Levi's Explodes It's Way Into (Wannabe) Cool

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Really. What's a brand to do anymore? Every last tactic used to appear cool and hip and all connected and shit has been used. And used. And used. Over and over. And over again. And again. But, apparently, a good explosion is always worth a minute or two of your time. Or at least that what Wieden + Kennedy Amsterdamn thinks.

The agency, which hooked up with Portuguese artist Vhils, created murals of local artists on portions of the Berlin wall...and then blew them up...in, of course, slow motion.

All to sell a few pairs of jeans. Or something like that.

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by Steve Hall    Jul-15-11    
Topic: Commercials, Creative Commentary, Video



Fashion Brand Uses X-Rated Video to Hype Menswear Line

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Writing in Forbes, Susannah Breslin takes a look at a fashion brand which incorporated porn into its advertising. Mugler's Brothers of Arcadia line of clothing debuted with a graphic 14 page brochure and an x-rated video hosted on porn site XTube. The book was created by Mugler creative director Nicola Formichetti who is also Lady Gaga's fashion director. The film was created by Branislav Jankic

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by Steve Hall    Jun-28-11    
Topic: Brands, Racy, Video



Absolut Hangs With Cee Lo Green

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Absolut is out with new work. A two part online film takes a behind the scenes look at musician Cee Lo Green. The work does a nice job presenting Cee Lo without coming across as attempting to be overly hip or advercool. Part one is out now (below). Part two will be released Wednesday on the brand's Facebook page.

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by Steve Hall    Jun-28-11    
Topic: Brands, Celebrity, Video



Check Out Our Cannes Video Coverage

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As you may (or may not) know. we're working with Yahoo! to produce Yahoo! Scene, a site dedicated to the coverage of Cannes (and other conference and festivals. As part pf this coverage, we have lot and lot and lots...and did we say lots? of video. So here a link list to all the videos we've done so far. And, yes, Barbara Lippert is in Cannes and doing her daily video for Yahoo

by Steve Hall    Jun-23-11    
Topic: Industry Events, Video



You'll Never Guess What This Girl Has Between Her Legs

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We guarantee you absolutely will not foresee how this ad ends. We can say this with absolute certitude. Along the way you may wonder if its an ad for a feminine hygiene product or, perhaps, a contraception product or maybe even an ad calling attention to teen pregnancy or rape.

But you will never guess how it ends. Until it ends. And then you will just scratch your head and curse the creative for creating this just because it was "creative."

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by Steve Hall    Jun-15-11    
Topic: Racy, Strange, Video



BMW Takes on Concrete Walls

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A video uploaded by BMW Canada which features a driver racing a Series M Coupe through what we're told are cement walls that are cut to fit the shape of the vehicle as it slides through has generated much commentary. Debate centers around whether the walls are real or whether they were digitally added in after the fact. Or if they are just Styrofoam made to look like concrete. No word from BMW Canada but the stunt is impressive.

Of course all it proves is that there are great drivers out there, not that the vehicle, itself, is the only vehicle that can do such a stunt. After all, a well trained stunt car or race car driver could do the same thing with a 1970's era Lincoln Continental Mark VII or whatever that boat of a vehicle was called.

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by Steve Hall    Jun-13-11    
Topic: Video



Because When Last Did an American Apparel Ad Make You Want Kids?

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...yeah, we said "want kids," not "screw maniacally" (which can sometimes lead to weebs, but ones this awesome? Less likely.)

This Tony Kelly-directed piece of beauty is about two boys, their intimacy, their engagement and their differences. The story is loose at best but you're not watching it for that; you're watching because it's beautiful, and because it all slips by you to the tune of Debussy's Clair de Lune.

If it feels aimless and ephemeral, that's part of what makes it precious.

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by Angela Natividad    Jun-10-11    
Topic: Brands, Campaigns, Good, Video



Marc Jacobs Makes Sailor Backpacks Now, and If You Get One, You Could Be Like This Guy.

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Quirky yet delightful Spanish firm PeSeta has partnered with designer Marc Jacobs to produce the Marc Jacobs PeSeta Sailor Backpack, a harmonious marriage of sailor utility and sailor kitschy-chic.

And what better way to promote a line of sailor bags than with a sailor having an ass-shaking bag-inspired fetish fest all over a dock? At least that's what one of their ad people must have been thinking, and evidently the whole world unanimously agreed, because they gave us this magnificent piece of work.

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by Angela Natividad    Jun-10-11    
Topic: Brands, Campaigns, Online, Video



Ken Leaves Barbie Over Compulsive Deforestation

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Remember Greenpeace's zealous campaign to get KitKat parent Nestle to stop killing orangutans? New year, new take on the mission.

This time, the target of Greenpeace's gleefully effective marketing is Mattel, whose low-cost packaging options contribute to deforestation in Indonesia. The weapon of choice? Barbie's off-again, on-again beau Ken, who, well, isn't into dating "serial killers" (no, not even the kind with exploding conical bras).

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by Angela Natividad    Jun- 8-11    
Topic: Campaigns, Cause, Good, Online, Spoofs, Video, Viral



Obama Girl is Back!

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Our super hot friend Amber Lee Ettinger, otherwise known as the infamous Obama Girl, has a new gig. She's hosting a new web show called Gadget Girl from Digital Driver. On the show, Ettinger will make viewers aware of the latest technology as well as offer up tips and tricks.

As far as we can tell, she won't be hosting in a bikini but that's probably a good thing because when Amber's in a bikini, the last thing people are concentrating on is what she's saying. And, to be clear, we don't mean that to be rude. It's just a fact. When you're hot, you're hot. And people are gonna look.

Anyway, if you're a gadget geek who loves to watch hot chicks talk about tech, you're gonna love Gadget Girl. And just as a public service of sorts...if you really, really want to see Amber in a bikini, here she is in all her glory.

by Steve Hall    Jun- 3-11    
Topic: Brands, Racy, Video










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