OK so this is gross. Riffing off Hitchcock's statement regarding the proper length of a film when he said, "The length of a film should be directly related to the endurance of the human bladder," Barcelono-based Atletico International has held a bladder hostage in a promotional video for the MECAL Short Film Festival. They're touting it as "the world's first bladder friendly festival." Funny. Gross. Weird. All in one.
Remember those fake virals from Nike in which Kobe Bryant jumped over a car and took a jump shot over a pool of snakes? Or all those fake Levi's videos?
This new work from Young & Rubicam France for Speed Stick Waterproof is just the same. Except more lame.
- For those who love to spot nipple slips in YouTube videos, here's one for you from Forrest & Bob Underwear.
- As part of The One Club's Second Annual Creative Week, Southfield, Mich.-based ad agency Doner will present a retrospective celebrating 70 years of work at The One Club Gallery.
- Something about saving the future of advertising. We're not really sure.
- Hoping to alleviate the stress of tax day, Cinnabon is giving away free bite-sized cupcakes on April 15.
- Wish you could embed your ad in an email? You can. Just create a huge animated gif.
Covent Garden London, 50 undercover actors, 7 hidden cameras, 3 bananas. 1 song, 1 club, 1 cause. Yea, That's about all you need to know about this orchestral flashmob PSA for England's Help for Heroes. Oh wait. It's just a promotion for some rugby team. Oh well.
So...let's have a pillow fight. Yea, that's it. And why not? After all, pillow fights are fun. Especially when there's a lot of feather-filled pillows. And the pillows break open. And you film the thing. In slow motion. With zoom shots. And an oh-so-uber-cool throbbing soundtrack. And you stage the thing between two hot girls. In lingerie. In a bedroom. On a bed. With a third girl. Who has an ejaculating squirt gun. With pump action. That shoots water over a girl's chest. Which is gratuitously zoomed in upon. In...slow motion.
And when that isn't enough, you add a fourth girl. With two pies. Filled with cream. That end up all over the four girls. Along with the feathers. Which makes the girls look like they just appeared in a bukkake flick.
And the you ruin the whole thing by actually showing the advertised product.
- Eastpak backpacks will save your skateboarding ass.
- Diapers.com will help office babies manage their poop. Seriously.
- Iron Man 2 has an interactive trailer.
- WongDoody is out with a new campaign for FullTiltPoker.
- Despite his apology, Pittsburgh Steelers' Ben Roethlisberger has been booted as spokesman for Big Ben's Beef Jerky.
Hmm. It's like Transporter. Except worse. OK, let's not rush to judgment here. We've only seen the trailer so far for Skinny and Stink Digital's Dark Ride, a "full filmic experience" (that's a new one) which will launch May 13 in...uh...an internet connection near you.
There's driving. There's driving backwards. There's driving sideways. There's a narrator with a foreign accent. There's darkly lit shots. There's bad dialog. All that's missing is a movie announcer dude intoning. "In a world..."
Oh yea, and it's for a car. A Lexus. A Lexus CT 200h to be exact.
Well here's a good one. It's the Wizard of Oz for those with ADD. Wait. Those with ADD who love dogs. Or is it those with ADD who are dogs? We're confused.
Anyway, Andrew Lloyd Webber is on the hunt for a Dorothy and Toto for his West End show and this video promotes the BBC show Over the Rainboq...which is all about Andrew Lloyd Webber, yes, hunting for a new Dorothy and Toto.
If you're going to make a spoof, at last try to make it funny. This one from Landline is lame. In act, it's beyond lame. And it's embarrassing. These guys can do much, much better. We've seen it. This is just beyond bad. The Jimmy Kimmel spoof makes this one look like the work of a kindergartner.
And this one from Someecards is equaly as bad.
Latching on to the popularity of Chatroulette, Publicis France created a look-a-like video chat service, Do You Chat, that, for a few minutes, looks very much like the actual Chatroulette. That is until a wife beater-wearing dickhead walks in and begins to beat the crap out of a girl on camera. The work was done for Neither Whores Nor Submissives.
Following the beating, the chat window fills with:
> In this case, you can't help her.
> But if it happens to your sister, your neighbor or a friend, there is something you can do.
> Contact your local organization.
> Ni putes ni soumises, french organization against domestic violence.
It's a powerful message and it's delivered in a unique manner.