Following its amazing, IAB MIXX Award winning Love at First site long form ad, Lacta, along with help from consumers, has crowdsourced another gem, Love in Action. Yes, we are a sucker for these things. Thank you OgilvyOne. Will we see you onstage at this year's IAB MIXX Awards?
All the news that is.
- Seriously" Can we please stop with the consumer-generated Doritos idiocy?
- The Art Director's Club has announced its National Student Portfolio Review which will take place May 3-5 at the ADC Gallery in New York. The ADC needs reviewers. If you're interested, contact Flora Moir, ADC education coordinator at firstname.lastname@example.org, 212-643-1440, x16.
- Don't Text and drive. It's the new don't drink and drive campaign.
- A reader writes, "I don't believe I can possible explain how awesomely awful he truly is. See for yourself" One. Two. Three. We're way too tired and bored to bother figuring out this viral.
- For making the compassionate decision never to use great apes in ads and for substituting animatronic technology and stock footage for captive animals in recent TV commercials, BBDO New York has won PETA's Humane Ad Agency Award.
- Oh so this is how Leo Burnett (Lisbon) does such great work.
- Burger King has a deal with Dig where empty search results return an ad for the Double Cheeseburger.
- Melinda Mettler has been named to the post of Director of Online Student Relations at the Academy of Art University, and replacing her are two veteran educators from the Art Center College of Design--Roland Young, a graphic designer who has taught both design and advertising courses at Art Center, and Ellen Shakespeare, an agency copywriter, who taught in Art Center's advertising program. The pair will co-direct the AAU's School of Advertising.
- Dear Carlos Mandelbaum, please....for the love of the smile...PLEASE invest in a teeth whitening product! Your teeth are more horrific to look at than all those clips of tragedy.
- Some people will do anything for their favorite sports figure. "Before LeBron becomes a free agent in just under 100 days, I will endure 23 painful/ridiculous/potentially embarrassing things to show LeBron how much he means to Cavs fans and the city of Cleveland."
- Dana Severson has hooked up with the Iwearyourshirt.com guy jason Sadler for a new venture, IDesignYourLogo. The business model is simple. One logo a day, for one company a day.
- These things are never as good as their origins. Tay Zonday does Musicolio.com.
- This ad is really, really long.
OK. OK. Everyone else is writing about it. We will too. The Last Agency on Earth. OK. No doubt you've seen it already. It's pretty funny and very insightful. The basic message" Adapt of die. Not a new message. One that's been delivered over and over and over again throughout time. The problem? No one listens to the message. No one looks back in time, analyzes others' mistakes and makes definitive course corrections to insure the same mistakes don't happen...well...over and over and over again. Take heed.
The Viral Factory is seeding a video and flash website that aim to call attention to World Wide Fund's Earth Hour this Saturday when, for one hour, people are asked to turn their lights off to save energy.
There are two versions of the video. Both are animated and take you through a guy's daily activities. The website, using you computer's camera senses whether or not it's light out and changes what you see.
- Warren Buffet does Axl Rose in Geico annual meeting video.
- Chocolate pudding brand unleashes it's inner David Lynch.
- It's O'Dell vs. Hall on SXSW Suckage.
- YouTube and Viacom: like two nursery school kids fighting in the sandbox.
- More Vulva hotness.
- Purina Bark in the Park work angers Copyranter. And not because the work's not good.
- Near naked hot dudes cursing in their underwear. No, seriously. It's a new Calvin Klein campaign.
- Let's do the SXSW High Five!
- Foursquare was all the rage at SXSW this year. And they had a killer party with Ashton Kutcher in attendance. Now a new, location-based app, CauseWorld, allows you to check in to a box of Tampax. And other products. For charity. So it's all OK.
- YouTube now offers something else to distract us from the video we are viewing: ad overlays.
- In partnership with LookBook, American Apparel has figured out how to pimp itself without resorting to near naked teens in underwear.
Six months ago, two dudes from Twenty Three Engagement Marketing created a Facebook fan page using Alex Bogusky's name. They then created a ransom video offering to hand over the fan page if Bogusky would buy one share of the company for $1. yesterday, Bogusky bit and tweeted he'd agree to the offer.
The agency, which bills itself as being "six months old and ready to conquer the world," is drawing up an agreement which will inure Bogusky has no "creative superiority" over the shop. Hmm. As if he'd actually care but, hey, the dudes might as well cover their asses while they can.
File under stupidity.
As we recover from our post-SXSW stupor, we're playing catch up on the idiocy we've missed since partying ourselves into oblivion on sixth street. Here's a Lynx parody entitled The Specs Effect. It's from Specsavers and, yea, it's got a lot of bikinied girls running towards a doofus spraying himself with body spray and donning a pair of glasses so scary, he scares off the sea of bottyliciousness.
Several years ago when Facebook opened itself to the masses after having been exclusive to those with a .edu email address, I asked a college-aged student what she thought of the move. Her answer? "Creepy."
That icky feeling is now represented in a Back of the Class video in which the hair band laments the fact "My Mom's on Facebook."
Almost 200,000 people have viewed the hilarity.
An organization, I Am Not Ashamed, aims to create the world's first video bible. With a campiagn supported by print, online, outdoor and social networking, the organization is asking people to submit video of themselves reading passages from the bible. The goal will be to cobble together all the submissions into one searchable video compendium of the Bible.
So if you see random people citing bible verse on a street corner, don't immediately assume they are homeless kooks or religious freak with nothing better to do than shove their views down other's throats.