Virgin Radio Says Louder is Better

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This is awesome! Yea, yea, yea. We've seen all kinds of YouTube takeover efforts that mess with the standard layout but we like this one from Virgin Radio which, while watching any one of three videos, allows you to turn up the volume and, in turn, turn up the craziness that occurs with the YouTube page layout. And really, that's it. Simple. Fun. And effective.

Start by viewing the video below, which itself is pretty funny, and then click on one of the two options at the end.

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by Steve Hall    Oct- 5-11    
Topic: Online, Video



Celebrities Curse to End Famine

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Can someone help us out here? We swear we've seen this F Word Famine video before. Or something very similar to it. Actually, wait a minute. Every video that rallys together a collection of celebrities for a cause looks the same. They appear on camera briefly in quick cut succession with a posse of other celebrities. It's the same every time.

Oh wait. It's because One did a similar thing a few years ago.

Anyway. If you think about it, this is the way is has to be. After all, what celebrity would refuse to appear in just about any cause-related commercial such as this world hunger effort? Think "We Are the World." It's almost as if the celebrities who don't appear...appear, in a way, not to give a shit about the cause. So, the more the merrier. And the more celebrities who appear to give a shit even if they don't.

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by Steve Hall    Oct- 5-11    
Topic: Cause, Celebrity, Video



The Sexiest Description of Rugby You Will Ever See

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Leave it to Lynx (Axe) to make even the description of rugby super sexy. In a two minute video filled with the slow motion gyrations of lithe, young women dressed in rugby wear that's far from regulation, we learn all about the scrum, the tackle, the lineout, the ruck and the maul.

And that's it. Hot women. Slow motion photography. And you have a branded video that's reached almost one million views within a week.

For additional mundane-made-sexy video, see Heimlich Maneuver Like You've Never Seen it Before and CPR Like You've Never Seen in Before.

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by Steve Hall    Sep-27-11    
Topic: Racy, Video



More Coke Happiness, Ad Industry Gets It's Own Pandora Station

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- More Coke Happiness Factory from Wieden + Kennedy Amsterdam.

- Buddy Media is out with ConversionBuddy, a tool brands can use to determine which audience segments share social content most frequently and which audiences generate the most traffic and revenue.

- This is kind of stupid.

- A whole lot of people have watched this FreddW Samsung Mobile video created by Digitas.

- Advertising has its own Pandora station! JWT and Pandora got together and asked ad industry pros to help create a playlist.

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by Steve Hall    Sep-19-11    
Topic: Agencies, Industry Events, Social, Tools, Video



Mens' Crotch, Biceps Most Attractive to Women

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Remember the woman with the iPad head? It was all about helping guys get inside the minds of women. And it was a promotion for the launch of Cosmo For Guys. Well, the team behind the iPad head, Thinkmodo is at it again. To determine just what interests a girl about a guy, Thinkmodo mounted four cameras on a guy and set him lose in New York City

The cameras were mounted on his glasses, his bicep, his crotch and his butt. The video below shows us what happens and what truly interests women. They're eyes wander just like guys' eyes wander.

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by Steve Hall    Sep-14-11    
Topic: Guerilla, Video



Toyota Leverages Unboxing Fetish For Yaris

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We never saw the draw of unboxing videos in which people meticulously and obsessively unbox the latest new gadget step by step. But, it's definitely a thing and a lot of people are into it which is why we guess this unboxing video for the Toyota Yaris will be somewhat of a success. We will say we love the giant "user's manual" and the multiple highlighting of the obvious so often seen in this sort of video.

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by Steve Hall    Sep-12-11    
Topic: Video



Marty McFly Shoe Finally Makes Debut

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For years, people across the internet have been begging Nike to make the pair of shoes Marty McFly wore in Back to the Future. On September 8 the shoes made their debut on eBay. The auction of 1,500 pairs will benefit the Michael J. Fox Foundation for Parkinson's Research. 150 shoes will be auctioned off each day until September 18.

In one promotional video, Saturday Night Live's Bill Hader acts as shoe salesman to Oklahoma City Thunder's Kevin Durant. Christopher Lloyd makes a surprise appearance in full Doc Brown character.

In another video, Fox urges fans to take part in the promotion both to grab themselves a pair of the kicks as well as to donate to his foundation.

Will you buy a pair? They'll set you back approximately $2,500 at current bid levels.

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by Steve Hall    Sep-12-11    
Topic: Cause, Celebrity, Promotions, Video



Play Musical Brandy Glasses on YouTube

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Enjoy playing the piano but you are too much of a geek to step away from your computer long enough to play? Grey G2 in the Ukraine has created something especially for you; the Glass Piano. For client Koktebel Brandy, the agency created an interactive video with brandy-filled glasses you can "play" using your keyboard. Not bad.

Check it out below and an explanatory video here.

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by Steve Hall    Sep-12-11    
Topic: Video



Capital One Pits College Mascots Against One Another

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Now Corporation, working with VMG Creative has released a series of short films for Capital One promoting the brand's Mascot Challenge which urges people to vote for their favorite mascot. In the videos, we see the Iowa State's Cy, TCU's Superfrog, LSU's tiger and Oregon State's Beaver.

The videos direct people to a Capital One site on which they can view more videos and vote for their favorite mascot. Each week there will be a challenge culminating in a winner be chosen in sixteen weeks.

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by Steve Hall    Sep- 8-11    
Topic: Promotions, Sponsorship, Video



Mall Promotion Celebrates 100 Years of Dance

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Want a run down on dancing styles for the last 100 years? Look no further than this promotional video for the opening of Westfield Stratford City, a new mall in East London. Shot over four days with hundreds of costume changes, the work, from The Viral Factory, was directed by Jake Lunt and is supported by music arranged by Oscar nominated Tristin Norwell.

Give it a look. We're sure you'll spot your favorite dance move in there somewhere.

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by Steve Hall    Aug-31-11    
Topic: Video








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