For the most part, Chevy's tagline "Chevy Runs Deep" wasn't well received. But after you watch this commercial (and the extended version) you'll have a better understanding of and respect for the meaning behind Chevy Runs Deep.
Goodby, Silverstein & Partners created a commercial and long-form video that tells the story of two sons who found the 1965 Chevrolet Impala SS their dad owned for twenty years but had to sell. The sons searched for five years but finally found the car and bought it back for their dad.
It's a heartwarming story. And, yes, this sort of heartwarming story can be applied to any vehicle because no car brand has exclusive right to what a piece of metal means to a person and their life. It's just that Chevy's leveraging that nostalgia and, perhaps, for the first time the Chevy Runs Deep tagline actually makes sense.
If you're into Japanese sub-cultures you might like this new MINI video that highlights Dekotora Trucks, trucks that have been decorated with all manner of lighting, graphics and murals. It's first in a series called All the Wrong Places from Amsterdam-based BSUR and is a partnership between MINI and Vice. Host Elliott Bambrough is accompanied by co-pilot Maggie Stoody and the pair set out to explore the history of Dekotora.
New work from LA-based Zambezi for bling outlet Phiten has some fun with the history of bling as told by rap trio Pac Div. The video, which has Pac Div in a classroom, also stars NBA players Carmelo Anthony, Chris Bosh, Eric Gordon and Derrick Williams.
Called Still Flexin, the video "guides viewers through time from Ancient Egypt to the Golden Age of Hip Hop."
Here's another slice of crazy from the brand that makes crazy normal. Cadbury Dairy Milk is out with Simply the Best, an underwater anthem of sorts. All to motivate British swimmer Rebecca Adlington who is training for next year's Olympics.
Created by HyperNaked, all sorts of people hang out at the bottom of Rebecca's training pool and sing Tina Turner's Simply the Best. Yea, it's pretty strange. That's a lot of underwater aquatics!
Here's a weird one for you. Taking full advantage of Hallowwen, BBH Asia Pacific created this Scream Stopper campaign for Chupa Chupa. Basically, it's a lollipop you stick in someone's mouth to put an end to their "embarrassing shrieks of terror." leading up to Halloween, thousands of Chupa Chupa lollipops were distributed to horror movie attendees throughout Singapore.
Perhaps many of you have already seen the video that shows couple of workers in Brooklyn face off with a meter maid after their meter has expired. The video gets interesting when, rather than accept the ticket, one of the guys whips out a chainsaw and cuts the meter in two. With close to 500,000 views, some media outlets reported the video as an authentic capture of the event.
Well, it's just another marketing stunt. Yesterday the company behind the stunt, Thinkmodo, posted a longer version of the video which reveals it was all a publicity stunt for the upcoming film In Time which opens today. We are told the initial video contained several elements of the movie such as the blue jump suits the men wore.
It's wonderful the original video has received almost 500,000 views. The problem here, of course, is that the "reveal" video had less than 500 views. Unless that video gets as many or more views as the original, it's all really just a waste. Unless, of course, we press types all write about it and inform everyone what it's really about. Which, of course, is exactly what Thinkmodo wants us all to do.
You may remember a persona named Carlos Mandelbaum who did a series of videos entitled Carnival of Ideas. His videos touched on various topics including branding and other far reaching topics. When we viewed the recent OccupyWallStreet commercial we saw a man who looked strikingly familiar but we simply couldn't place him. Come to find out, after receiving an email today, it was Carlos Mandelbaum, himself, who made an appearance in the OWS commercial. Or, more correctly, David Intrator, the man who created the Carlos Mandelbaum character.
Now, Intrator, a New York-based brand consultant, can be seen in a Truthdig interview in which he better defines what the Occupy Wall Street movement really is about and why it's an inherently conservative movement.
I, for one, appreciate his succinct description of the movement.
American Express Open Forum has put together a list of eight tips marketers can employ to make better use of YouTube in their marketing mix. Chief, of course, is humor though using humor is many time a crap shoot and often times the effort falls flat. Other tips include making your video purposefully unrelated causing the classic WTF reaction among viewers. telling a story, using interactivity, make a game out of it and more. Check out the full list here.
- Scarlett Johansson spews ridiculous platitudes in new Dolce & Gabbana commercial.
- Siri stars in the newest Apple iPhone commercial.
- Woman loves her bank so much she has an orgasm.
- When it comes to condoms, it's not size that matters, it's technique.
- Like fire? Like skateboarding? Then you love the new film Never Extinguish. See the trailer here.
- Dude gets bored at work. Doodles. Launches Doodle cards via Kickstarter.
- Yet another building projection. This one, for Bacardi, is actually pretty cool.
- Interactive store window display helps launch My Starbucks Rewards program.
Copyranter says this video will make you designer types touch your genitals, presumably because you'll be so incredibly turned on by the talents of one Ji Lee who put together this reel of word design work that, truth be told, is quite amazing. Very impressive work.