It's Honda Cog...But Different

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Remember that amazing video Honda did back in the day? The one that took something north of 600 takes to get right? Well, State Farm has sponsored a similar sort of thing that, while much scrappier looking, is far more intricate and impressive. Not to mention twice the length.

During a two day shoot, Zoo Films director James Frost took "only" 60 takes to get his masterpiece right. Entitled This Too Shall Pass, the video took two months of planning and was co-created by the band OK Go and Syn Labs.

You can read James Frost's take on the whole effort here.

by Steve Hall    Mar- 4-10    
Topic: Best, Brands, Video



Carlsberg Beer Wants Your England Team Talk

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Lee Washington sent us this OMD-created campaign for Carlsberg Beer. Hinging the campaign on the World Cup (that would be soccer for us Americans), the agency has created England Team Talk, an online video competition which asks people to show their support for the Three Lions.

Prizes include meting the players and appearing in the brand's next commercial. Here's the promotional video and here's one of the entrants the agency thinks has a good chance of winning. Not that she's talented or anything.

by Steve Hall    Mar- 3-10    
Topic: Consumer Created, Social, Video



Mud + Cheerleaders = Milkshake Promotion

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Who doesn't love gifts? We love gifts. You love gifts. And it's nice when your friends know exactly what kind of gifts you like. So we were happy to receive a gift from Adland today. What did they send? A video of a bunch of cheerleaders cheering in the mud for Frijj milkshake.

To call attention to the milkshake's thickness, Grey London devised the Frijj Swamp Soccerettes, a frolicking group off cheerleaders who like it thick and like it slow. There's also something about augmented reality and a webcam visit from a Soccerette but we're fine with the video. And the mud. And the cheerleaders in the mud.

by Steve Hall    Mar- 2-10    
Topic: Video



Thong-Clad Bootyliciousness to Increase Xbox Sales

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How do you sell Xbox to teenage boys? By dressing an incredibly hot chick with an unbelievably amazing, ravishingly bootylicious ass of stunningly epic proportion in a drool-inducing thong and just film her sitting there playing the game. No need for pointless copy or lame narration. Just a hot ass and a camera. Simple, really.

by Steve Hall    Mar- 1-10    
Topic: Racy, Video



Foursquare Has Swagger Like Us

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PleaseRobMe aside, we all love Foursquare, right? Come on admit it. You know you do. You obsess over telling everyone where you are. You invent places just to get points. You covet badges. Admit it. It's a disease. But it's nothing new. It's just an extension of the Twitter disease which made us all think people actually give a shit what we're doing every single second of the day.

Enter Badges Like Us, a fairly lame rap rendition of the location-based game. Check it. Catch the lyrics on the video's YouTube page.

by Steve Hall    Mar- 1-10    
Topic: Bad, Good, Social, Spoofs, Video



Mullen Creative Director Tricked by Doorway

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At one time or another, we've all been in a hurry to make a flight to an important new business presentation. We've fought traffic. We've nerve-rackingly stood over the printer waiting for the last copy of the proposal to print out. We've berated colleagues for not grabbing the right equipment. We've grabbed the wrong brief case. We've insulted the interns.

But not many of us have done what Mullen Creative Director Tim Vaccarino did this morning on his way into the office before heading to Logan to catch his flight.

by Steve Hall    Feb-25-10    
Topic: Agencies, Good, Video



Greenpeace Asks Us to Wonder Why Aliens Always Leave

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This one's been out for a while. Say what you will about Greenpeace but this video explains a lot. On why it appears UFOs never stick around very long, this video asks, "Have you ever wandered why they always go away?" The message is simple. Humans just aren't ready to join the the galactic community.

by Steve Hall    Feb-18-10    
Topic: Video



Toyota Digs Itself A Deeper Hole With Avalon Singers

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We've sat through our fair share of meetings, helplessly observing the birth of what would, sadly, become...A REALLY BAD IDEA. Oh, we'd do what we could to get things back on track but, as everyone in this business knows, the client, no matter how smart or how stupid they are, almost always gets their way. And if they don't, some pompous creative director does.

We'd really love to have been in the concepting meeting for what resulted in the disaster known as the Toyota Avalon Singers. If only to witness the absurd platitudes which must have been uttered during the creation of this embarrassment.

more »

by Steve Hall    Feb-13-10    
Topic: Brands, Video, Worst



Vitamin Water's Steve Nash is 'The Most Ridiculous Man in the World'

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We love the Dos Equis Most Interesting Man in the World campaign. Many people do. Because it's funny. And Weird. And, well, ridiculous. And Vitaminwater knows this. And so does Nike Trash Talk sneaker creator, philanthropist and Phoenix Suns' guard Steve Nash.

Nash appears in a series of Vitamin Water videos which spoof the Dos Equis Most Interesting Man in the World campaign. Nash's version is entitled The Most Ridiculous Man in the World. And it is ridiculous. And brilliant. Ridiculous and brilliant. When do you get to use those two words in the same sentence?

We love that.

by Steve Hall    Feb-12-10    
Topic: Brands, Campaigns, Creative Commentary, Good, Spoofs, Video



Winter Olympics Bore You? Samsung Can Help

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Skiing? Skating? Bobsledding? Basketball? Snowboarding? The Winter Olympics? Boring, right? Not if you're Cheil Worldwide and you're creating a campaign for Samsung Electronics. Nope. When you're an ad agency, you don't have to live within the confines of Olympic Rule.

Nope. You can create sports like Snowboard Basketball and Beat Box Ice Skating. Snowboard Basketbal we can see. Beat Box Ice Skating not so much.

by Steve Hall    Feb-11-10    
Topic: Video










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