- Foursquare was all the rage at SXSW this year. And they had a killer party with Ashton Kutcher in attendance. Now a new, location-based app, CauseWorld, allows you to check in to a box of Tampax. And other products. For charity. So it's all OK.
- YouTube now offers something else to distract us from the video we are viewing: ad overlays.
- In partnership with LookBook, American Apparel has figured out how to pimp itself without resorting to near naked teens in underwear.
Six months ago, two dudes from Twenty Three Engagement Marketing created a Facebook fan page using Alex Bogusky's name. They then created a ransom video offering to hand over the fan page if Bogusky would buy one share of the company for $1. yesterday, Bogusky bit and tweeted he'd agree to the offer.
The agency, which bills itself as being "six months old and ready to conquer the world," is drawing up an agreement which will inure Bogusky has no "creative superiority" over the shop. Hmm. As if he'd actually care but, hey, the dudes might as well cover their asses while they can.
File under stupidity.
As we recover from our post-SXSW stupor, we're playing catch up on the idiocy we've missed since partying ourselves into oblivion on sixth street. Here's a Lynx parody entitled The Specs Effect. It's from Specsavers and, yea, it's got a lot of bikinied girls running towards a doofus spraying himself with body spray and donning a pair of glasses so scary, he scares off the sea of bottyliciousness.
Several years ago when Facebook opened itself to the masses after having been exclusive to those with a .edu email address, I asked a college-aged student what she thought of the move. Her answer? "Creepy."
That icky feeling is now represented in a Back of the Class video in which the hair band laments the fact "My Mom's on Facebook."
Almost 200,000 people have viewed the hilarity.
An organization, I Am Not Ashamed, aims to create the world's first video bible. With a campiagn supported by print, online, outdoor and social networking, the organization is asking people to submit video of themselves reading passages from the bible. The goal will be to cobble together all the submissions into one searchable video compendium of the Bible.
So if you see random people citing bible verse on a street corner, don't immediately assume they are homeless kooks or religious freak with nothing better to do than shove their views down other's throats.
- In 2010 32.5 percent of the $368 billion marketers plan to spend will go towards digital with 30.3 percent spent on print.
- GlaxoSmith Kline wistfully tricks us into cervical cancer awareness.
- Make the Logo Bigger writes, "First P&G gave mom props during the Olympics, now Dove looks like they're seconding the motion during the Oscars. (Or maybe mom only gets the love during events beginning with O? (Came. Out. Wrong.)"
- Like that trick where you pull the table cloth out from under the dishes? Then you'll love this grand scale version from BWW.
- Alright. Alright. Alright. We'll link to your stupid snailpaper video. Now can you please stop sending us three emails a day?
- Chat Roulette gets augmented with advertising.
Good God! Who knew squash could be so hot? Directed by Jonathan Leder, this promotional video for Jacques Magazine features a very hot looking Michea slapping the ball around the court. As she runs across the court bending perfectly for the upskirt shot, her ample breasts bounce unrestrained underneath her pink top which can't conceal the affect the excitement of the game has had on them. And if that weren't enough, at one point she looks as if she's about to have an earth shattering orgasm. All from playing squash.
We think we'll be taking up the sport soon.
Remember that amazing video Honda did back in the day? The one that took something north of 600 takes to get right? Well, State Farm has sponsored a similar sort of thing that, while much scrappier looking, is far more intricate and impressive. Not to mention twice the length.
During a two day shoot, Zoo Films director James Frost took "only" 60 takes to get his masterpiece right. Entitled This Too Shall Pass, the video took two months of planning and was co-created by the band OK Go and Syn Labs.
You can read James Frost's take on the whole effort here.
Lee Washington sent us this OMD-created campaign for Carlsberg Beer. Hinging the campaign on the World Cup (that would be soccer for us Americans), the agency has created England Team Talk, an online video competition which asks people to show their support for the Three Lions.
Prizes include meting the players and appearing in the brand's next commercial. Here's the promotional video and here's one of the entrants the agency thinks has a good chance of winning. Not that she's talented or anything.
Who doesn't love gifts? We love gifts. You love gifts. And it's nice when your friends know exactly what kind of gifts you like. So we were happy to receive a gift from Adland today. What did they send? A video of a bunch of cheerleaders cheering in the mud for Frijj milkshake.
To call attention to the milkshake's thickness, Grey London devised the Frijj Swamp Soccerettes, a frolicking group off cheerleaders who like it thick and like it slow. There's also something about augmented reality and a webcam visit from a Soccerette but we're fine with the video. And the mud. And the cheerleaders in the mud.