Leave it to Lynx (Axe) to make even the description of rugby super sexy. In a two minute video filled with the slow motion gyrations of lithe, young women dressed in rugby wear that's far from regulation, we learn all about the scrum, the tackle, the lineout, the ruck and the maul.
And that's it. Hot women. Slow motion photography. And you have a branded video that's reached almost one million views within a week.
For additional mundane-made-sexy video, see Heimlich Maneuver Like You've Never Seen it Before and CPR Like You've Never Seen in Before.
- More Coke Happiness Factory from Wieden + Kennedy Amsterdam.
- Buddy Media is out with ConversionBuddy, a tool brands can use to determine which audience segments share social content most frequently and which audiences generate the most traffic and revenue.
- This is kind of stupid.
- A whole lot of people have watched this FreddW Samsung Mobile video created by Digitas.
- Advertising has its own Pandora station! JWT and Pandora got together and asked ad industry pros to help create a playlist.
Remember the woman with the iPad head? It was all about helping guys get inside the minds of women. And it was a promotion for the launch of Cosmo For Guys. Well, the team behind the iPad head, Thinkmodo is at it again. To determine just what interests a girl about a guy, Thinkmodo mounted four cameras on a guy and set him lose in New York City
The cameras were mounted on his glasses, his bicep, his crotch and his butt. The video below shows us what happens and what truly interests women. They're eyes wander just like guys' eyes wander.
We never saw the draw of unboxing videos in which people meticulously and obsessively unbox the latest new gadget step by step. But, it's definitely a thing and a lot of people are into it which is why we guess this unboxing video for the Toyota Yaris will be somewhat of a success. We will say we love the giant "user's manual" and the multiple highlighting of the obvious so often seen in this sort of video.
For years, people across the internet have been begging Nike to make the pair of shoes Marty McFly wore in Back to the Future. On September 8 the shoes made their debut on eBay. The auction of 1,500 pairs will benefit the Michael J. Fox Foundation for Parkinson's Research. 150 shoes will be auctioned off each day until September 18.
In one promotional video, Saturday Night Live's Bill Hader acts as shoe salesman to Oklahoma City Thunder's Kevin Durant. Christopher Lloyd makes a surprise appearance in full Doc Brown character.
In another video, Fox urges fans to take part in the promotion both to grab themselves a pair of the kicks as well as to donate to his foundation.
Will you buy a pair? They'll set you back approximately $2,500 at current bid levels.
Enjoy playing the piano but you are too much of a geek to step away from your computer long enough to play? Grey G2 in the Ukraine has created something especially for you; the Glass Piano. For client Koktebel Brandy, the agency created an interactive video with brandy-filled glasses you can "play" using your keyboard. Not bad.
Check it out below and an explanatory video here.
Now Corporation, working with VMG Creative has released a series of short films for Capital One promoting the brand's Mascot Challenge which urges people to vote for their favorite mascot. In the videos, we see the Iowa State's Cy, TCU's Superfrog, LSU's tiger and Oregon State's Beaver.
The videos direct people to a Capital One site on which they can view more videos and vote for their favorite mascot. Each week there will be a challenge culminating in a winner be chosen in sixteen weeks.
Want a run down on dancing styles for the last 100 years? Look no further than this promotional video for the opening of Westfield Stratford City, a new mall in East London. Shot over four days with hundreds of costume changes, the work, from The Viral Factory, was directed by Jake Lunt and is supported by music arranged by Oscar nominated Tristin Norwell.
Give it a look. We're sure you'll spot your favorite dance move in there somewhere.
Well here's an interesting way to promote a dating event. Singapore blogger Peggy Heng, a model and celebrity blogger of sorts in the city, created a four minute video about the trials and tribulations of dating. The video progresses to a scene in which Heng in about to give a face painted man a blow job but just before she begins, she stops, turns to the camera and says, "But that is not the way to solve relationship problems."
If you were in you local grocery store minding your own business, walking the aisles for your grocery needs and suddenly you saw a man on a bobsled racing through the store, your first reaction might be to call the loony bin and have the man put away. Your second thought - because you are a hip, astute person who has been jaded with marketing buffoonery over the years - would be to say, "Oh, right. That's Sir Edwin Horsham, the Claussen pickle guy who captures unsuspecting shoppers and takes them on journeys to...the Claussen pickle section."
The campaign, created by The Escape Pod for Kraft has been out since June. There are three episodes to far. The first one has garnered over one million views. You can view all three below. An if you've ever compared Claussen pickles to Vlassis, you know Claussen wins, hands, down, every time.
So we tip our hat to Sir Edwin Horsham and laud his superiority over that soggy stork.