Teased in early July, TBWA\Chiat\Day New York is out with its latest short film for Absolut. This one's called Lemon Drop and it stars Ali larter whom we've loved since she first starred in Varsity Blues. Playing a character named Lemon Drop, the movie's plot, which never takes itself too seriously, revolves around Larter using both sides of her personality to solve a caper involving missing kittens, an evil crooner, and a set of mysterious vials.
Directed by Traktor, the ten minute video can be seen here and also on YouTube and can be seen at where it is accompanied by a downloadable movie poster and wallpaper.
- Who needs billboards when you can mess up the nautical landscape with branded sails?
- How do women climb to the top of the creative ladder?
- Have fun with this hunter and a bear in a choose your own adventure video series for Tipp-Ex.
- The deadline extended to September 7, 2010 for the ADC 90 CFE Cube Design Project.
- Yea. Here's that Greenpeace deforestation ad. I you can't guess what it's all about before you view, you need help.
- In Sidewalkgate, Zynga may end up owing San Francisco more than clean up costs for its sidewalk advertising stunt.
- WTF?
Kinda like the idiocy of that car that can break a glass with its engine noise, Orange is out with a commercial during which an opera singer breaks a glass with her voice delivered through a cell phone connection. Yea, that's exactly what we want. Don't you think mobile providers should concentrate of the important stuff first like, oh, calls that don't drop and service that is everywhere?
Of course we love the tagline of the commercial which reads, "Don't believe everything you see" thus, basically, negating the entire point of the ad.
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This contributed article is written by Jaffer Ali, CEO of Video Snack Network. He lays out the facts regarding video pre-roll advertising and why it's a bust.
Illusions commend themselves to us because they save us pain and allow us to enjoy pleasure instead. We must therefore accept it without complaint when they sometimes collide with a bit of reality against which they are dashed to pieces. --Sigmund Freud
This article is likely to irritate a lot of people. Of course that is not the goal, but an expected byproduct nonetheless. Let me first begin by stating in absolute terms that I wish I were wrong about what follows, because my life would have been rendered easier.
Here is the conclusion and the rationale will follow:
Pre-roll video is a terrible DR and branding vehicle!
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Perhaps you've heard of Advertising Week's Big Ad Gig? It's a competition that will award five people a 30 day ad gig. The videos have been spilling in and there's one we really like. It's from Julie Bowman and it has some fun with Donny Deutsch and Andrew Keller.
Like Bowman's video? Then go here and Like it.
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Dr. Cheesebarn, the agency band for Resource Interactive, just sent us their new video called Status. It takes a rapper's view of Facebook and social networking in general. And it's petty good. They've submitted it to the Advertising Week/VideoEgg Battle of the Ad Bands for consideration. Do you think they're worthy? View after the jump.
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No sooner do we offer a shockingly un-Adrants-like viewpoint concerning the use of sex in advertising, we are forced (with tooth picks in our eyes!) to endure the tantalizing gyrations of a bevy of bathing suit-clad hotties as they dance (in sow motion, no less) across a beach volleyball court to pimp Club Seat.
Club Seat is a promotional entity of Volkswagen Group UK which hosts special events around the globe. The Beach Volleyball Grand Slam Gstaad 2010 is one such event.
Yea. The whole anti-sex sells rant was a waste of time. Bring on the booty!
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Intentional or not, this new video from Agent Provocateur entitled Betty Sue pays homage to the early ninties TV oddity Twin Peaks. From the music to the dancing in a strange room to the cinematography, it has David Lynch written all over it.
Alas David Lynch had nothing to do with this production. Perhaps a fan of Lynch, the video was directed by Johan Renck and produced by RSA Films. It's steamy. It's weird. It's right up Agency Provocateur's alley.
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Viral plant? Seeded video? Stealth marketing? Random video which just happens to have three Frito Lay products in it? You decide.
It's got 24,000 YouTube views so far. It's on eBaums World. It's on Digg. Who knows. Who cares.
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- Hoffman/Lewis is out with a kidnapping spoof to get Chicagoans to go to St. Louis.
- SapientNitro would like us all to see their new reel.
- Here's a few webisodes Window Seat Pictures created for Converse. Yea, there's a pool and a skateboarder.
- A couple of creatives got bored working in an office with no windows. So they made their own. A lot of them.
- The San Francisco Egoist is holding a contest to determine the best ad city in America. Make sure you are represented.
- To kick off to its 90th anniversary celebration, the ADC has announce an open call to its 600 past ADC cube winners to submit their reinterpretation of the iconic ADC Cube for possible use on the ADC 90th Annual Awards call-for-entries.
- From a crisis management perspective, Davia Temin addresses the question, "What was HP's Mark Hurd thinking?"
- Perry Ellis has launched Project Beach to aid oil spill recovery.
- Director Scott Otto Anderson gives us a behind the scenes look at the production of his newest spot with Photoplay productions for NRMA Insurance.
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