Lacta, a Greek chocolate brand, has long leveraged the notion of one's love for another in its advertising. From crafting multi-part online love stories to social media campaign, the brand has always been about spreading the love. And now, with help from OgilvyOne Athens, it's out with another method.
The agency created an app that people can use to send messages of love. When the message is received and a Lacta chocolate bar is help in front of the camera, the personalized message appears on the chocolate bar, itself. Through the camera lens, of course.
The creation of the app is a digital representation of existing behavior. It's actually a Greek tradition to write little love notes on the chocolate bar's wrapper. Now people can send these messages digitally too.
- Jim Beam's Fred Noe, as part of a Strawberry Frog-created campaign, promised to get a tattoo if the brand's Facebook page gained million fans. The page did and Fred got his tattoo. The Jim Beam logo, of course.
- The evolution of television courtesy of UPC.
- If you can't physically be with your loved ones for Christmas dinner, Wieden + Kennedy's Virtual Holiday Dinner will have you interacting in no time.
- Well here's an interesting holiday card. Lights, inflatable characters and a snow machine in one of Design Kitchen's Conference rooms are all activated by tweeting a message tagged #holicray to @designkitchen.
So Christmas caroling for charity is a thing in the UK. Maybe it is here too. We just haven't noticed it so much. Carolers carry buckets around and hope those who listen will donate to a given cause. Well, capitalizing on the fact no one carries cash any longer or the use of it as an excuse not to donate to charity, Barclays and Barclaycard have come up with the cashless collection bucket, a credit card-enabled device to collect donations. Check it out in action in the video below.
In a series of videos from Hyper Naked called The Little Amazing Show, Nokia is touting the amazing little things in life. Every Monday, the Little Amazing Show brings tunes, street philosophy and simple ideas to help people realize the amazings that are happening around them. What happens when you think like a kid instead of an adult? Find a piano in the middle of a crowded Berlin train station? Or spot a seesaw on London's Southbank?
Somehow this sells the new Nokia Lumia which, o course, is amazing.
Harmon Kardon Europe has hired Jenifer Lopez to tell us a few things about home entertainment and how it can help create a beautiful space. In the commercial, Lopez witnesses the shabby fall away as a kick ass Harmon Kardon sound system creates beauty in its place. If only that was all it took to redecorate!
Of the campaign, Harman Kardon President and CEO Dinesh C. Paliwal said, "We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon's 'Beautiful Sound' message. She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances."
Created by Doner, the ad was directed by Martin Campbell who directed the James Bond film, Casino Royale.
Today, Unruly, in partnership with Mashable, has released its list of the top twenty social video ads of 2011. Topping the list is the famed Volkswagen The Force ad which debuted earlier this year during the Super Bowl. The commercial, created by LA agency Deutsch, is the most shared branded video with 4.71 million social media shares and 46.05 million views since its online release February 2. Other brands appearing in the top 20 include T-Mobile, Kia, Nissan, Nestle, Carlsberg and Pepsi.
Check out the full list below
With help from Wieden + Kennedy, Old Spice is out with yet another witty Isaiah Mustafa YouTube campaign. Called MANta Claus, it's holiday themed and promises to give gifts to all 7 billion people on the planet. In the first video, he gifts a pair of shoes made out of necklaces to @beautyjunkies.
Once again, W+K seems to have a hit on its hands. In one of the longer-running social media campaigns we've seen, the brand has been consistent (a rare feat these days) and has actually seen results from its efforts.
Check out all the videos on the brand's YouTube page.
In what looks, at first, like yet another demonstration of an auto manufacturer's obsession with proving its vehicles are high performance race cars even though that speed and agility is never needed on public roadways, DDB Spain has created an interesting promotional sponsorship device for Audi's association with Real Madrid and FC Barcelona.
The two teams, both of which have Audi as an official vehicle sponsor, are set to go head to head next Saturday, December 10 in the Spanish Derbi. A video, which looks like a couple of Audis just drifting around a few pylons turns out to be a pretty ingenious approach at creating a layout for an ad which ultimately appeared in print. Watch the video to see the result.
Joop, some kind of fancy fragrance brand, has hooked up with "James Charm," a smarmy fellow who has all kinds of atypical strategies for picking up women. In his third video, he advises one of the best places to get the girl is in the ladies room. Seriously. After offering a detailed, step by step approach to leveraging the ladies room, Charm reminds viewers not to forget your secret weapon, Joop fragrance
We have just one thing to say about this. Any man who buys cologne in a pink bottle deserves to spend his life in the ladies room.
Hmm. It looks like Star Trek's Halodeck technology may be here sooner than we thought. Or at least a really cool new way to experience movies. It comes from Sony and highlights the brand's PlayStation Move controller.
The technology is described thusly, "In the past, projection mapping worked only from a single, static view point, and thus was very limited. By attaching the PlayStation Move to the camera, we can track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections and allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds."
Check it out below. Will we all have holodecks in our home within the next 50 years? Sooner?