Now this is funny. Not because it's actually funny but because it could become our reality. What with the proliferation of technology and the tendencies of people to enjoy living in an Idiocracy, this Stark Expo spoof featuring a company called Accutech, while totally fake, isn't far off from a very possible future.
After all, who really enjoys "performing repetitious ergonomically challenging tasks" such as, oh , lifting a coffee cup to one's lips?
Women's Professional Soccer is calling attention to the league's second Kick-Off Week in April with gigantic building-side projections featuring star players Abby Wambach (Washington Freedom), Natasha Kai (Sky Blue FC) and Megan Rapinoe (Chicago Red Stars). The large format projections will be seen in Washington D.C., New Jersey and Chicago for three nights leading up to their home openers on April 10, April 11 and April 17, respectively.
To celebrate its 50th anniversary, Dr. Martens worked with Exposure to gather together ten bands and ten film directors to create a collection of music and videos that will "reflect the broad range of groups that have adopted and customized Dr. Martins footwear over the last 50 years."
There's a Noisettes cover of the Buzzcocks' Ever Fallen In Love With Someone You Shouldn't've. There's The Duke Spirit performing Sham 69's If The Are United in a video directed by Jamie Morgan. There's DāM-FunK doing The Human League's Things That Dream Are Made of in a video directed by Ace Norton. Hmm. Like the original of that one much better.
Perhaps in reaction to the big chicken scare illustrated in Denny's Super Bowl commercial, Denny's felt the needed to do something nice for chickens after scaring the crap (eggs?) out of them. Yes. The Chickens have been given a talk show and their first guest is Abraham Lincoln. Why? Because he's on the five dollar bill and that's all you need to get a few things of Denny's new $2 $4 $6 $8 menu.
And this isn't the last we'll see of the Chickens. They'll be back with more episodes in the coming weeks.
Killer Legs Girls
Move over Isaiah Mustafa. Step aside Terry Crews. There's two new hunks...uh...hotties in town to pimp Old Spice. Anastasia Ashley, whom we've loved since she first appeared alongside her surfboard in an Airwalk campaign and Gretchen Bleiler, whom we dubbed "marketing's next It Girl" back in 2006.
Ashley and Bleiler have teamed to choose two interns for Old Spice Adventure, a campaign which will tout the brand's new Fresh Collection line of deodorant. The scents were inspired by the smells found in four locations around the world; Fiji, Matterhorn, Cyprus and Denali. Two of these locations, Fiji and Matterhorn, will be destinations for the two lucky interns chosen by Ashley and Bleiler.
- Speeding tickets suck. Here's a fun way to re-imagine the whole thing into a game that can make you money.
- Macy's recruits Martha Stewart to give fashion tips to a bunch of slobs.
- Bojangle's Restaurant has selected Boone Oakley as its new agency of record.
- Sony tours the world in 80 seconds.
Here's the follow on to that butterfly attack videos. Qualcomm holds a press conference to explain the attacks and what they have to do with the company's interferemetric modulation technology..whatever that is. Anyway, give it a watch. Live the secondary news scroll at the bottom of the screen.
Chatroulette, a random video chat service that's similar to speed dating, now has the Travelocity Gnome jumping aboard the chat-fest. It's not the first brand to try the service. French Connection did that early last month.
Travelocity agency McKinney mans the gnome who holds up signs with various messages including "This would be more fun if we were in Rio." Hmm. How long before some enterprising hacker invents an "auto-next" feature so everyone can avoid chatting with a brand while they are busy having cybersex (remember that term?)?
Regarding some people's natural inclination to work sex into every media form, Travelocity's Joel Frey told AdWeek, "If we run across that type of person we're not going to engage we him. We'll leave it at that. It's something that's a concern with a new and different form like this. As long as we're being disciplined, we can overcome that and keep it to conversations with people who should be thinking about trips."
So here we have a yet another new "social media" service and within months, brands are all over it. Is this a good thing? Is there a place for brands on Chatroulette? Do people really want to chat with a brand? Thoughts?
Doesn't everyone randomly get up in the middle of a cafe an break into dance? If you're in a Diesel commercial you do. All hipsteresque and all, this commercial highlights both the supposedly hipsterrific qualities of Diesel as well as its fashions. All we really care about is the curvaceous girl in the yellow bikini/shorts with the killer ass and legs.
Following its amazing, IAB MIXX Award winning Love at First site long form ad, Lacta, along with help from consumers, has crowdsourced another gem, Love in Action. Yes, we are a sucker for these things. Thank you OgilvyOne. Will we see you onstage at this year's IAB MIXX Awards?