It's the fake (or not) viral thing again. Just as Kobe Bryant jumped over a moving Aston Martin and did a jump shot over a pool of live snakes, we have 2008 Olympic gold medal gymnast Shawn Johnson (damn, she's cute) and 2006 Olympic gold medal speed skater Apolo Ohno stunting for Nestle.
In a Team Krispies versus Team Chocolate battle, Johnson does a back flip over a moving bobsled and Ohno skates down a luge. While the stunts look very real, the likelihood the handlers behind these two would ever allow them to be put in this sort of danger is highly unlikely.
Fake or not? Who cares. It's marketing.
- Got a holiday wish? JWT wants it.
- Want so sexy Twitter analytics? Here's yet another tool for you to drool over. Check out Colle+McVoy's Squawq.
- Are you a Tree Hugger? Then you'll love this. Send a Christmas/Holiday eCard to as many people as you want - and the cost to you is nothing. For each card that's sent, Tesco will donate 5p to the Woodland Trust with the ultimate aim of planting 300 trees!
- TuB Gin, the bootlegger-themed premium gin created and distributed by Philly-based indie creative shop Red Tettemer and Colorado-based Peach Tree Distillery, has announced The TuB Gin Film Shoot Out.
Because children's causes are always a good thing, at 15:10 on Christmas Day, British teenagers will deliver a message to the nation. 'The Teens' Speech' will features 13-19 year-olds from various backgrounds and classes and will give the adult population their perspective on the state of things in Britain.
From Poke London, the film will debut on the front page of MySpace, but there are already many video submissions from teens already on the campaign website.
Maybe the teens can explain to the rest of the world why the country still has a Queen and royal family. Oh right. The tabloids would be out of business if there weren't such silliness.
- Box Jocks lets kids can design, download, print and build their own papercraft figure while learning about sports safety. It's sponsored by Levine Children's Hospital and Kohl's and was created by BooneOakley in Charlotte, NC.
- CNN Money has a list of the Dumbest Moments of the Decade. It includes Jay Leno's move to primetime, the Chris Farley DirecTV ad and the shake the baby iPhone app.
- Want to be in a California Tourism ad? Here's your chance.
- Want to play a game in which you help a cute little critter cross the river? Then check out Dodge to the Lodge from TAMBA Internet.
- Mullen's North Carolina office has been awarded the Men's Wearhouse and K&G Fashion Superstore accounts and the agency has promoted Group Creative Director Jason Black to Executive Creative Director.
- Can't Google explain anything simply? Apparently not.
- Provision thinks it has the answer to ad blindness.
London's Department for Children, Schools & Families, with help from Profero, has released a series of videos portraying cyber-bullying. The various clips show kids being taunted and teased. They then end with the taunted and teased teen taking control of the camera and explaining how when the viewer laughs at the taunt they are just as much a part of it as the people doing the actual taunting.
See the campaign here.
Protect your children from cyber bullying before it starts.
There's over one million iPhone apps now. One million. Or something like that. Perhaps ten percent actually do something. The other ninety? Well, here's an example of what people are wasting their time creating and downloading. The street promotion for this app is actually more fun than the app itself.
Minneapolis agency mono created this pointless timewaster. Oh wait. People are into this unicorn crap. So we guess it's all good.
- Here's a 22 minute "mockumentary" from Mechanism that promotes the Electronic Arts World War II game, The Saboteur.
- Here's the first of many. One man's list of the Top Ten Worst Marketing Moves of 2009.
- Lost your dog? There's an app for that.
- And in other lists...here's BNET's Ten Worst Ads of 2009.
Ladies, don't you hate it when your man is obsessed with stupid things like cars and trophies and memorabilia? The girl in this DIY Network commercial certainly is. But not in the way you'd expect. In the end, she's a good girl who serves her man exactly what he needs And for those who hated the Method Shiny Suds commercial, yes, she probably is perpetuating the woman-as-sexual-slave-to-men stereotype. But, hey, this is advertising. This is what we do. We live on stereotypes like vampires live on blood.
So you think sex sells and GoDaddy is successful because of it's sex-laced ad campaign filled with women whose tops can't contain their bulging, over-sized breasts and hot race car drivers who can't act? Jeremy Fox doesn't think so and set out to prove it by asking people on the street if they'd ever heard of GoDaddy and, if so, could explain what GoDaddy does. Predictably, the results are not very good for GoDaddy.
Of course Jeremy works for GoDaddy competitor IX Web Hosting and wants us to know his company does a better job than GoDaddy.
- And now that fashion brands are involved, we've relabeled the flashmob FlashWalk.
- Want to be Phamous in Vegas? Oops, that's another casino's thing. Anyway, Mandalay Bay has launched the Untamed Adventure Contest. Facebook. Untamed moments. Compromising positions. Pictures. Prizes.
- Dear PR people: Don't lie. You don't want to "gauge my interest." You want me to give you press. There's no need for code words.
- Please Hire Us. Crispin Porter + Bogusky interns beg for jobs. Complete with retro flashing logo.
- If you somehow missed it during the Victoria's Secret Fashion Show, here's the :90 Michael Bay-directed commercial for your viewing pleasure.