Sony Sponsors Avril Levigne's Lingerie-Fueled Transformation to Adulthood

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Just like Debbie Gibson. Just like Britney Spears. Just like Christina Aguilera. Just like just like Miley Cyrus. And just like every other starlet who, at one point or another, decides she needs to "grow up," "become and adult," "shed her childhood" and show the world that she's no longer a little girl but a sexed-up super hottie who's ready to take on the world.

With her new single, What the Hell, Avril Levigne is now part of the "I'm not a child anymore" club. Of course, Levigne never really was of the child star ilk what with her so-called punk approach to music and decided avoidance of Disney.

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by Steve Hall    Jan-25-11    
Topic: Brands, Celebrity, Video



Ray-Ban Endorses Idiotic Behavior on Subway

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As Copyranter properly surmises, only total douchebags wear sunglasses on the subway. Which pretty much sums up this latest Ray-Ban entry from Cutwater who, you may remember, has done all kinds of crazy videos for the brand.

This one has a guy doing the equivalent of walking backwards on an escalator except on a subway. Real? Fake? We really don't care anymore.

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by Steve Hall    Jan-19-11    
Topic: Video



Intel Core i5 Solves All Your Bourne Identity Desktop Problems

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Does your desktop every get so full of windows, your computer slows to a crawl? Adding the the problem is the fact you need all these windows to get your work done. You don't want to waste time opening and closing programs when, if you had a computer powerful enough, you wouldn't have to.

Which is the point of this new video created by Venables Bell & Partners for Intel called The Chase. Directed by Smith & Foulkes and shot in Prague by Bourne Identity cinematographer Oliver Wood, the film features female action hero who escapes her pursuers by jumping through a collection of programs on a computer desktop.

We like the work. It tells a story. And a story that's directly related to the product being sold: a processor that can make your desktop fast enough to do all the work you have to do using all the programs you need to have open.

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by Steve Hall    Jan- 6-11    
Topic: Video



Imagineer Steals LEGO Bricks From Kids to Fulfill Imagination

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LEGO is out with a video called The Brick Thief which, as the title indicates, is about the thief who steals LEGO bricks from unsuspecting children through magical doorways. As the thief's imagination conjurs LEGO creations, he "borrows" the bricks needed to bring his machinations to fruition.

While the message of stealing from a child to fulfill one's imagination is questionable, the overall tone of the video is quite pleasant and does a nice job sharing one of the best features of LEGO: the use of one's imagination to create one masterpiece of the mind after another.

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by Steve Hall    Jan- 4-11    
Topic: Brands, Creative Commentary, Video



Maria Sharapova Tapped For Google Demo Slam

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Who wouldn't jump at the chance to hang with Maria Sharapova? Certainly not Jonny Watson and Dan Harrison from Dare who were offered 90 minutes of the Russian tennis babe's time to come up with a video to promote Google's Search by Voice technology. The resulting video became part of Google's Demo Slam which allows the public to vote for their favorite Google product demo.

Sharapova, being the famous beauty she is, and the pair's Whack A Guy With A Tennis Ball approach has garnered the video 156,000 views and the number four slot in the Demo Slam competition.

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by Steve Hall    Dec-23-10    
Topic: Celebrity, Tools, Video



Taylor Momsen Frolics in Lingerie For John Galliano Fragrance

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How the super cute Little Jenny became the rebellious, sexed-up Taylor Momsen is a mystery we may never solve but John Galliano is happy that's the direction in which things are headed. He's tapped the 17 year old Gossip Girl to appear in a new ad campaign for his Parlez moi d'amour fragrance.

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by Steve Hall    Dec-23-10    
Topic: Brands, Celebrity, Racy, Video



Snoop Dogg Delivers 'A Christmas Story'

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Sitting beside a fire with the Pepsi delivery guy, Snoop Dogg shares with us his version of A Christmas story. It's an interesting story, indeed. The dude gets around. He just did a promotion with Ford for the brand's 2011 Explorer.

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by Steve Hall    Dec-21-10    
Topic: Celebrity, Video



Male Copywriter Celebrates Christmas All Year Long

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You've got to hand it to Lawson Clarke. The dude has absolutely no fear of putting himself out for ridicule. Who the hell is Lawson Clarke? He's the dude who, last year, paid homage to the famed Burt Reynolds spread as part of his job search. If you thought that was creepy enough, wait until you see him in this Funny or Die video in which he celebrates Christmas every day for an entire year. The ending is not pretty.

We've also got to hand it to his wife who co-stars in the film. Any woman who can allow herself to be associated with a man like Lawson is an amazing woman in our book!

Happy holidays, Clarkes.

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by Steve Hall    Dec-14-10    
Topic: Strange, Video



Two Examples of Gifts That Save Lives

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Like cats? Hate war? Then you'll love this quirky new work from john st. for War Child Gifts, an organization that allows people to purchase gifts for children of war-torn families. It's not the most direct sell approach we've seen but it is one of the oddest. And we like odd. Because odd is different. Odd is good. And saying the word odd over and over and over again makes a paragraph long enough to wrap around the image that accompanies this story because, well, there isn't much else to say about this campiagn other than, well, it's odd. And we like odd. And...OK...we'll stop now.

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by Steve Hall    Dec-14-10    
Topic: Strange, Video



Marion Cotillard Helps Crippled Ian McKellen Walk

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In what some would consider to be cinematic excellence, director John Cameron Mitchell orchestrates an eight minute film for Christian Dior's Lady Dior during which Marion Cotillard offers inspiration to a crippled Ian McKellen and an artistically stifled painter, Russell Tovey. It's quite touching actually.

The film, called Lady Grey London, has Cotillard performing in front of a spellbound audience and driving men mad with desire. She invites one of her onlookers, a wheelchair-bound Ian McKellen to her dressing room where she works magic on his legs. She then visits the painter and imbues him with intense creativity. Both McKellen and the painter reap the benefits of Cotillard's touch.

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by Steve Hall    Dec- 9-10    
Topic: Best, Brands, Celebrity, Video








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