American Express Open Forum has put together a list of eight tips marketers can employ to make better use of YouTube in their marketing mix. Chief, of course, is humor though using humor is many time a crap shoot and often times the effort falls flat. Other tips include making your video purposefully unrelated causing the classic WTF reaction among viewers. telling a story, using interactivity, make a game out of it and more. Check out the full list here.
- Scarlett Johansson spews ridiculous platitudes in new Dolce & Gabbana commercial.
- Siri stars in the newest Apple iPhone commercial.
- Woman loves her bank so much she has an orgasm.
- When it comes to condoms, it's not size that matters, it's technique.
- Like fire? Like skateboarding? Then you love the new film Never Extinguish. See the trailer here.
- Dude gets bored at work. Doodles. Launches Doodle cards via Kickstarter.
- Yet another building projection. This one, for Bacardi, is actually pretty cool.
- Interactive store window display helps launch My Starbucks Rewards program.
Copyranter says this video will make you designer types touch your genitals, presumably because you'll be so incredibly turned on by the talents of one Ji Lee who put together this reel of word design work that, truth be told, is quite amazing. Very impressive work.
Nike, with help from agency AKQA, partnered with UK pop singer Ellie Goulding who, it seems, loves to run as much as she loves to sing. Nike Running collaborated with her to make a video about her music and her running while she was on tour in LA, NYC and London and training for a half marathon with Nike+.
The video shows Ellie's running and highlights her music, lifestyle and personal moments in London, New York and Los Angeles. It's all set to a remix of her song Under The Sheets. Give it a watch. Like the song? You can download it here.
This one's a month old but it's so weird it's worth sharing. It comes to us from the freaky folks over at Orangina and is entitled L'Ours Orangina vs La Bimbo. It involves a giant bear (well, a man in a bear suit) who tackles a, well, bimbo, as she walks down the sidewalk talking on her phone. And that's it. Right in line with Orangina's usual silliness. And there's a whole series of these videos with the bear randomly tackling people.
Any spot that opens with, "Here at JimmyJane we understand that life gets a little complicated and we all find ourselves doing the things we should be doing instead of the things we want to be doing...like masturbating," is sure to deliver some quirky fun.
Oh yes. From adult toy maker Jimmy Jane comes this new video that sells vibrators as if they were some kind of direct to consumer drug. Which just might be a good thing. After all, is everyone masturbated a bit more, maybe the world would be a far less stressful place.
Well, it's only fair. For decades, women were portrayed in advertising as being eye candy to refrigerators, terrible drivers and inept at just about everything in comparison to men. So it really makes perfect sense that men are now often portrayed as blithering buffoons, technophobes or children inside a grownup body.
So it's without surprise Big Fuel has helped Clorox2 perpetuate the current stereotype of a child within a man's body who can't wait until the woman of the house is gone so he can come out and play..and invite the rest of his "adolescent" buddies along for the ride.
So beer has The Most Amazing Man in the World. Why can't soccer have The World's Greatest Referee? Well, courtesy of LA-based Ignited and Pro Evolution Soccer 2012, now it can. Allow us to introduce you to Robert Roberto who lets us in on the game's Code of Conduct. It's a humorous take on applying the rules of soccer to real world scenarios. There are seven episodes in all.
Illegal Advertising called our attention to the latest installment in the ongoing Fallen Angels storyline from Lynx/Axe. If you recall, earlier this year angels began to fall from the sky and sought appropriate mates for themselves. Of course, they were drawn the the men who slathered themselves with Lynx and Axe products.
That introduction was followed by the story of one of the most curvaceous angels of them all; Kelly Brooke who was apparently left behind when all the rest of the angels fell from the sky and found their match. Poor Brooke, stuck in the heavens and writhing in a state of perpetual, hyper sexualized ecstasy and pent up desire, just had to find her match so she could finally fulfill her wanton way. Thankfully she finds her man.
Now that all the angels have seemingly fallen, we are now given a glimpse into their life on earth. And it's awkward. Very, very awkward. But, this being Lynx/Axe, it's quite sexy as well. We witness one angel's trials and tribulations as she goes through her day with her man. But all ends well enough and it's hinted more angels are yet to fall.
UK-based ActionAid has released a stirring addressing the plight of women in Afghanistan. On the eve of reconciliation with the Taliban, the video shares the opinions of women who have lived with war during the last ten years.
Though 66 percent of Afghan women do feel safer than they did ten years ago, 86 percent of women are fearful of what a Taliban-style government might mean for them. And a woman who set herself on fire at age 18 says, "I had suffered so much abuse from my husband and my in-laws that I could not take it anymore."
That's not exactly a good life for women is it?
The video is part of an ActionAid campaign to call attention to the tenth anniversary of U.S. and British intervention in Afghanistan.