We're Just Energy Trapped Inside This Body

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This is one of those ads. Yea, one of those. Equally pretentious and interesting at the same time. But if we had to choose one, we'd have to go with pretentious. Sk8ters. Flames. GenZisms. Dark, moody photography. And...sponsored by Coke.

Directed by Garth Davis, this 3:49 video was created by Publicis Mojo for Coke Europe. There's a whole website too.

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by Steve Hall    Jul-23-10    
Topic: Brands, Video



The Unbelievable Hotness of Justene Jaro Sells Nike Air Max 90's

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OK. We are WIDE awake this morning thanks to Primitive Shoes and import car model Justene Jaro who, bless her soul (body?), has awoken us in ways that are, well, just not fit for publication...even on Adrants. Anyway, filth out of the way, curvaceous cutie Justene Jaro is featured in a two minute promotional video for the 20-year-old Nike Air Max 90.

As if we were watching a long form beer commercial of old or some cheesy auto parts ad in the back of Hot Rod magazine, Jaro's bulbous breasts burst forth, spilling from above and below the confines of her revealing top as it struggles to contain her pendulous pulchritude. Clad only in lingerie..and sometimes ripped Daisy Dukes...Jaro frolicks about on a bed, on a couch and on a set of stairs while wearing, playing with and, yes, seductively licking a pair of Nike Air Max 90s.

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by Steve Hall    Jul-19-10    
Topic: Brands, Commercials, Creative Commentary, Opinion, Racy, Video



Bad Acting + Gratuitous Product Shot = Crappy KFC Viral

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"Dude did you see that?"

"Dude, this is awesome!"

"Dude, are you getting this?"

Really bad acting. Random third guy who just happens to be there filming.

BIG ASS SHOT OF A KFC BAG.

Yea, it's a "viral."

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by Steve Hall    Jul-16-10    
Topic: Video, Viral



Hey Isiah Mustafa, Obama Girl Loves Adrants. Don't You?

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So when Obama Girl aka Amber Lee Ettinger was all the rage, she was kind enough to send us a personalized message telling us how much she loves Adrants and why everyone should read it if they're interested in advertising.

We wrote about her and her work for Barely Political a lot. And we mean a lot. So we were very pleased to have that thank you message arrive.

Perhaps we haven't yet written enough about Isiah Mustafa and his work for Old Spice to warrant one of his personalized videos now making the rounds. He's done one for Kevin Rose over at Digg, friend with similar interests Susannah Breslin, Gizmodo, Ashton Kutcher, Peter Shankman and several others.

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by Steve Hall    Jul-14-10    
Topic: Social, Video



Denny's Chickens Interview John Kruk

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And so the press release reads, "Denny's Super Bowl Chickens are back with their very own talk show, sponsored by Denny's $2 $4 $6 $8 Value Menu! After skipping town to avoid this year's Free Grand Slam giveaway, these plucky chickens have returned to turn late night TV on its head in a series of webisodes available on Denny's Facebook page. As the Chickens are huge baseball fans, so they were thrilled to talk fantasy baseball teams with All-Star and Baseball Tonight analyst John Kruk! However the chickens have very specific criteria for the players they want on their teams..."

'Nuff said?

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by Steve Hall    Jul-13-10    
Topic: Video



Chatimal Parodies Tay Zonday, Numa Numa

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Heard of Chatimal? Well he's a little animal that repeats what you say and he's getting some promotional love in the form of YouTube videos that parody the likes of Numa Numa, the Chocolate Rain dude and Leave Briney Alone. If you care, you can watch them here.

by Steve Hall    Jul-13-10    
Topic: Video



Nokia Outted As Purveyor of Plagiarism in Cannes Video Contest Scandal

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Here is a personal statement sent to us from Jemma Lyon, the woman who was accused of plagiarism for submitting what appeared to be a direct copy of a previous video created by Will Tribble. We covered the story originally here. As it turns out, Nokia is said to have sent a rep to help Jemma Lyons shoot her video submission for the contest. According to Lyons, the rep used Tribble's video as a template and told the actors to simply do what they saw the actors do in Tribble's video.

If anyone's to be accused of plagiarism here, it is Nokia. If Lyons claim is true, there is simply nothing Nokia can say to explain this away. Nothing at all. There's been some very bad social media moves over the past few years but this one, by far, will go down as one of the most egregious.

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by Steve Hall    Jun-26-10    
Topic: Brands, Opinion, Promotions, Video, Worst



Rayban Reservoir, Mahir Kiss, Axe Twist

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- Ray Ban does Reservoir Walking.

- And in unrelated news, Mahir Çağrı (I Kiss You!!!) is still traveling the globe, searching for the perfect woman and suing Sacha Baron Cohen for, allegedly, usurping his likeness.

- AXE, in partnership with Funny or Die, is out with a new mobile campaign called Twisted Humor Hour.

- Creative design and production studio Brand New School has announced the impending opening of their new London-based studio, as well as the addition of veteran agency producer Kayt Hall as the U.K. studio's executive producer.

by Steve Hall    Jun-23-10    
Topic: Video



Cialis Plays, Cannes Shortlists, Cannes Debates, Swatch Invites

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- Cialis: Morning are my favorite time to play.

- Cannes Shortlists for Cyber and Design are out.

- Cannes: The great integration versus interruption debate that wasn't.

- Top five social media marketing mistakes.

- The Martin Agency has hired three new creative directors; brother duo Keith and Eric Tilford, co-founders of CORE, and Keith Cartwright, formerly of Wieden+Kennedy.

- Swatch and MTV want you to participate in their Creative Competition. Winner goes to Shanghai Expo 2010.

- And yea, yea, yea. Here's the giant AKQA blow up doll. OK, it's not a doll. It's an inflatable lion cub and it's sitting outside the Palais to promote the Future Lions Awards ceremony on Friday 25 June, 16.00 in the Esterel Theatre.

by Steve Hall    Jun-22-10    
Topic: Video



Hertz Viral Attempt Dubbed 'Terrible'

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Calling it a "terrible attempt at forced viral content," an Adrants reader points us to what Hertz describes thusly, "You won't believe what this couple got up to in a Hertz hire car." And, yea, it's not so good. It's predictable. It's not funny.

So what's this all about? Well "Everyone's at it. Wimbledon, that is."

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by Steve Hall    Jun-22-10    
Topic: Video








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