Well, it's only fair. For decades, women were portrayed in advertising as being eye candy to refrigerators, terrible drivers and inept at just about everything in comparison to men. So it really makes perfect sense that men are now often portrayed as blithering buffoons, technophobes or children inside a grownup body.
So it's without surprise Big Fuel has helped Clorox2 perpetuate the current stereotype of a child within a man's body who can't wait until the woman of the house is gone so he can come out and play..and invite the rest of his "adolescent" buddies along for the ride.
So beer has The Most Amazing Man in the World. Why can't soccer have The World's Greatest Referee? Well, courtesy of LA-based Ignited and Pro Evolution Soccer 2012, now it can. Allow us to introduce you to Robert Roberto who lets us in on the game's Code of Conduct. It's a humorous take on applying the rules of soccer to real world scenarios. There are seven episodes in all.
Illegal Advertising called our attention to the latest installment in the ongoing Fallen Angels storyline from Lynx/Axe. If you recall, earlier this year angels began to fall from the sky and sought appropriate mates for themselves. Of course, they were drawn the the men who slathered themselves with Lynx and Axe products.
That introduction was followed by the story of one of the most curvaceous angels of them all; Kelly Brooke who was apparently left behind when all the rest of the angels fell from the sky and found their match. Poor Brooke, stuck in the heavens and writhing in a state of perpetual, hyper sexualized ecstasy and pent up desire, just had to find her match so she could finally fulfill her wanton way. Thankfully she finds her man.
Now that all the angels have seemingly fallen, we are now given a glimpse into their life on earth. And it's awkward. Very, very awkward. But, this being Lynx/Axe, it's quite sexy as well. We witness one angel's trials and tribulations as she goes through her day with her man. But all ends well enough and it's hinted more angels are yet to fall.
UK-based ActionAid has released a stirring addressing the plight of women in Afghanistan. On the eve of reconciliation with the Taliban, the video shares the opinions of women who have lived with war during the last ten years.
Though 66 percent of Afghan women do feel safer than they did ten years ago, 86 percent of women are fearful of what a Taliban-style government might mean for them. And a woman who set herself on fire at age 18 says, "I had suffered so much abuse from my husband and my in-laws that I could not take it anymore."
That's not exactly a good life for women is it?
The video is part of an ActionAid campaign to call attention to the tenth anniversary of U.S. and British intervention in Afghanistan.
This is awesome! Yea, yea, yea. We've seen all kinds of YouTube takeover efforts that mess with the standard layout but we like this one from Virgin Radio which, while watching any one of three videos, allows you to turn up the volume and, in turn, turn up the craziness that occurs with the YouTube page layout. And really, that's it. Simple. Fun. And effective.
Start by viewing the video below, which itself is pretty funny, and then click on one of the two options at the end.
Can someone help us out here? We swear we've seen this F Word Famine video before. Or something very similar to it. Actually, wait a minute. Every video that rallys together a collection of celebrities for a cause looks the same. They appear on camera briefly in quick cut succession with a posse of other celebrities. It's the same every time.
Oh wait. It's because One did a similar thing a few years ago.
Anyway. If you think about it, this is the way is has to be. After all, what celebrity would refuse to appear in just about any cause-related commercial such as this world hunger effort? Think "We Are the World." It's almost as if the celebrities who don't appear...appear, in a way, not to give a shit about the cause. So, the more the merrier. And the more celebrities who appear to give a shit even if they don't.
Leave it to Lynx (Axe) to make even the description of rugby super sexy. In a two minute video filled with the slow motion gyrations of lithe, young women dressed in rugby wear that's far from regulation, we learn all about the scrum, the tackle, the lineout, the ruck and the maul.
And that's it. Hot women. Slow motion photography. And you have a branded video that's reached almost one million views within a week.
For additional mundane-made-sexy video, see Heimlich Maneuver Like You've Never Seen it Before and CPR Like You've Never Seen in Before.
- More Coke Happiness Factory from Wieden + Kennedy Amsterdam.
- Buddy Media is out with ConversionBuddy, a tool brands can use to determine which audience segments share social content most frequently and which audiences generate the most traffic and revenue.
- This is kind of stupid.
- A whole lot of people have watched this FreddW Samsung Mobile video created by Digitas.
- Advertising has its own Pandora station! JWT and Pandora got together and asked ad industry pros to help create a playlist.
Remember the woman with the iPad head? It was all about helping guys get inside the minds of women. And it was a promotion for the launch of Cosmo For Guys. Well, the team behind the iPad head, Thinkmodo is at it again. To determine just what interests a girl about a guy, Thinkmodo mounted four cameras on a guy and set him lose in New York City
The cameras were mounted on his glasses, his bicep, his crotch and his butt. The video below shows us what happens and what truly interests women. They're eyes wander just like guys' eyes wander.
We never saw the draw of unboxing videos in which people meticulously and obsessively unbox the latest new gadget step by step. But, it's definitely a thing and a lot of people are into it which is why we guess this unboxing video for the Toyota Yaris will be somewhat of a success. We will say we love the giant "user's manual" and the multiple highlighting of the obvious so often seen in this sort of video.