Bank Sponsors Story of Southern Thailand Youth Soccer Champs

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Well here's an inspiring story. Yes, it's a sponsored story but, hey, someone's got to pay the bill. It's the story of a group of boys who lived on the island of Koh Panyee in Thailand and, in 1986, decided to start a football team. Sounds easy enough until you realize the island of Koh Panyee consists of a tiny mountain with the rest of the village built on floating docks. In other words, no place to play football.

Undeterred, the boys built their own football pitch (field) and learned how to play in bare feet on rickety planks held together with bent nails. Turns out they became quite good at the game and went on to win many Southern Thailand Youth Championships over the years.

Working with Leo Burnett & Arc Worldwide, TMB Bank sponsored the film, called Make THE Difference. And that's what it's all about. Set your mind to something, do what it takes to get there and you will achieve.

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by Steve Hall    May- 4-11    
Topic: Brands, Video



Angie Harmon Drinks Milk, OOO Ad Examples, More Doug Puppet

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- Behind the Scenes of Angie Harmon's New "Got Milk?" Ad

- Don't blame your lazy neighbor for rising medical care costs. BCBS North Carolina wants to have a big 'ol social media-style conversation about the issue.

- Meet BMW's M Gladiators, part of a new campaign in China for the brand.

- Not to belittle but yet another domestic abuse concept which travels down the "afraid to tell" path. This one riffs on YouTube's "removed by user" screen.

- A humorous look at what the world of Out of Office email advertising could look like.

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by Steve Hall    May- 2-11    
Topic: Agencies, Brands, Celebrity, Commercials, Video



Is Your BFF Hangin' With A Douche-Bag?

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That's the question posed in this segment of Carlsberg's Unbore Anything campaign created by Akestam Holst. In this portion of a the campaign, which aims to eliminate boredom in Sweden, a gum-chewing home girl who's stuck in a sewer urges people to set up blind dates for their friends. If the hook up is successful, the person gets a free bottle of Festis.

Funny

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by Steve Hall    May- 2-11    
Topic: Promotions, Strange, Video



Creative Orgasm Results in Conceptual Folly

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Sometimes a group of creatives will sit around and come up with an idea that's really cool and would be a lot of fun to shoot. Sadly, these ideas usually have nothing to do with selling a product. For example, what does taking a tablet PC on a motorbike, a motorboat and the sing of a plane have anything at all to do with how well the tablet will perform in normal circumstances?

None, whatsoever.

Which is why this new work for The Carphone Warehouse which hypes the Motorola XOOM 3G with WIFI is pure folly. A bunch of creatives getting their rocks off with complete disregard for the client's budget. Of course, being able to tweet from the wings of an airplane is important to some people, we're sure.

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by Steve Hall    Apr-21-11    
Topic: Video



Campaign Casts Aside Buzzword Buffoonery

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There's nothing we love more than work that casts aside bullshit, leaves the buzzwords at home and just tells it like it is. And that's exactly what this new work from for Duvet & Pillow Warehouse does.

Of course, simply telling it like it is can be boring so this work from Mission is spiced up but poking fun at the thing we all love to poke fun at in this business: the new blowhard CMO who arrives thinking he can change everything when, in fact, nothing at all really needs changing.

So watch these two video and then share with us your stories of the best idiocy you've every witnessed some new arrogant asshole arrived and thought he knew what was best for your client or brand.

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by Steve Hall    Apr-20-11    
Topic: Campaigns, Video



Nipples Cracked, Breasts Held, AdWeek Slapped

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- No doubt by now you've seen the royal wedding spoof T-Mobile did, right?

- And in other royal wedding news, there's this monstrosity from Papa John's pizza.

- Ladies? Ever suffer from cracked nipples? Now there's a cure.

- And while we're talking about breasts, here's some hand bra action for you in the form of a political ad.

- MediaPost covers the AdWeek relaunch. Well, that's only partially true. What they really did was take the opportunity to tell us how MediaPost is, like, way better.

- Even more hoopla on the Minority Report front.

- Evian brings back the dancing babies. Sort of. It's a sad follow up to the brilliant original.

by Steve Hall    Apr-18-11    
Topic: Outdoor, Publishing, Strange, Video



Nudity Eyeballed With Drunken Socks, Ill-Fitting Bras and Burnt Marshmallows

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- Now this is the way to sell a waterproof camera!

- The best commentary we've ever read on eyeball tracking. In our entire lives. Seriously.

- Lindsay Lohan's dad begs the rest of us not to drink and drive. (Click Playlist)

- Article ponders the notion booze makes for better creative.

- Another entry in the humorous sock loss campaign from GE.

- What do burnt marshmallows and bras have to do with each other? We have no idea but they are front and center in a new Hanes campaign.

by Steve Hall    Apr-15-11    
Topic: Campaigns, Racy, Video



Sometimes Sucking is a Very Good Thing

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You've got to love a company that acknowledges the fact it sucks. Especially in the case of ZipVac when sucking is a very good thing. In a video which illustrates the waterproof protective qualities of its zip lock bags, not to mention takes a riff on Will it Blend, a guy seals up his iPhone and jumps off a cliff into a river.

Of course, they could have simply dunked the bagged iPhone in a sink to make the point but that just wouldn't have been as much fun. Now the only problem with a product like this is that you actually have to have the forethought to use it. Trouble is, most of us don't. Well, at least we don't. Or didn't when we decided to go for a swim in a pool on the coast of Maine last summer only to realize, upon exiting the pool, there was a now useless iPhone in the pocket of out swim shorts.

But hey, if you're smarter than we are - and we're quite certain you are - you might want to run out and grab a few ZipVacs so you don't end up with a waterlogged iPhone like we did. Call this a public service announcement from your friends here at Adrants.

by Steve Hall    Apr-15-11    
Topic: Video



Artist Creates Custom Prints to Benefit Detroit Documentary

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Hugh MacLeod, a best-selling author and the artist behind Gaping Void, has created a custom, limited-edition print to benefit Lemonade: Detroit, a documentary about the revival of the city.

Boston-based filmmaker Erik Proulx has funded the making of the film entirely by donations from supporters of the Detroit story. Proceeds from the Gaping Void "Shut up and reinvent Detroit" prints will go directly toward production of Lemonade: Detroit.

Each print is signed and numbered by Hugh and artwork is available in two sizes: 15x18 and 24x30. Both small and large prints are available for purchase online in the Gaping Void Gallery.

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by Steve Hall    Apr- 6-11    
Topic: Industry Events, Specialty, Video



'Tone It Down' Mentality The Death Knell of Ad Agencies

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This is a conundrum we've heard millions of times before. A client comes to an agency and asks for "breakthrough" creative. Creative goes off and conceptualizes brilliance. It gets presented internally and everyone loves it. But just before it's ready to be presented to the client, someone, usually in account management (let's be honest here), says, "I like it personally, but somebody might be offended. Just tone it down."

And therein lies one of the biggest problems of the ad agency business. Agencies are asked and are in business to create marketing programs that, to use an overused phrase, cut through the clutter more than their competition can cut through the clutter. Sadly, many agencies are more conservative when it comes to risk taking than and health insurance actuarial agent. Which is to say, there is no risk taking at all.

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by Steve Hall    Apr- 6-11    
Topic: Agencies, Opinion, Video










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