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If you are squeamish or faint of heart, you may want to reconsider viewing this nine minute video, Born Free, from M.I.A. (Mathangi "Maya" Arulpragasam). If you can get past the extreme violence in this video and grasp the metaphor presented, then, by all means, give it a watch.
The artist has put forth a thoughtful examination of the discriminatory violence that occurs around the world. For the metaphor, M.I.A. uses redheads or "gingers" as they are referred to in Britain, to illustrate her point. Gingers, those with pale skin, freckles and red hair, are considered by some to be inferior. The group is used as an example of persecuted groups around the world.
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How one can determine the number of abandoned dogs in a given nation is beyond us. But, that's besides the point. UK-based Hyper Happen wants us to know there are 108,000 abandoned dogs in the UK.
To do that, they've created Charlie's Story, a multi-part story of an abandoned dog sponsored by Pedigree Adoption Drive. Apparently the outcome of each video can be changed after 25,000 views. Way to get the view count up guys.
Also, Pedigree will donate £1 for every view. So go watch, people! And watch a lot!
Ever been on a field trip? Of course you have. Ever met an alien on a field trip? Probably not. Well, the kids in this three minute Lunchables video have the pleasure of meeting a pair. That is until the whole thing is unveiled to them as being part of a Lunchables commercial which touts the giveaway of 50 field trips.
Chicago agency The Escape Pod created the work which, if you ask us, is 2:30 longer than it needs to be. It's like watching paint dry..
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So you're Cadbury. Among other things you make ice cream. But wait. Maybe people don't know you make ice cream. So what do you do? You give everyone an ice cream cone and ask them to eat it while riding a roller coaster. Yes. Things get messy. Very messy.
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Here's a video summarizing the work Karsh/Hagan did for the launch of the American Crew Trichology Hair Recovery system. The agency and the brand wanted to avoid associating itself with all the other hair recovery crap on the market and be as honest as it possibly could about hair loss.
The campaign included, in addition to advertising, 100 videos featured doctors, nutritionists, personal trainers, single women and professional stylists who answered the 100 most asked (according to Google) questions about hair loss. The videos were housed on a destination site as well as on the usual video sharing sites such as YouTube and Vimeo as well as blogs and forums.
We're told the campaign reached 15 million men and site traffic to the American Crew site doubled. Watch the video here. Check out the site here and the YouTube channel here.
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For a graduating college student the impending job search is a daunting. It's a painful process laden with ridiculous requirements. Twenty-two year old Russian student Stepan Mitaki knows this and will be documenting his attempt at landing a job in advertising with a reality show.
On a regular basis, Mitaki will share videos, blog posts and tweets with the world. You can check out his video introduction here, his blog here and his tweets here.
Adify Media, an advertising network that places ads on niche sites, wants us to know just how niche some people can be. With two new videos that introduce us to Cheryl, a fan of "accidental toast portraiture, and Wally, a three-time world champion cat shaver, Adify Media wants online ad buyers to know they hold the keys to the World Wide Weirdo Web.
Which is a very good thing because God knows the web is chock full of lunatics with freakishly strange behaviors in search of products to support those freakishly strange behaviors.
Taking the breasts as bowling balls metaphor to, well, the bowling alley, Jonathan Leder, who earlier showed us the orgasmic effects of playing squash, now shares with us the tantalizing excitement of bowling. Model Lauren Young, whose more than ample breasts are barely contained in a French cut bra, prances up and down the alley as Leder's lens follows the every gyration of her mountainous flesh within.
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- Blind football. Paddy Power. Cat. Funny.
- McCann Erikson has launched a $100 million campaign for Holiday Inn.
- Who knew a brick had so many uses. And could save you so much money? Brandon Baunach's entry into Ogilvy's YouTube competition.
- With the rise of online banking, many people haven't been inside a bank in a while. To remind people they still exist, efirstbank has brought the lobby to the people. TDA Advertising & Design did the work.
- Watch this. You'll never want to eat a hamburger or cheeseburger again. Well, at least every day like some kids do in school.
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Elle McPherson did it to sell her lingerie. Now Marissa Lingerie is doing it. Doing what, you ask? Holes. Yes, holes. No, not holes in their underwear...though given the see-through nature of most lingerie, holes do play a role in lingerie. Rather we're talking about a different kind of hole here.
While McPherson offered up a keyhole to pseudo masturbation, Marissa created a...construction hole. Yes. A hole through which passersby can peer and watch lingerie-clad construction workers do their thing. And many a passerby took the time to gander at the hotness within.
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