How Video Can Increase Conversion Rates

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Since the advent of YouTube, and even before, online video has become (or most certainly should become) an integral component of every marketer's tool kit. Why? Because people are visual, they like to be entertained and when they want the answer to a question, they don't want to work too hard to get it. Video delivers on all three fronts.

Check out video usage stats from comScore, eMarketer and Internet Retailer and six ways you use video on your brand's site to improve ROI here.

by Steve Hall    Nov- 6-13    
Topic: Research, Video



Yup. This Skype Ad Will Make You Cry

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Long ago two girls on opposite ends of the Earth were born with out full left arms. Their parents connected in the child's early years for support and encouragement. After a time, the girls, themselves, became friends and began conversing over Skype...for eight years.

The girls, Sarah from Nappanee, Indianna and Paige from Aukland, Neew Zealand, formed a strong bond and formed a deep friendship. But they had never met. Until, as part of Skype's Family Portrait Series, the two were able to meet.

Their story, incredibly heartwarming, is beautifully told in a three minute video created by Pereira & O'Dell. In the video, we learn the history of the girls, how their mothers connected the girls and we get top see the two girls meet for the first time. This is when the heart strings are yanked to their fullest but in a decidedly unmanipulative manner. Via.

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by Steve Hall    Nov- 4-13    
Topic: Best, Video



Cats Can Sell Anything!

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As cat videos go, this one's not interesting, not funny, not entertaining. In fact, it's just plain boring. But 854,674 have watched it since October 21 which just goes to prove that, yes, cats can, in fact, sell anything. Or at least be used to sell anything. Or at least trick 854,674 people into watching a video. Anyway. In this case, these cats have been corralled to help sell Vileda house cleaning tools in Italy.

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by Steve Hall    Oct-29-13    
Topic: Video



Ogilvy Johannesburg Gives Us Yet Another Silly Rendition of 'Real-World Social Media'

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Really? Really? Have we not seen enough silly iterations of the whole "what if the real world were like social media" stunts? This latest "social media buffoon in public" schtick comes to us from South African mobile provider Cell C which thinks, well, we're not even quite sure.

We suppose the Ogilvy Johannesburg-created ad asks the question "what would happen if you ran out of data?" Well, you'd probably run around town like an idiot slapping Like stickies on everything and creepily following girls down the sidewalk. Or maybe plastering the wall with Polaroids. Or poking complete strangers.

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by Steve Hall    Oct-28-13    
Topic: Bad, Video



Overly Attached Girlfriend, Bad Luck Brian Hook Up in Haunted House

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If you're into internet memes, you'll likely love this video, out late last month, from RealNetworks entitled Meme Hunters. It's got Overly Attached Girlfriend, Bad Luck Brian, Good Girl Gina, Sheltered College Freshman and others who appear in the haunted house-themed video that aims to tout RealNetworks RealPlayer Cloud, a service that supposedly makes it easier to share videos.

The video is filled with an endless litany of internet memes that qill keep you giggling all the way through. How sharing a video can get any easier than sending someone a link we know not. Nor do we care. But, dammit, someone needs to find OAG a boyfriend!

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by Steve Hall    Oct-21-13    
Topic: Video, Viral



Doritos and College Humor Deliver Unbold, Unfunny Lunchtime Stunt

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Hmm. Is this even funny? Is this even good advertising? Check out all that product placement! And how about that stupid red sticker covering the Apple logo on the guy's MacBook. We'll be placing this squarely within the forced fun category and not really all that worth of College Humor work. Alas, that's exactly what it is. Doritos might be bold but this stunt isn't.

by Steve Hall    Oct-21-13    
Topic: Bad, Video



These Guys Clean Their Apartment With A Skateboard-Mounted Mop Contraption

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So you've just hosted a big house party. You're hungover. Your pad is a mess. All you want to do is sleep all day long, right? Well not according to Vileda, a mop brand that thinks you want to go to the trouble of customizing your skateboard with the brand's Easy Wring and Clean mop so you can board all over your apartment while mopping the floor.

Now who's going to clean up all those scuff marks made while boarding all over the floor?

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by Steve Hall    Oct-21-13    
Topic: Video



How Content Marketing Helps You Pick Up Girls

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In an excruciatingly boring, overly-long "homage" to Apple's "I'm a Mac, I'm a PC" campaign, the International Content Marketing Summit is out with a video that tells us the way to get a girl is through targeted conversation rather than a numbers-based, "spray and pray" approach. Now, on the surface, this approach aligns well with real life. After all, walking up to every single girl and asking her for sex is far less likely to get anyone any sex. Taking the time to get to know each other through conversation at least begins the process of determining whether or not, ahem, further engagement makes sense.

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by Steve Hall    Oct- 7-13    
Topic: Creative Commentary, Video



McCann Turns Scooter Ride Into Epic Journey of the Senses

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We're not usually fans of pumped-up, over-the-top, bombastically bravado-laden, too-cool-for-school advertising work but we d like this new work from McCann Worldgroup for Honda's SH Mode 125 scooter that turns a simple scooter ride into an epic adventure of the senses.

From raindrops on the face to sun on the cheek to the brilliance of flowers to an explosion of color to time with friends on the beach, this must be a really good commercial.

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by Steve Hall    Oct- 4-13    
Topic: Video



Denny's Gives 'The Hobbit' Fanatics A Chance to See World Premiere

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Denny's has renewed its partnership with Warner Brothers to bring even more Middle-earth to Denny's fans with a marketing tie in to the upcoming New Line Cinema/MGM film, "The Hobbit: The Desolation of Smaug." To celebrate the movie, Denny's is inviting Hobbit fans to showcase their dedication in "The Search for Middle-earth's Greatest Fan" contest for the chance to win an exclusive trip to the movie's world premiere screening.

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by Steve Hall    Oct- 4-13    
Topic: Video










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