To promote the launch of Avatar Kinect and Kinect Sparkler this week, Microsoft has partnered with six comedians who will use Avatar Connect to create 90 second videos. Each of the videos will be posted on the brand's Facebook page where visitors will be invited to vote for their favorite comedian and be entered into a drawing for a chance to win an Xbox and Kinect bundle.
- Drew Barrymore will front a new campaign for Nieman Marcus.
- David Hasselhoff is making jokes with the Air New Zealand puppet.
- Campbell Mithun wants you to know they've employed the apparently never before used "flicker" effect in a new commercial for Famous Footwear.
- Vogue will top the fashion category this September with 584 ad pages.
Ever heard of Desiree Elyda Villalobos? We know. It's a mouthful. And she is. She's best known for...well, not much at all...except for the fact she possesses the sort of look and shape that could catapult her to fame if for no other reason than for her look and shape. After all, what the hell makes the Kardashians so popular?
Anyway, Villalobos can currently be seen in a promotional video for Primitive Apparel. In the video, she wanders peacefully through a park and has a picnic of fruit and, yes, watermelon, as her "shape" threatens to unleash itself from the confines of her clothing.
This is what passes for fashion promotion.
As part of their continued effort working on the Webby-nominated The GE Show, The Barbarian Group is out with another episode called Future Flight. It's an animated video that asks children - and two GE aviation experts - what the future of flight will look like. Everything from what the planes look like, where they will fly and how they will be powered is covered. We especially like the idea of algae-field jet engines.
Hot chicks? Check. Slow motion videography? Check. Close up shots of the "do me" look? Check. Catwalk prance? Check. Windblown hair? Check? Overuse of strobe lights and flash? Check. Pulsating soundtrack? Check. Booty shots? Check. Cleavage shots? Check.
If you've completed this list then you have created yourself a Russian lingerie commercial. If you steal this commercial and upload it to your own YouTube account and drop a link to Russian Beautiful Girls then you're a lazy Russian dating service marketer.
With a witty bit of stunt marketing, the upcoming Glee 3D Concert movie is being promoted by a "Stop Believing" campaign which consists of a letter and video from the show's Jane Lynch character, Sue Sylvester.
From the desk of Sue Sylvester
William McKinley High School
July 15, 2011
For two years, we've been mercilessly bombarded with the pubescent nonsense of carnival sideshow freaks calling themselves "The Glee Club." These tone deaf howler monkeys conned the plebian masses into downloading millions of songs; won Emmy Awards and Golden Globes; and have charted more singles than the Beatles. Roll over Beethoven, something stinks, and it ain't the cheese, it's The Glee Club.
And now, they're trying to shove a 3-D concert movie down our throats.
Here's a new "viral" for Nike. In the video, we see a guy on a skateboard traveling down a road at increasing speeds. there's the ubiquitous close up shot of the shoes before the camera pans out to capture the ubiquitous wipe out which is supposed to make the viral funny. You can laugh if you want to. We didn't. This stuff is way too predictable. Of course he was going to fall as soon as he got on the board. Some originality, please, people!
Really. What's a brand to do anymore? Every last tactic used to appear cool and hip and all connected and shit has been used. And used. And used. Over and over. And over again. And again. But, apparently, a good explosion is always worth a minute or two of your time. Or at least that what Wieden + Kennedy Amsterdamn thinks.
The agency, which hooked up with Portuguese artist Vhils, created murals of local artists on portions of the Berlin wall...and then blew them up...in, of course, slow motion.
All to sell a few pairs of jeans. Or something like that.
Writing in Forbes, Susannah Breslin takes a look at a fashion brand which incorporated porn into its advertising. Mugler's Brothers of Arcadia line of clothing debuted with a graphic 14 page brochure and an x-rated video hosted on porn site XTube. The book was created by Mugler creative director Nicola Formichetti who is also Lady Gaga's fashion director. The film was created by Branislav Jankic
Absolut is out with new work. A two part online film takes a behind the scenes look at musician Cee Lo Green. The work does a nice job presenting Cee Lo without coming across as attempting to be overly hip or advercool. Part one is out now (below). Part two will be released Wednesday on the brand's Facebook page.