Internet Week Seeks Panel Ideas With Buzzword Bingo

intrnet_week_blagg_buzzwords.jpg

In an effort that both pokes fun at and solicits panel ideas for Internet Week, a video featuring Alex Blagg from A Bajillion Hits and Best Week Ever encourages people to let their mind fill with meaningless buzzwords in hopes some combinations result in workable panel topics for the upcoming conference.

The video is part of this week's kickoff of Make The Stage, an online campaign that allows any individual, company or organization to submit and vote on panel ideas for the main stage at Internet Week New York 2011. Two entrants in six categories will be awarded a one hour slot on the stage, one chosen by the public and the other by a team of experts, which include Blagg, Suroosh Alvi (Vice), Jared Hecht (GroupMe), Soraya Darabi (Foodspotting), Ashley Granata (Fashism), David-Michel Davies (The Webby Awards), Scott Belsky (Behance) among others.

Some of the top panel titles Blagg's exercise comes up with are The Future of DIY Bieber, The Social Media Curation Innovation Revolution and Next Lev Viral Deals 3.0.

more »

by Steve Hall    Mar-17-11    
Topic: Industry Events, Video



Hitler Angered Over Changes at SXSW

hitler_sxsw.jpg

In a brilliant, Urgent Genius-created parody about how things have changed over the years at SXSW, we have Hitler, in a scene from some movie we've seen but can't quite place, lamenting the changes SXSW has seen over the years.

Everyone gets trashed in the spoof. Pete Cashmore, Mashable, Foursquare, the iPhone, the TRON Lounge, the Samsung Blogger Lounge, Chevrolet's Tweet House, the Pepsi Max Playground, the iPad2 pop up store, the Sobe Lizard Lounge.

If you were there, you can see the humor in all of this. If you weren't then just witness the changes you've seen in the conferences you have attended over the years. They get bigger, more corporate and brand presence proliferates. But SXSW has the seen the biggest changes in the shortest amount of time. Which is what makes this video so funny.

more »

by Steve Hall    Mar-17-11    
Topic: Industry Events, Spoofs, Video



Lyrically Linguistic Leprechaun Pimps Shamrock Shuffle Scratch

shamrock_shuffle_lucky_liam.jpg

Denver agency Cactus is out with new work for the Colorado Lottery. The agency was charged with developing a "fun and memorable" method of promoting the lottery's new St. Patrick's Day themed Shamrock Shuffle scratch ticket.

The agency's solution? Lyrically linguistic Lucky Liam the leprechaun. Liam raps about his bangin' life and how lucky he is which, of course, is to convince the rest of us we can be lucky too. If only we drop a little coin to buy a Shamrock Shuffle scratch ticket.

more »

by Steve Hall    Mar- 9-11    
Topic: Video



Keenan Cahill Lends Lip-Syncing Talent to Juicy Fruit

keenan_cahill_juicy_fruit.jpg

It seems YouTube lip-syncing kid Keenan Cahill has been busy lately. We just saw in in Jennifer Anniston's SmartWater video and now here he is in some new work from Evolution Bureau for Juicy Fruit. Cahill has been teamed with the brand's Serenading Unicorn for some video foolery courtesy of a lip-synced rendition of Devo's Whip It.

Two more videos are scheduled to follow on March 22 and April 5. So stay tuned for more whackery. Visitors to the Serenading Unicorn site can also choose from a selection of Wallpost Serenaded to junk of their friend's Walls.

more »

by Steve Hall    Mar- 9-11    
Topic: Campaigns, Video



Jennifer Aniston Tells Us How to 'Go Viral'

jennifer_anniston_dirty_dancing_babies.jpg

Hahahaha! Dirty Dancing Babies! Classic. Yea, that and a kick to the nuts, a rainbow, lip syncing, puppies and, yes...a sex tape!

Yes. The viral video has come full circle and gone mainstream. In a new video from SmartWater, Jennifer Aniston tells us all about SmartWater...and how to make a viral because, well that's how we have to sell things these days. We can't just do the obvious thing like, oh, just tell people about the product and why it might be good for them.

Nope. We need entertainment. babies. Stupid pet tricks. Ans sex tapes!

more »

by Steve Hall    Mar- 8-11    
Topic: Celebrity, Video, Viral



Chicken of the Sea Mermaid Given Life Through Animation

chicken_of_the_sea_mermaid.jpg

With a series on online videos and radio commercials, Chicken of the Sea is giving life to its iconic mermaid. In the videos, we see the mermaid sitting on a rock conversing with different characters and sharing the reasons why Chicken of the Sea is so great.

One video features a boy who, as children often do, continuously asks "whay" after every answer the mermaid gives until she distracts him with, well, yet another entity that isn't as real as some would have us believe.

more »

by Steve Hall    Mar- 7-11    
Topic: Brands, Social, Video



Denny's Gets Comedic With Celebrity-Fueled Video Series

dennys_always_open.jpg

New work from Gotham, Jason Bateman's production studio DumbDumb and Ben Silverman's studio Electus for Denny's brings us Always Open, an online celebrity talk show of sorts. Hosted by comedy actor David Koechner, the series debuted today and has Bateman and Koechner exchanging some witty banter at a local Denny's.

Future episodes will feature Will Arnett, Sarah Silverman, Amy Poehler, Will Forte and - oh yes - Kristen Bell. The content of each three minute video will center around questions asked by Koechner of the various celebrities with the resulting videos distributed on College Humor, Denny's website, Bateman's DumbDumb, YouTube, Facebook and other platforms.

more »

by Steve Hall    Mar- 7-11    
Topic: Brands, Celebrity, Online, Video



Sophia Vergara Pimps Fitness, Bennett's Seeks Biker Babes

sofia-vergara-bally-fitness.jpg

- You just saw her in that controversial ad for Diet Pepsi's new skinny can. Now you can see Sophia Vergara in all her delicious glory in an old ad for Bally Fitness.

- Bennetts insurance company is seeking a collection of new Bennetts Babes with a new video featuring Jennifer Metcalfe.

- Here's the story behind the fake shaving helmut stunt that was developed to promote a real shaving device specifically designed for the head.

- Boston University Adlab students talk about their work for Zipcar and Converse.

- F5, a two day creative conference held April 15-16 at the Roseland Ballroom in New York will explore the intersection of art, design and entertainment.

more »

by Steve Hall    Feb-17-11    
Topic: Celebrity, Commercials, Industry Events, Racy, Video, Viral



Mexican Stereotypes Eschewed With...Mexican Stereotypes

el_monterey.jpg

In an effort to distance itself from Mexican food marketing stereotypes, Sterling-Rice Group has created a digital and television campaign for Ruiz Foods that pokes fun at the very stereotypical Mexican telenovela. Called, El Monterey, the effort includes a full on cast in multiple episodes that center on stereotypical telenovela plotlines such as forbidden love affairs, backstabbing, babies being switched at birth and mysterious illnesses.

Wait, what? Isn't that just playing into stereotypes as opposed to shifting away from them?

more »

by Steve Hall    Feb-17-11    
Topic: Brands, Video



Nissan Pits Juke Against Hot Model

juke_vs_amber.jpg

In a nod to culture's obsession with the combination of women and fast cars, Nissan is out with a collection of videos that takes a close look at this relationship. Acceleration, agility, aerodynamics and curb appeal are explored with help from stunningly curvaceous, bikini clad Amber and a wise ass spokesperson dude.

Great as this car might be, it'll never have more curab appeal than Amber. We'll take her any day over the Juke. Sorry, Nissan.

more »

by Steve Hall    Feb-17-11    
Topic: Racy, Video








Stanton Optical


Featured FREE Resource: