Call it lowest common denominator marketing. Call it the decline of civilization. Or...call it magnificently mouthwatering marketing. Bikes and boobs. The two are seemingly made for each other and Bennetts is keenly aware of this.
To celebrate the motorcycle insurance brand's 80th birthday, the Bennetts Babes, including the stunningly stacked Lucy Pinder, get wet and soapy and frolick while over-serious photographers capture their every wiggle and jiggle.
To promote Jonathon Kellerman's new book, Deception, which features Dr. Alex Delaware as a forensic psychologist for the LAPD who is investigating the murder of Windsor Prep Academy teacher Elise Freeman, a video of "Elise Freeman" has been seeded on YouTube.
In the video, the woman outlines the abuse she has been receiving at the school and offers the video up as a clue to who her murderer might be.
Accompanying the video is a website with background on the case and clues to solve it. In addition, there's a "criminal empathy test" to determine which type of criminal one might most identify. Why? We have no idea.
OK so why is it when we view this over-serious woman on a bicycle prattling on and on about how great Canada is, the only thing we want to do is reach out and unzip her sweatshirt? OK, yea,. it's out trademarked perversion. We all know that but this sounds like a State of the Union speech.
The woman asks us not to focus on current definitions of Canada but to look forward to things that haven't yet been done that will, one assumes, create a new definition of Canada. Oh, and by the way, the Globe and Mail will be there to help. Well, as long as they can get us to not focus on the death of the newspaper but on some news entity not yet invented.
Well, perhaps it just got invented today., Because today, October 1, is the day the Globe and Mail unveils a new look and direction.
For Dr. Martens 50th Anniversary, Michael Davis of MC5 & D.O.A. cover Cold War Kids' Something Is Not Right With Me. The music video is directed by Klaus Thymann. It's like some sort of weird combination of Burning Man and the post-apocalyptic world of Max Max.
We didn't say wiggers but Illegal Advertising did when they described this promotional video for the Dutch touring club's new carpooling platform. And, yup, the video is exactly what you expect: white guys rapping.
- Samsung memory cards are strong. Very very strong. Shock proof. Water proof. Magnet proof. And idiot proof.
- Texting and Driving Don't MiRobin Landa, Professor at Robert Busch School of Design and her publisher John Wiley & Sons are asking students throughout the country to create a 30 second video or ad to dissuade people from texting while driving.
- Here's a commercial for Anna Sui cosmetics. There's nothing all that special about it but there's nothing all that wrong with it either.
- A silent auction and cash bar will be held this Wednesday evening, September 29, at Highbar in New York City to benefit Samantha Tuttlebee, an independent sales rep and former staff rep at 89 Editorial and BlueRock who is in dire need of a heart transplant.
- Two new commercials (one, two) for Windows 7 Phone. Yawn.
Re-imagining the Star Wars Kid, BMW's Tablecloth Trick, Charlie Bit My Finger, the Diet Coke Mentos Experiment and our favorite, Where the Hell is Matt, Stemilt Growers' Clem and Milty have some fun re-enacting classic viral video clips.
Of the campaign, Stemilt Marketing director Roger Pepprl said, "Clem and Milty are fun characters that have a tough time successfully recreating these videos, many of which have become sensations on YouTube. We teamed up with Howell at the Moon to create these videos in hopes of entertaining people online, as well as educating them that Washington produces the best apples in the world."
See the videos here. They're kinda funny. And they bring back warm memories of video's early days...when a viral really was a viral.
Video blogger Jill Hanner is in a few commercials for Tri-State area Dana Ford car dealer. In one, looking all 1-900 dial-a-date sultry-like, she seductively coos, "Wanna save even more? Text the word 'fusion' to me, Jill at 50123. I'm waiting for your text."
Of course some creep called the car dealer asking if he could have Jill's phone number so he could call her.
Hanner was an "agent" for Ford's Fiesta Movement campaign which gave Ford Fiestas to 100 social media elite so they could record their every experience with the car during a 6 month period.
Video ad network VideoEgg, tomorrow, will announce it has acquired blogging platform Six Apart. The new entity will be known as Say Media and will combine "VideoEgg's engagement technologies with Six Apart's social publishing platform to power advertising campaigns that are more conversational and interactive."
Say Media claims it will have reach to a global audience of 345 million. A platitude filled video on the site (currently password-protected) explains the offering which, in a nutshell, delivers the scale advertisers need from the individual voices of independent publishers.
There's a few ways to sell a fragrance. Hire Britney Spears. Hire Beyonce. Hire Sean Combs. Overpay Nicole Kidman. Or, if you're Playboy, grab a Playmate, dress her like a school teacher and have her lecture about how to choose a fragrance while sitting on a desk.