Skiing? Skating? Bobsledding? Basketball? Snowboarding? The Winter Olympics? Boring, right? Not if you're Cheil Worldwide and you're creating a campaign for Samsung Electronics. Nope. When you're an ad agency, you don't have to live within the confines of Olympic Rule.
Nope. You can create sports like Snowboard Basketball and Beat Box Ice Skating. Snowboard Basketbal we can see. Beat Box Ice Skating not so much.
Love this new French Connection video called "The Man." It casts aside all the over the top blather we see in far too many fashion ads. In this one, we have a man. And he has clothes. And he is a regular man. Well, a regular man with a (fake?) beard who can't seem to get the elevator to work. But a man with a fashion sense none the less. Just, thankfully, not for sequins. Which is really code for over the top fashions brands try to sell me but only end up selling to the three people who actually respond to their ads in GQ.
Really. It does. According to Raging Grannies who whipped together a little anti-CBS sentiment for the networks decision to accept the Tim Tebow ad but not ads for other causes such as MoveOn or The Light.
The women sing, "CBS - Corporate Bulls Shit , they won't take ads from Moveon or The light , but take three million from right-to-life, they're hypocrites that won't give a voice to womens choice"
Wanna see weird? Wanna see near naked men slapping themselves on the back in the shower? Wanna see hot, near naked women hanging with The King? The you'll want to check out this Russian video from Moscow-based The Creative Group.
That King does get around.
Can you say objectification? No, neither can we. Which is why we love this new long form ad from lingerie brand Damaris which revels in the voyeuristic pleasures of watching women clean house clad in nothing but see through lingerie. And yes, this is not exactly the sort of thing you want to watch at work.
Does it objectify woman? You could say so. Do we have to go all up in that grill and ruin the superficial fun of it? No we don't. And please don't OK?
This is a very, very cool use of YouTube and Flash technology. In the middle of a "PSA" for the plight of dolphins caught in fishing nets, the reaches out of the video window and grabs one of the mean comments. It turns out the video is for cyberbullying. Very cool.
Of course, you can tel the whole page is "flashed" but if you aren't initially looking for it, the technique works quite well.
OK so yea, a car company has to do crazy things at a show to get attention and attract people to their booth. But this dance routine performed last month at the LA Auto Show is a disaster. The music is awful. The lyrics are corny. And the dance routine looks like it was choreographed by a kindergarten teacher.
This is how you promote a new car? Maybe GM should go out of business just for horrifying us with this stuff. At least the person responsible for this disaster has been "reassigned" according to AutoBlog.
When sending in something like this, the submitter might as well scream, "PLEASE, PLEASE, PLEASE PUBLISH THIS. WE REALLY NEED IT TO GO VIRAL. PLEASE?"
But if you want some really amazing bartender action, check this out.
What's a poor unloved dog to do when he has no master to take care of him and he's jonesing for the dog next door? Take matters into his own hands and do it himself. That's the theme of this new DIY Network "film" in which a dog decides a dream home is not beyond his reach.
It's the fake (or not) viral thing again. Just as Kobe Bryant jumped over a moving Aston Martin and did a jump shot over a pool of live snakes, we have 2008 Olympic gold medal gymnast Shawn Johnson (damn, she's cute) and 2006 Olympic gold medal speed skater Apolo Ohno stunting for Nestle.
In a Team Krispies versus Team Chocolate battle, Johnson does a back flip over a moving bobsled and Ohno skates down a luge. While the stunts look very real, the likelihood the handlers behind these two would ever allow them to be put in this sort of danger is highly unlikely.
Fake or not? Who cares. It's marketing.