OK so we could swear we had written about this new work from Craftsman before but, alas, a site search turns up nothing. Launched two weeks ago, Craftsman Labs is out with a music video created entirely from the sound of its tools.
Cap Gun's Alex Fendrich directed and the arrangement was done by musician, composer and producer Kutiman. It brings back memories of that not so real Home Depot commercial by Benni Benassi and a bunch of bootylicious babes. Sadly, Craftsman employs no booty babes in its creation but the work is far more impressive.
We've tried to do this so many times and failed miserably. Actually, we didn't fail. We just got bored. But Memac Ogilvy Dubai and Muddville Dubai didn't get bored and they went all the way with this promotional video for Portfolio Night 8. The pair created a soliloquy or sorts using 30 advertising slogans, Here are the results.
Truly disgusting. But a powerful message. View at your own risk. Feces are involved. But it's all in the name of the need for clean water in parts of the world where clean water isn't the norm.
You can thank WaterAid for this message.
Damn! If CPR were demonstrated the way Fornight Lingerie does in this video, I might actually have remembered the details. No wait, I wouldn't have remembered anything at all. Except for life long memories of ultra hot, lingerie-clad beauties seductively demonstrating the gentle nature of administering the life saving technique.
Of course, after viewing this demo, an entirely different form of compression will be on your mind.
It's amazing the amount of misinformation floating around. Apparently, one in five guys believe you're less likely to get a girl pregnant if you have sex standing up. Seriously? Who knew? Where do people formulate these ass-backwards beliefs?
Perhaps from the very marketing trying to address the misinformation.
Did you know that 50 percent of the world's artistic heritage is in Italy? Did you know most Italians aren't impressed by this? Saatchi & Saatchi, Milan set out to change this anomaly with a social media campaign that would "encourage Italians to rediscover the artistic wonders of their country."
In planning the campaign, the agency wondered, "What do young Italians do on social networks?" The answer? They watch nonsense videos. So the agency set out to create a campiagn that would compare the much loved nonsense videos to viewing a masterpiece.
Facebook. YouTube. Planted nonsense videos. Here's how they did it all.
Loren Feldman of 1938 media has made a public plea to AOL CEO and Chairman Tim Armstrong urging him to buy Facebook. Calling Mark Zuckerberg an asshole who can't be trusted and who treats people's data like "chips in some bullshit poker game," Feldman argues AOL is a brand that still means something and was known for its simplicity and its privacy, something that's currently dogging Facebook.
Feldman says Armstrong should go on TV and plead his case to the American public and educate them about what's going on with Facebook and why it would be better under the AOL umbrella.
If you're into alternative opinions, give this video a watch. You won't be disappointed.
After watching this Carlsberg Team Talk video, you'd think England was just a tiny island in the Atlantic ocean with aspirations to colonize the world. Oh wait, they already did. Now, it seems, they want to apply that same own-the-world spirit to football. This is Carlsberg's team talk to ready the Englishmen to dominate the World Cup in South Africa.
Feel fabulous, not flabulous, ladies. That's the message from Belle Bouton who is helping Mama Mio pimp its Get Waisted Body Shaping Serum.
Yea. It's all a little bit weird.
If you are squeamish or faint of heart, you may want to reconsider viewing this nine minute video, Born Free, from M.I.A. (Mathangi "Maya" Arulpragasam). If you can get past the extreme violence in this video and grasp the metaphor presented, then, by all means, give it a watch.
The artist has put forth a thoughtful examination of the discriminatory violence that occurs around the world. For the metaphor, M.I.A. uses redheads or "gingers" as they are referred to in Britain, to illustrate her point. Gingers, those with pale skin, freckles and red hair, are considered by some to be inferior. The group is used as an example of persecuted groups around the world.