- In 2010 32.5 percent of the $368 billion marketers plan to spend will go towards digital with 30.3 percent spent on print.
- GlaxoSmith Kline wistfully tricks us into cervical cancer awareness.
- Make the Logo Bigger writes, "First P&G gave mom props during the Olympics, now Dove looks like they're seconding the motion during the Oscars. (Or maybe mom only gets the love during events beginning with O? (Came. Out. Wrong.)"
- Like that trick where you pull the table cloth out from under the dishes? Then you'll love this grand scale version from BWW.
- Alright. Alright. Alright. We'll link to your stupid snailpaper video. Now can you please stop sending us three emails a day?
- Chat Roulette gets augmented with advertising.
Good God! Who knew squash could be so hot? Directed by Jonathan Leder, this promotional video for Jacques Magazine features a very hot looking Michea slapping the ball around the court. As she runs across the court bending perfectly for the upskirt shot, her ample breasts bounce unrestrained underneath her pink top which can't conceal the affect the excitement of the game has had on them. And if that weren't enough, at one point she looks as if she's about to have an earth shattering orgasm. All from playing squash.
We think we'll be taking up the sport soon.
Remember that amazing video Honda did back in the day? The one that took something north of 600 takes to get right? Well, State Farm has sponsored a similar sort of thing that, while much scrappier looking, is far more intricate and impressive. Not to mention twice the length.
During a two day shoot, Zoo Films director James Frost took "only" 60 takes to get his masterpiece right. Entitled This Too Shall Pass, the video took two months of planning and was co-created by the band OK Go and Syn Labs.
You can read James Frost's take on the whole effort here.
Lee Washington sent us this OMD-created campaign for Carlsberg Beer. Hinging the campaign on the World Cup (that would be soccer for us Americans), the agency has created England Team Talk, an online video competition which asks people to show their support for the Three Lions.
Prizes include meting the players and appearing in the brand's next commercial. Here's the promotional video and here's one of the entrants the agency thinks has a good chance of winning. Not that she's talented or anything.
Who doesn't love gifts? We love gifts. You love gifts. And it's nice when your friends know exactly what kind of gifts you like. So we were happy to receive a gift from Adland today. What did they send? A video of a bunch of cheerleaders cheering in the mud for Frijj milkshake.
To call attention to the milkshake's thickness, Grey London devised the Frijj Swamp Soccerettes, a frolicking group off cheerleaders who like it thick and like it slow. There's also something about augmented reality and a webcam visit from a Soccerette but we're fine with the video. And the mud. And the cheerleaders in the mud.
How do you sell Xbox to teenage boys? By dressing an incredibly hot chick with an unbelievably amazing, ravishingly bootylicious ass of stunningly epic proportion in a drool-inducing thong and just film her sitting there playing the game. No need for pointless copy or lame narration. Just a hot ass and a camera. Simple, really.
PleaseRobMe aside, we all love Foursquare, right? Come on admit it. You know you do. You obsess over telling everyone where you are. You invent places just to get points. You covet badges. Admit it. It's a disease. But it's nothing new. It's just an extension of the Twitter disease which made us all think people actually give a shit what we're doing every single second of the day.
Enter Badges Like Us, a fairly lame rap rendition of the location-based game. Check it. Catch the lyrics on the video's YouTube page.
At one time or another, we've all been in a hurry to make a flight to an important new business presentation. We've fought traffic. We've nerve-rackingly stood over the printer waiting for the last copy of the proposal to print out. We've berated colleagues for not grabbing the right equipment. We've grabbed the wrong brief case. We've insulted the interns.
But not many of us have done what Mullen Creative Director Tim Vaccarino did this morning on his way into the office before heading to Logan to catch his flight.
This one's been out for a while. Say what you will about Greenpeace but this video explains a lot. On why it appears UFOs never stick around very long, this video asks, "Have you ever wandered why they always go away?" The message is simple. Humans just aren't ready to join the the galactic community.
We've sat through our fair share of meetings, helplessly observing the birth of what would, sadly, become...A REALLY BAD IDEA. Oh, we'd do what we could to get things back on track but, as everyone in this business knows, the client, no matter how smart or how stupid they are, almost always gets their way. And if they don't, some pompous creative director does.
We'd really love to have been in the concepting meeting for what resulted in the disaster known as the Toyota Avalon Singers. If only to witness the absurd platitudes which must have been uttered during the creation of this embarrassment.