Not anywhere near as successful as Old Spice's customized video campaign, Axciom is out with a video campaign for Dell featuring a Dr. Ashley, P.D.A. (hahaha) who asks viewers to tweet him on Twitter at @AskDrAshley to, well, thumb wrestle him.
It's all to promote Dell's Streak. And it's lame. Very, very lame. But that's just our opinion, of course. You may feel otherwise. Not everyone aspires to be The Man You Wish Your Man Could Smell Like. No. Some people aspire to become an argyle sock-wearing geek with bad hair. To each their own.
Pity the poor musical instrument. It gets the short end of the stick in advertising. Honda put some instruments out of business when it hired humans to imitate the sound of its vehicles. Now, Grolsch has hired...um...bottles to create orchestral sounds of the season. What's a poor musical instrument to do in the face of all this prejudicial treatment?
Miss us? Yea, it's been quiet here for a few days. But it was for good reason., We were at a conference called SocialFresh and it was held on a cruise ship with seriously limited internet access. More on that later. For now, let's talk about Woody Goomsba and Leavenworth Washington. Never heard of it? Well, you will have after you've viewed this video promoting the Bavarian-themed destination.
Unlike your average tourism video which barfs up transitional imagery of a destination's supposed beauty, Leavenworth takes a different approach. it's not a new approach but it works. The strategy? Hot women dressed in sexed-up Dirndle wear who hang with crackin' nutcracker Woody Goomsba and gyrate to the sounds of some beat heavy hip hop rap.
Remember music glass in elementary school? You had to learn the fundamentals of musical notes. From A to G. Octaves. And all that good stuff. Remember when you first laid eyes on a bra and realized they were sized using letters of the alphabet akin to musical notes being assigned to letters of the alphabet? Remember how you never made a correlation between the naming of musical notes and the cup size of a bra?
Yea, because no one had ever made that correlation before. But now - and it was only a matter of time - a brand has made that very correlation. That brand is La Senze and the correlation comes in the form of The Cup Size Choir.
A new video from La Senza rings in the holiday season with women ranging in cup size from A to G who, while dressed in lingerie, sing a holiday tune as they gyrate on beds. There's even an interactive version where you can click each girl to have her sing her note for you.
Remember the Salahi's? Michaele and Tareq? They were the famed gate crasher couple who managed to sneak into a White House party in the November 2009. Perhaps wanting to clean up their act or wash the filth of Real Housewives of D.C. off their skin, the couple agreed to appear in a video promoting the holiday party of Herndon, VA-based White + Partners.
In the promotion, Michaele and Tareq riff about the fact no one actually carries around an actual printed invitation when they go to a party and make it clear we won't need one either if we want to attend the White + partners holiday party.
180LA is out with new work for Sony's new Bloggie Touch. Launching this week, the campaign is going after 18-25 year olds. The campaign will include a contest and Facebook application, with webcam upload and video editor built in, that lets consumers create their own "You had to be there" video.
Running until January 10, participants will have a chance to win Sony Bloggie Touch cameras with the Grand Prize Winner getting a VIP package for two to SXSW Music in March 2011.
Here's the latest in Mullen's Ground Rules campaign for JetBlue. Witness what happens when the bartender turns off the New York Jets game at an East Village bar. Not exactly the best thing to do. And...if you wouldn't take it on the ground, don't take it in the air.
No matter how close you are to someone, you don't want to pick up a towel and wipe your face with the same part of the towel with which another has wiped their ass. That's the premise behind True Clean towel and this highlighting the disgusting alternative.
The :90 video is :60 longer than the :30 it should be but it's humorous enough. And pretty disgusting if you think about it the next time you pick up a bathroom towel. Even more disgusting is the fact the shower curtain in this video is the exact same one we have in our bathroom.
Gross. Don't get us started on shower curtains. Particularly hotel shower curtains!
When it comes to having sex, it's all about making the right choices. So, what better way to encourage young, horny 16-24 year olds to make the right choices than by giving them the chance to experience the outcome of their choices.
Using the choose your own adventure approach, UK-based NHS Bristol and NHS Choices is out with a Omni Productions-created YouTube video campaign that follows the night time adventures of several young kids making there way through the night. Along the way, they are given various choices. Buy a condom. Don't buy a condom. have sex without a condom. Have sex with a condom.
While not displaying full nudity, the video campaign doesn't shy away from showing the heat of the sexual moment...and the consequences of making the wrong choice.
OK, Perhaps that headline is a bit misleading. Toronto-based Hive is out with new work for Rethink Breast Cancer's Breast Fest Film Festival, the first film festival to celebrate breast cancer.
Hive is promoting the festival with wild postings, cinema ads and a four minute musical. It's actually quite inspiring work.