World Cup-Themed Rube Goldberg Machine Pimps Men's Deodorant

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SureMen has launched a football (soccer) sweepstake promotion, SureMen Last 8 Sweepstake, which offers football fans the chance to win cash if their chosen team reaches the World Cup finals in South Africa.

Touting the product, SureMen teamed with model maker Andy Gent to create yet another Rube Goldberg-style machine. The machine follows a football which makes a journey past a host of landmarks, representing some of the 32 nations competing in South Africa. References from previous tournaments make appearances throughout the video, as the football knocks over the leaning tower of Pisa, dodges Spanish bulls, and sets Godzilla trampling down a series of skyscrapers.

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by Steve Hall    May-28-10    
Topic: Good, Guerilla, Video



Activision Gets You Hot For Blur

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You've seen them. Video game commercials. If they aren't of the epic movie preview genre then it's usually two game geek guys sitting on a couch staring into the camera while playing the game.

Not so with Activisions racing game, Blur. nope. No game geeks here. Just hot women in crop tees and cut of shorts catfighting their way to a win.

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by Steve Hall    May-26-10    
Topic: Promotions, Racy, Video



Radio Faced, Boobs Fondled, Photographers Pimped,

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In which we play a big game of catching up on the news:

- Tony Mennuto and Gregg Singer have launched RadioFace, a creative agency where copywriters and comedians "work together to elevate the cache and effectiveness of the radio medium."

- 175,000 men trained to examine women's breasts for lumps by playing with a model's boobs online.

- Want a throwback to the 80's? Watch this Goldfrapp video directed by Geremy Jasper and Georgie Greville (Legs).

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by Steve Hall    May-25-10    
Topic: Agencies, Online, Radio, Video



Motion Stopped, Ads Not Watched, Creatives Confused

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- More stop motion goodness. This time made with the Olympus PEN camera.

- About 38 people out of 100 are in the same room and on the same channel as TV commercials and aren't working, eating, or attending to personal or religious needs. More here.

- Why creatives are always confused.

- What would you trade for a trip to the 2010 World Cup South Africa?

- Something about Dr. Pepper taking over your Facebook status.

- Yawn.

- Yawn.

- At least this one has a soundtrack.

- Digital Dumbos about to get some business.

- Old people go to McDonald's too.

- This Newcastle commercial is filled with racial-esque double entendres

by Steve Hall    May-20-10    
Topic: Video



Craftsman Makes Tool-Powered Video

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OK so we could swear we had written about this new work from Craftsman before but, alas, a site search turns up nothing. Launched two weeks ago, Craftsman Labs is out with a music video created entirely from the sound of its tools.

Cap Gun's Alex Fendrich directed and the arrangement was done by musician, composer and producer Kutiman. It brings back memories of that not so real Home Depot commercial by Benni Benassi and a bunch of bootylicious babes. Sadly, Craftsman employs no booty babes in its creation but the work is far more impressive.

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by Steve Hall    May-19-10    
Topic: Brands, Video



Ad Slogans Become Beatnik Poetry for Portfolio Night

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We've tried to do this so many times and failed miserably. Actually, we didn't fail. We just got bored. But Memac Ogilvy Dubai and Muddville Dubai didn't get bored and they went all the way with this promotional video for Portfolio Night 8. The pair created a soliloquy or sorts using 30 advertising slogans, Here are the results.

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by Steve Hall    May-17-10    
Topic: Industry Events, Video



Two Guys, One Cup. OK, Not Really.

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Truly disgusting. But a powerful message. View at your own risk. Feces are involved. But it's all in the name of the need for clean water in parts of the world where clean water isn't the norm.

You can thank WaterAid for this message.

by Steve Hall    May-17-10    
Topic: Bad, Cause, Video



CPR Like You've Never Seen It Before

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Damn! If CPR were demonstrated the way Fornight Lingerie does in this video, I might actually have remembered the details. No wait, I wouldn't have remembered anything at all. Except for life long memories of ultra hot, lingerie-clad beauties seductively demonstrating the gentle nature of administering the life saving technique.

Of course, after viewing this demo, an entirely different form of compression will be on your mind.

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by Steve Hall    May-17-10    
Topic: Good, Racy, Video



Having Sex Standing Up Won't Get You Pregnant. Oh Wait.

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It's amazing the amount of misinformation floating around. Apparently, one in five guys believe you're less likely to get a girl pregnant if you have sex standing up. Seriously? Who knew? Where do people formulate these ass-backwards beliefs?

Perhaps from the very marketing trying to address the misinformation.

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by Steve Hall    May-14-10    
Topic: Campaigns, Strange, Video



Italians Don't Care About Their Country

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Did you know that 50 percent of the world's artistic heritage is in Italy? Did you know most Italians aren't impressed by this? Saatchi & Saatchi, Milan set out to change this anomaly with a social media campaign that would "encourage Italians to rediscover the artistic wonders of their country."

In planning the campaign, the agency wondered, "What do young Italians do on social networks?" The answer? They watch nonsense videos. So the agency set out to create a campiagn that would compare the much loved nonsense videos to viewing a masterpiece.

Facebook. YouTube. Planted nonsense videos. Here's how they did it all.

by Steve Hall    May-12-10    
Topic: Social, Video










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