Fashion label Wolf & Harrison is out with some video trickery that asks the viewer to point at specific models in a line up and then count various numbers to and from that position. Of course, it's all mathematical trickery and no matter which person you start pointing at or in which direction you decide to count, you always end up pointing at the hot chick.
The marketing ramifications of this are stunning and we've made a new discovery today. And it will change the way this business creates advertising for years to come. The big discovery? Sex sells. Every single time.
Or something like that.
- In the never ending pantheon of "what will they think of next," graphic Armor and Condomania are releasing a line of condoms, Kiss Kondoms, which will prominently feature Gene Simmons' tongue. We don't know about you but we sure don't want another guy's tongue on our dick.
- Elephant Filmworks recently produced an eight episode teen-centric web series called "The Lines" for Allstate Insurance. The first season of "The Lines" will promote safe driving habits to teens and young adults.
- Remember when everyone thought it was so cool you could order pizza online. Never caught on did it? Well, that hasn't stopped Domino's Pizza which, through eBay Advertising, is touting the fact online orders can now be paid for using PayPal.
- Three Olives Vodka decided to animate for their latest campaign. California-based Hanger One Vodka decided to go country.
- Definitely not as hot as Melissa Molinaro in Old Navy's first music video outing but Tyne Stecklein, a dancer chosen for what would have been Michael Jackson's final tour, isn't so bad, herself.
- And why not? A family has launched a website to get its move from Texas to New York sponsored.
- Hashable has put together a report that will tell you everything you wanted to know about how people used its Twitter-based connection app at SXSW.
So here we go again with another brand caught lying. Or so it would seem. Samsung debuted a new video at CTIA Wireless touting its new 10.1" Galaxy Tab. The video includes "true life stories of Galaxy Tab users." But just how true can these stories be if they are delivered by actors. That's what Technologizer's Harry McCracken discovered when he viewed the video and did a little research about the "real" people in the video who shared their "true life stories."
McCracken discovered two of the supposedly real Galaxy Tab users are actors. In the video, Joan Hess is passed off as being a freelance travel writer. In reality, she's a New York-based actress. CEO Joseph Kolinski is actually New York actor Joseph Kolinski. A third character in the video, Karl Shefelman, plays the role of a filmmaker. In real life, Shefelman is, indeed, a filmmaker who - surprise, surprise - has done work for Samsung.
Pretty soon, New York's hottest sports fan is going to run out of teams to support with her bootylicious antics. Tehmeena Afzal, who has already lent her giants to the New York Giants and inflated passion for the New York Knicks, can currently be seen in an ode to the New York Mets that gives us a peek at what baseball might look like if it had a Lingerie Bowl.
And you just might not look at a bat the same way after viewing this video.
- Here's the second episode of Denny's Always Open from Gotham and DumbDumb. This one stars Sarah Silverman.
- New $7 million campaign says there's much more to do in Vegas than just gamble.
- Zoe Deschanel looks nothing like herself in a new Rimmel London campaign.
- H&M censors Gisele Bundchen for Middle East ad campaign.
The spin cycle of sadness. All we are saying is give socks a chance. I'm the Johnny Appleseed of missing socks. They're like sweaters on your feet. Kumbaya, my socks. If we're not careful, there's going to be a sockpocalypse.
As a follow up to its clever debut video, LBi has launched its second Sock Loss video for GE. The new PSA is for L.O.S.S. (Laundered and Orphaned Sock Society), continue to explore the mystery behind loss socks and why there always seems to be one missing.
Chevy has its Angels and Ford has...well...Ford has Doug. Doug is a puppet. And a puppet with an attitude and an attraction to blond reporters and, well, any female of any kind. He's also a wise ass who carefully walks the line between making the brand message interesting and turning the entire thing into a comedy routine. He's witty and stupid all at the same time. And it kind of works. And in any event, it's far more interesting that a typical :30 or :60. Far, far more interesting.
Doug's best lines include, "may I smell your fingers?" and "are you all business or it is just that suit?"
Directed by Paul Feig and written by a host of comedy writers, the collection of videos touts the Ford Focus and its many features. The unveiling of Doug as the new spokesperson for Ford was preceded by several unbranded videos in which the puppet stops a convenience store robbery, saves a choking victim and performs CPR.
We like this advertainment. We actually watched all of it. Of course, that's out job but that's besides the point. We actually liked it and found it entertaining. Which is a very, very good thing.
With a new ten minute film directed by and starring Jenny McCarthy, Royal Caribbean Cruise Lines is aiming to get a seat at the "fun" table right there with Carnival. Of course, drawing that comparison is likely to anger both brands but when you get right down to it, all cruise ships are fun. Or at least they're supposed to be.
The film, which pimps the cruise line's newest ship, the very elaborate looking Allure of the Seas, has one couple working very very hard to get another together. Predictably, as with all relationship wars, everything turns high school complete with jealousy-inducing photos and all manner of pettiness.
But, since this is one gigantic ad, it, like all ads, ends well and everyone lives happily every after. As is always the case in ad world.
The Booth at the End is a 62 episode web series that tests the moral fiber and fortitude of its characters. Xander Berkley stars is the main character and sits at the booth at the end of a diner. People come to him with things they want: a parent with a sick child, a woman who wants to be prettier, a nun who wants to hear God again.
For a price, Berkley can make these desires come true. In exchange for what they want, these individuals must sacrifice their morals and perform tasks they otherwise wouldn't. They may be asked to set off a bomb, rob a bank or kill a child. They then must return to the man and describe every step in detail. As the characters' tasks begin to overlap, complications ensue. But the man never forces anyone to do anything.
Promoting the series is an online game called Can You Kill which requires the player to shoot a person and then explain why they shot the person when they did. Once the mission is complete, the reason can be tweeted or shared on facebook.
This one may not be up for long. A new ad for 2K Sports' game Top Spin 4 features Serena Williams - billed as the world's sexiest tennis player - and Rileah Vanderbilt - billed as the world's sexiest tennis gamer served up as a delicious meal of lingerie-clad slow motion boobs, in-your-face butt and orgasmic moans.
Though the ad did emanate from 2K Sports, the brand is distancing itself from the work telling Joystiq, "As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorized."