Did you know that 50 percent of the world's artistic heritage is in Italy? Did you know most Italians aren't impressed by this? Saatchi & Saatchi, Milan set out to change this anomaly with a social media campaign that would "encourage Italians to rediscover the artistic wonders of their country."
In planning the campaign, the agency wondered, "What do young Italians do on social networks?" The answer? They watch nonsense videos. So the agency set out to create a campiagn that would compare the much loved nonsense videos to viewing a masterpiece.
Facebook. YouTube. Planted nonsense videos. Here's how they did it all.
Loren Feldman of 1938 media has made a public plea to AOL CEO and Chairman Tim Armstrong urging him to buy Facebook. Calling Mark Zuckerberg an asshole who can't be trusted and who treats people's data like "chips in some bullshit poker game," Feldman argues AOL is a brand that still means something and was known for its simplicity and its privacy, something that's currently dogging Facebook.
Feldman says Armstrong should go on TV and plead his case to the American public and educate them about what's going on with Facebook and why it would be better under the AOL umbrella.
If you're into alternative opinions, give this video a watch. You won't be disappointed.
After watching this Carlsberg Team Talk video, you'd think England was just a tiny island in the Atlantic ocean with aspirations to colonize the world. Oh wait, they already did. Now, it seems, they want to apply that same own-the-world spirit to football. This is Carlsberg's team talk to ready the Englishmen to dominate the World Cup in South Africa.
Feel fabulous, not flabulous, ladies. That's the message from Belle Bouton who is helping Mama Mio pimp its Get Waisted Body Shaping Serum.
Yea. It's all a little bit weird.
If you are squeamish or faint of heart, you may want to reconsider viewing this nine minute video, Born Free, from M.I.A. (Mathangi "Maya" Arulpragasam). If you can get past the extreme violence in this video and grasp the metaphor presented, then, by all means, give it a watch.
The artist has put forth a thoughtful examination of the discriminatory violence that occurs around the world. For the metaphor, M.I.A. uses redheads or "gingers" as they are referred to in Britain, to illustrate her point. Gingers, those with pale skin, freckles and red hair, are considered by some to be inferior. The group is used as an example of persecuted groups around the world.
How one can determine the number of abandoned dogs in a given nation is beyond us. But, that's besides the point. UK-based Hyper Happen wants us to know there are 108,000 abandoned dogs in the UK.
To do that, they've created Charlie's Story, a multi-part story of an abandoned dog sponsored by Pedigree Adoption Drive. Apparently the outcome of each video can be changed after 25,000 views. Way to get the view count up guys.
Also, Pedigree will donate £1 for every view. So go watch, people! And watch a lot!
Ever been on a field trip? Of course you have. Ever met an alien on a field trip? Probably not. Well, the kids in this three minute Lunchables video have the pleasure of meeting a pair. That is until the whole thing is unveiled to them as being part of a Lunchables commercial which touts the giveaway of 50 field trips.
Chicago agency The Escape Pod created the work which, if you ask us, is 2:30 longer than it needs to be. It's like watching paint dry..
So you're Cadbury. Among other things you make ice cream. But wait. Maybe people don't know you make ice cream. So what do you do? You give everyone an ice cream cone and ask them to eat it while riding a roller coaster. Yes. Things get messy. Very messy.
Here's a video summarizing the work Karsh/Hagan did for the launch of the American Crew Trichology Hair Recovery system. The agency and the brand wanted to avoid associating itself with all the other hair recovery crap on the market and be as honest as it possibly could about hair loss.
The campaign included, in addition to advertising, 100 videos featured doctors, nutritionists, personal trainers, single women and professional stylists who answered the 100 most asked (according to Google) questions about hair loss. The videos were housed on a destination site as well as on the usual video sharing sites such as YouTube and Vimeo as well as blogs and forums.
We're told the campaign reached 15 million men and site traffic to the American Crew site doubled. Watch the video here. Check out the site here and the YouTube channel here.
For a graduating college student the impending job search is a daunting. It's a painful process laden with ridiculous requirements. Twenty-two year old Russian student Stepan Mitaki knows this and will be documenting his attempt at landing a job in advertising with a reality show.
On a regular basis, Mitaki will share videos, blog posts and tweets with the world. You can check out his video introduction here, his blog here and his tweets here.