VideoEgg Acquires Six Apart to Form Say Media

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Video ad network VideoEgg, tomorrow, will announce it has acquired blogging platform Six Apart. The new entity will be known as Say Media and will combine "VideoEgg's engagement technologies with Six Apart's social publishing platform to power advertising campaigns that are more conversational and interactive."

Say Media claims it will have reach to a global audience of 345 million. A platitude filled video on the site (currently password-protected) explains the offering which, in a nutshell, delivers the scale advertisers need from the individual voices of independent publishers.

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by Steve Hall    Sep-21-10    
Topic: Brands, Social, Video, Weblogs



Hot School Teacher Pimps Cologne For Playboy

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There's a few ways to sell a fragrance. Hire Britney Spears. Hire Beyonce. Hire Sean Combs. Overpay Nicole Kidman. Or, if you're Playboy, grab a Playmate, dress her like a school teacher and have her lecture about how to choose a fragrance while sitting on a desk.

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by Steve Hall    Sep-21-10    
Topic: Racy, Video



Art Director's Club Launches Video Series

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The Art Director's Club has launched "The Creative Process Illustrated - on YouTube", a new series of with leading creatives. The first group of interviewees for this ongoing film project are:

- Kevin Roddy, CCO, BBH New York
- Benjamin Palmer, co-founder/CEO, The Barbarian Group
- Wieden+Kennedy's Eric Kallman and Craig Allen (the team behind the Old Spice campaign)
- Terrence Kelleman, president/designer, Dynomighty Design

The interviews were done by University of Oregon School of Journalism and Communications professor Deborah Morrison and Southern Methodist University-Temerlin Advertising Institute professor Glenn Griffin. The pair co-author a new book The Creative Process - Illustrated.

These and other creatives will speak at the series premiere at an Advertising Week event on Tuesday, September 28, 7:00-9:00 pm (free drinks, snacks) at the ADC Gallery. The interview series will later be posted on the ADC-YouTube Show & Tell brand channel ) with new interviews added quarterly.

by Steve Hall    Sep-20-10    
Topic: Industry Events, Video



Guy Gets Busy in Amsterdam With 1,000 Euros

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Big Shots, which defines itself as a "collective of young creatives that specializes in making video content for web, tv and cinema" just release some work they did for the city of Amsterdam. Entitled How to Spend 1,000 Euros in Amsterdamn, the video follows the day in the life of one random guy from a first person perspective. The get definitely gets busy.

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by Steve Hall    Sep-15-10    
Topic: Video



Microsoft Seeks Budding Filmmakers For Film Festival

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A new campaign is being seeded for Microsoft 7. The campaign takes the form of a video competition (on a site which currently doesn't seem to work...at least with Firefox...which might be why) which seeks seven second videos from filmmakers who could end up having their submissions shown at this year's 54th BFI London Film Festival. Video's should reflect the budding filmmaker's favorite film or genre.

Here's the first promotional clip which will soon be followed by four others.

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by Steve Hall    Sep-15-10    
Topic: Promotions, Social, Video



'Lemonade: Detroit' Trailer Released

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Erik Proulx, creator of Lemonade: The Movie, in which I had the great honor and pleasure to appear, has released the trailer for Lemonade: Detroit, a documentary that looks deep inside Detroit and what a few individuals are doing to transform that city from an industrial wasteland into an idea-fueled metropolis full of vibrancy and life.

Ford social media guy Scott Monty figures prominently in the film. Along with Scott, others tell their stories about how they lifted themselves up, headed in a new direction and enriched the city with their new endeavors.

Check out the trailer below and the movie's website. I have no doubt the finished product will be amazing.

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by Steve Hall    Sep-13-10    
Topic: Social, Video



2 Girls 1 Cup Makes Appearance in Domino's Ad

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A just launched Dominoes campaign, For Real, includes clips from such famed videos including Chris Crocker's Leave Britney Alone, the elephant on the trampoline, car skating, the puking Swedish hostess and, yes, 2 Girls 1 Cup. (Don't worry. Not the gross part)

Not all of these videos are "official" of course as some are not on the Domino's YouTube channel nor anything the brand would approve. We suspect some YouTubers are just having a bit of fun with the campaign inserting whatever they choose into the commercials doughnut hole.

by Steve Hall    Sep-10-10    
Topic: Consumer Created, Video



YouTuber Says Shards O' Glass Popsicles Look Yummy

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So remember that Shards O' Glass Truth commercial that came out back in June? It's the one where a company makes freeze pops with shards of glass in them and says they're for adults only. Well according to kat62296 on YouTube the approach may have backfired a bit.

In a video, she takes a look at the commercial and comes to the conclusion that, with a little adjustment, those freeze pops could be really tasty. Hmm. Not exactly the message Truth was going for.

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by Steve Hall    Sep-10-10    
Topic: Brands, Campaigns, Video



Little Girl Spawns Dance Craze For Samsung

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It's not a Matt Harding but, in this day and age of all things video, we guess it's a passable means of promoting a product. So just watch as this little girl in a dance studio does a little dance that turns out to be not so little and not so confined to the dance studio.

What's it promoting? Samsung's Galaxy phone. The Viral Factory created and is seeding the work

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by Steve Hall    Sep- 9-10    
Topic: Video



Philips Humors, Boobs Augmented, Interactive Gets Intimate

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- Philips has released a romantic comedy called Nigel & Victoria. The first three episodes are on YouTube.

- Ladies with iPhones, want bigger boobs? Check out the iAugment app from Dr. Kinsley. Upload your photo and then choose your implant size to see what you'll look like.

- The Lingerie Football League is coming to MTV2.

- Intimate Interactive is now following us on Twitter. Intimate Interactive? Seriously? Is that like an interactive agency for lingerie clients?

- Well here's an interesting way to sell cars.

by Steve Hall    Sep- 7-10    
Topic: Agencies, Brands, Mobile/Wireless, Racy, Strange, Tools, Video








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