Lyrically Linguistic Leprechaun Pimps Shamrock Shuffle Scratch

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Denver agency Cactus is out with new work for the Colorado Lottery. The agency was charged with developing a "fun and memorable" method of promoting the lottery's new St. Patrick's Day themed Shamrock Shuffle scratch ticket.

The agency's solution? Lyrically linguistic Lucky Liam the leprechaun. Liam raps about his bangin' life and how lucky he is which, of course, is to convince the rest of us we can be lucky too. If only we drop a little coin to buy a Shamrock Shuffle scratch ticket.

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by Steve Hall    Mar- 9-11    
Topic: Video



Keenan Cahill Lends Lip-Syncing Talent to Juicy Fruit

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It seems YouTube lip-syncing kid Keenan Cahill has been busy lately. We just saw in in Jennifer Anniston's SmartWater video and now here he is in some new work from Evolution Bureau for Juicy Fruit. Cahill has been teamed with the brand's Serenading Unicorn for some video foolery courtesy of a lip-synced rendition of Devo's Whip It.

Two more videos are scheduled to follow on March 22 and April 5. So stay tuned for more whackery. Visitors to the Serenading Unicorn site can also choose from a selection of Wallpost Serenaded to junk of their friend's Walls.

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by Steve Hall    Mar- 9-11    
Topic: Campaigns, Video



Jennifer Aniston Tells Us How to 'Go Viral'

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Hahahaha! Dirty Dancing Babies! Classic. Yea, that and a kick to the nuts, a rainbow, lip syncing, puppies and, yes...a sex tape!

Yes. The viral video has come full circle and gone mainstream. In a new video from SmartWater, Jennifer Aniston tells us all about SmartWater...and how to make a viral because, well that's how we have to sell things these days. We can't just do the obvious thing like, oh, just tell people about the product and why it might be good for them.

Nope. We need entertainment. babies. Stupid pet tricks. Ans sex tapes!

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by Steve Hall    Mar- 8-11    
Topic: Celebrity, Video, Viral



Chicken of the Sea Mermaid Given Life Through Animation

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With a series on online videos and radio commercials, Chicken of the Sea is giving life to its iconic mermaid. In the videos, we see the mermaid sitting on a rock conversing with different characters and sharing the reasons why Chicken of the Sea is so great.

One video features a boy who, as children often do, continuously asks "whay" after every answer the mermaid gives until she distracts him with, well, yet another entity that isn't as real as some would have us believe.

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by Steve Hall    Mar- 7-11    
Topic: Brands, Social, Video



Denny's Gets Comedic With Celebrity-Fueled Video Series

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New work from Gotham, Jason Bateman's production studio DumbDumb and Ben Silverman's studio Electus for Denny's brings us Always Open, an online celebrity talk show of sorts. Hosted by comedy actor David Koechner, the series debuted today and has Bateman and Koechner exchanging some witty banter at a local Denny's.

Future episodes will feature Will Arnett, Sarah Silverman, Amy Poehler, Will Forte and - oh yes - Kristen Bell. The content of each three minute video will center around questions asked by Koechner of the various celebrities with the resulting videos distributed on College Humor, Denny's website, Bateman's DumbDumb, YouTube, Facebook and other platforms.

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by Steve Hall    Mar- 7-11    
Topic: Brands, Celebrity, Online, Video



Sophia Vergara Pimps Fitness, Bennett's Seeks Biker Babes

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- You just saw her in that controversial ad for Diet Pepsi's new skinny can. Now you can see Sophia Vergara in all her delicious glory in an old ad for Bally Fitness.

- Bennetts insurance company is seeking a collection of new Bennetts Babes with a new video featuring Jennifer Metcalfe.

- Here's the story behind the fake shaving helmut stunt that was developed to promote a real shaving device specifically designed for the head.

- Boston University Adlab students talk about their work for Zipcar and Converse.

- F5, a two day creative conference held April 15-16 at the Roseland Ballroom in New York will explore the intersection of art, design and entertainment.

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by Steve Hall    Feb-17-11    
Topic: Celebrity, Commercials, Industry Events, Racy, Video, Viral



Mexican Stereotypes Eschewed With...Mexican Stereotypes

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In an effort to distance itself from Mexican food marketing stereotypes, Sterling-Rice Group has created a digital and television campaign for Ruiz Foods that pokes fun at the very stereotypical Mexican telenovela. Called, El Monterey, the effort includes a full on cast in multiple episodes that center on stereotypical telenovela plotlines such as forbidden love affairs, backstabbing, babies being switched at birth and mysterious illnesses.

Wait, what? Isn't that just playing into stereotypes as opposed to shifting away from them?

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by Steve Hall    Feb-17-11    
Topic: Brands, Video



Nissan Pits Juke Against Hot Model

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In a nod to culture's obsession with the combination of women and fast cars, Nissan is out with a collection of videos that takes a close look at this relationship. Acceleration, agility, aerodynamics and curb appeal are explored with help from stunningly curvaceous, bikini clad Amber and a wise ass spokesperson dude.

Great as this car might be, it'll never have more curab appeal than Amber. We'll take her any day over the Juke. Sorry, Nissan.

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by Steve Hall    Feb-17-11    
Topic: Racy, Video



Personal Space Invader Calls Attention to KLM Business Class

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To illustrate the importance of personal space, KLM hired a personal space invader and set him lose in an airport. The space invader would locate people sitting or standing alone in un-crowded areas and rather than leaving the obligatory few seats or space between him and the traveler, he would go sit or stand right next to them. Strange looks and heebie jeebies ensued.

The stunt was done to promote the airline's new Europe Business Class which, apparently, promises travelers they will have an empty seat beside them. No doubt that feature comes at a steep price.

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by Steve Hall    Feb-11-11    
Topic: Video



Khloe Kardashian Fails Again in T-Mobile Disaster

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Dear Khloe Kardashian,

We're sure you're a wonderful person and all but can you please stop making commercials? They are horrific. And they are destroying what little career you may have. It was bad enough you did that train wreck with Lamar for Unbreakable but this new work you've done or T-Mobile may even be worse.

Yea, yea. We know you can do anything you want because, well, you're a Kardashian. But, please. Save yourself from future embarrassment. It's easy. Just say no. It's not like you need the money or anything. And do you really want to follow in Kim's footsteps?

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by Steve Hall    Feb-10-11    
Topic: Brands, Celebrity, Video







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