epic, movie trailer-style four minute video from Samsung, we are led to believe that aliens don't really want to take over the world. They just want us to round up the world's best futbol players for an interstellar game of epic proportion upon which the outcome of the earth rests.

It's a bit melodramatic but hey, the world loves its futbol and, apparently, aliens know this and have descended upon the planet Independence Day-style for what will someday be known as the Universe Cup.

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by Steve Hall    Dec-18-13    
Topic: Video

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