This is a conundrum we've heard millions of times before. A client comes to an agency and asks for "breakthrough" creative. Creative goes off and conceptualizes brilliance. It gets presented internally and everyone loves it. But just before it's ready to be presented to the client, someone, usually in account management (let's be honest here), says, "I like it personally, but somebody might be offended. Just tone it down."
And therein lies one of the biggest problems of the ad agency business. Agencies are asked and are in business to create marketing programs that, to use an overused phrase, cut through the clutter more than their competition can cut through the clutter. Sadly, many agencies are more conservative when it comes to risk taking than and health insurance actuarial agent. Which is to say, there is no risk taking at all.
To illustrate the lightweight qualities of the new ASICS Blur33 sneaker, San Diego agency VITRO put together a video documenting the creation of a 72 square foot floating shoe. The agency used colored lightweight balls on strings along with a lot of air power to create the floating shoe.
It's as simple as that, really. Of course, no shoe can actually defy gravity. And this fake one can't either. It's being set aloft by air power. Alas, this is advertising and it's all about making analogies which, of course, makes this ad perfectly fine.
With its racy content and prolific use of curse words, this video, called Deal Maker, from private equity software maker Deal Market may not be on YouTube for long so watch it now. Because it's funny. Really funny. Using the bust-into-a rap-concept, Deal Market presents us with Mr. Deal Maker who decides to skip out on his date in favor of closing a deal at 3AM in the morning. Which is probably a good thing because the date looks like it'd be really boring. The rap is far more amusing.
It's cheesy. Really cheesy but we like it a lot. We're told, "The first of its kind, DealMarket is a one stop shop where buyers, sellers and advisors can get a completely unfiltered view of the global private equity market. Access to investment opportunities cost nothing and sellers/advisors can post deals for the price of a cappuccino a day."
Some racy shit from a private equity company. Aw, shit, we swore. Sorry about that.
Back in March we told you Keira Knightley would be reprising her role for Coco Mademoiselle in a new film from the brand. That film debuted yesterday. It's a very stylized piece which follows Knightley from her bed to a photoshoot.
Of course the whole thing devolves into the stereotypical tease-fest between photographer and model until they're making love to each other without actually touching. As things progress, a door gets locked and even more love making is expected.
That is until the poor photographer is dumped by the model, presumably, in protest of the soundtrack which proclaims, "This is a man's world."
You've seen them. Those videos that obsess over the unboxing of products as if they were the second coming of Jesus holding hands with Justin Bieber. In this video from Cool Gear Reviews, the packaging, not the product inside, is drooled over as hilariously soothing music plays.
If you've ever watched unboxing videos, we guarantee you will laugh at this one and, no doubt, agree with the video's conclusion that unboxing videos, as a category, are "exceedingly useless."
Fashion label Wolf & Harrison is out with some video trickery that asks the viewer to point at specific models in a line up and then count various numbers to and from that position. Of course, it's all mathematical trickery and no matter which person you start pointing at or in which direction you decide to count, you always end up pointing at the hot chick.
The marketing ramifications of this are stunning and we've made a new discovery today. And it will change the way this business creates advertising for years to come. The big discovery? Sex sells. Every single time.
Or something like that.
- In the never ending pantheon of "what will they think of next," graphic Armor and Condomania are releasing a line of condoms, Kiss Kondoms, which will prominently feature Gene Simmons' tongue. We don't know about you but we sure don't want another guy's tongue on our dick.
- Elephant Filmworks recently produced an eight episode teen-centric web series called "The Lines" for Allstate Insurance. The first season of "The Lines" will promote safe driving habits to teens and young adults.
- Remember when everyone thought it was so cool you could order pizza online. Never caught on did it? Well, that hasn't stopped Domino's Pizza which, through eBay Advertising, is touting the fact online orders can now be paid for using PayPal.
- Three Olives Vodka decided to animate for their latest campaign. California-based Hanger One Vodka decided to go country.
- Definitely not as hot as Melissa Molinaro in Old Navy's first music video outing but Tyne Stecklein, a dancer chosen for what would have been Michael Jackson's final tour, isn't so bad, herself.
- And why not? A family has launched a website to get its move from Texas to New York sponsored.
- Hashable has put together a report that will tell you everything you wanted to know about how people used its Twitter-based connection app at SXSW.
So here we go again with another brand caught lying. Or so it would seem. Samsung debuted a new video at CTIA Wireless touting its new 10.1" Galaxy Tab. The video includes "true life stories of Galaxy Tab users." But just how true can these stories be if they are delivered by actors. That's what Technologizer's Harry McCracken discovered when he viewed the video and did a little research about the "real" people in the video who shared their "true life stories."
McCracken discovered two of the supposedly real Galaxy Tab users are actors. In the video, Joan Hess is passed off as being a freelance travel writer. In reality, she's a New York-based actress. CEO Joseph Kolinski is actually New York actor Joseph Kolinski. A third character in the video, Karl Shefelman, plays the role of a filmmaker. In real life, Shefelman is, indeed, a filmmaker who - surprise, surprise - has done work for Samsung.
Pretty soon, New York's hottest sports fan is going to run out of teams to support with her bootylicious antics. Tehmeena Afzal, who has already lent her giants to the New York Giants and inflated passion for the New York Knicks, can currently be seen in an ode to the New York Mets that gives us a peek at what baseball might look like if it had a Lingerie Bowl.
And you just might not look at a bat the same way after viewing this video.
- Here's the second episode of Denny's Always Open from Gotham and DumbDumb. This one stars Sarah Silverman.
- New $7 million campaign says there's much more to do in Vegas than just gamble.
- Zoe Deschanel looks nothing like herself in a new Rimmel London campaign.
- H&M censors Gisele Bundchen for Middle East ad campaign.