Can you say objectification? No, neither can we. Which is why we love this new long form ad from lingerie brand Damaris which revels in the voyeuristic pleasures of watching women clean house clad in nothing but see through lingerie. And yes, this is not exactly the sort of thing you want to watch at work.
Does it objectify woman? You could say so. Do we have to go all up in that grill and ruin the superficial fun of it? No we don't. And please don't OK?
This is a very, very cool use of YouTube and Flash technology. In the middle of a "PSA" for the plight of dolphins caught in fishing nets, the reaches out of the video window and grabs one of the mean comments. It turns out the video is for cyberbullying. Very cool.
Of course, you can tel the whole page is "flashed" but if you aren't initially looking for it, the technique works quite well.
OK so yea, a car company has to do crazy things at a show to get attention and attract people to their booth. But this dance routine performed last month at the LA Auto Show is a disaster. The music is awful. The lyrics are corny. And the dance routine looks like it was choreographed by a kindergarten teacher.
This is how you promote a new car? Maybe GM should go out of business just for horrifying us with this stuff. At least the person responsible for this disaster has been "reassigned" according to AutoBlog.
When sending in something like this, the submitter might as well scream, "PLEASE, PLEASE, PLEASE PUBLISH THIS. WE REALLY NEED IT TO GO VIRAL. PLEASE?"
But if you want some really amazing bartender action, check this out.
What's a poor unloved dog to do when he has no master to take care of him and he's jonesing for the dog next door? Take matters into his own hands and do it himself. That's the theme of this new DIY Network "film" in which a dog decides a dream home is not beyond his reach.
It's the fake (or not) viral thing again. Just as Kobe Bryant jumped over a moving Aston Martin and did a jump shot over a pool of live snakes, we have 2008 Olympic gold medal gymnast Shawn Johnson (damn, she's cute) and 2006 Olympic gold medal speed skater Apolo Ohno stunting for Nestle.
In a Team Krispies versus Team Chocolate battle, Johnson does a back flip over a moving bobsled and Ohno skates down a luge. While the stunts look very real, the likelihood the handlers behind these two would ever allow them to be put in this sort of danger is highly unlikely.
Fake or not? Who cares. It's marketing.
- Got a holiday wish? JWT wants it.
- Want so sexy Twitter analytics? Here's yet another tool for you to drool over. Check out Colle+McVoy's Squawq.
- Are you a Tree Hugger? Then you'll love this. Send a Christmas/Holiday eCard to as many people as you want - and the cost to you is nothing. For each card that's sent, Tesco will donate 5p to the Woodland Trust with the ultimate aim of planting 300 trees!
- TuB Gin, the bootlegger-themed premium gin created and distributed by Philly-based indie creative shop Red Tettemer and Colorado-based Peach Tree Distillery, has announced The TuB Gin Film Shoot Out.
Because children's causes are always a good thing, at 15:10 on Christmas Day, British teenagers will deliver a message to the nation. 'The Teens' Speech' will features 13-19 year-olds from various backgrounds and classes and will give the adult population their perspective on the state of things in Britain.
From Poke London, the film will debut on the front page of MySpace, but there are already many video submissions from teens already on the campaign website.
Maybe the teens can explain to the rest of the world why the country still has a Queen and royal family. Oh right. The tabloids would be out of business if there weren't such silliness.
- Box Jocks lets kids can design, download, print and build their own papercraft figure while learning about sports safety. It's sponsored by Levine Children's Hospital and Kohl's and was created by BooneOakley in Charlotte, NC.
- CNN Money has a list of the Dumbest Moments of the Decade. It includes Jay Leno's move to primetime, the Chris Farley DirecTV ad and the shake the baby iPhone app.
- Want to be in a California Tourism ad? Here's your chance.
- Want to play a game in which you help a cute little critter cross the river? Then check out Dodge to the Lodge from TAMBA Internet.
- Mullen's North Carolina office has been awarded the Men's Wearhouse and K&G Fashion Superstore accounts and the agency has promoted Group Creative Director Jason Black to Executive Creative Director.
- Can't Google explain anything simply? Apparently not.
- Provision thinks it has the answer to ad blindness.
London's Department for Children, Schools & Families, with help from Profero, has released a series of videos portraying cyber-bullying. The various clips show kids being taunted and teased. They then end with the taunted and teased teen taking control of the camera and explaining how when the viewer laughs at the taunt they are just as much a part of it as the people doing the actual taunting.
See the campaign here.
Protect your children from cyber bullying before it starts.