George Takei Teams With AARP For Video Series

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George Takei, perhaps more famous now for his social media wit than for his role on Star Trek, has teamed with AARP for a video series which aims to provide older Americans with interesting and educational technology-focus content. AARP says the series, called Takei's Take,"takes a smart, funny, irreverent look at what is happening in the world of the Internet and how it infiltrates our lives."

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by Steve Hall    Sep-19-13    
Topic: Celebrity, Social, Video



AdWeek's Lauren Reeves is Our New Favorite Ad Babe

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So perhaps you've seen her videos already but if you haven't you should head over to AdWeek and check them out. We're talking about Lauren Reeves who is a comedian and has been brought in by AdWeek to comment on advertising. In her second outing, Lauren, who's quite hot herself, comments on brands' penchant for likening hot women to cars.

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by Steve Hall    Sep-19-13    
Topic: Video



Images and Ads Hook Up in Steamy gumgum Promo Video

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Fully leveraging the notion of the "hook up," in-image ad platform, gumgum, is out with a promotional video in which a super hot ad guy hooks up with a super hot image girl to, ya know, make sure we all understand gumgum is all about showing ads and images a really good time by allowing them to seamlessly hookup in orgasmic bliss.

The video's tagline? You guessed it. "Enhance your brand's performance." The brand's tagline? You guessed it. "Where images and ads hook up."

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by Steve Hall    Sep-18-13    
Topic: Racy, Video



8 Ways Video Will Turn Your Jaded Online Audience into Healthy, Happy Customers

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Every time your audience goes online, they get hit with a tidal wave of digital noise. As a marketer, how do you get your message noticed? How do you persuade a jaded online audience to ditch the noise-cancelling earplugs and listen to your story? The answer: Video.

Video works, and the stats prove it. Online video can help you to:

  • Increase web visitations by 560% when you expose your audience to a banner that contains video
  • Boost viewer engagement by 400% using online video as compared to static content such as text and graphics
  • Attract 200% - 300% more visitors by regularly posting video on your site, with time on the page rising from 1.5 minutes without video to 3 minutes with video
  • Skyrocket brand recall by an 900% when using video on multiple screens, such as online, mobile, and connected TV

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by Steve Hall    Sep-17-13    
Topic: Research, Video



This Thai Ad Will Bring Tears to Your Eyes, Warmth to Your Heart

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It's not as if we haven't seen an ad that brings tears to the eyes before but this one is so basic, so human and, in all likelihood, a representation of something that happens more often then we know. While the media love to celebrate the tragedy of life, in hidden corners of the world -- and right here at home under our noses -- acts of kindness happen every day. This work from Thai communications brand TrueMove H captures that that very basic human spirit.

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by Steve Hall    Sep-16-13    
Topic: Best, Brands, Video



Cute Redhead Births Creamy Behemoth From Her Cavernous Bowels

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When a refined young lady with a British accent sits on a toilet and lets you know she just "birthed a creamy behemoth from her cavernous bowels," you know you're in for a treat. And this Harmon Brothers-created video for Poo-Pourri, a spray you apply to the toilet bowl before you lay a brick, delivers on all fronts. The copywriting is superb. The timing and delivery excellent. And the selection of Bethany Woodruff as spokesperson brilliant.

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by Steve Hall    Sep-13-13    
Topic: Best, Video



Chipotle Hits Home Run Again With Darkly Dystopian Processed Food Statement

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Darkly dystopian yet magically hopeful, this CAA Marketing/Moonbot Studious-created three minute animated film, "The Scarecrow," flips things on its head and tells the story of an out-of-work, disintermediated scarecrow who goes to work for a bunch of crows running a processed foods factory called Crow Foods.

In this bleak, barren new world, our scarecrow gets a peek inside the Crow factory at chickens pumped with hormones and cows kept in boxes. The experience, for both the scarecrow and the viewer, is depressing and hits all too close to home. It's no secret much of what we eat can barely be called food any longer but Chipotle, which two years ago delighted us with it award-winning "Back to the Start," aims to change all that.

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by Steve Hall    Sep-12-13    
Topic: Brands, Cause, Video



Agency Says YouTube is Awesome! No, Seriously, They Really Do!

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Gleefully heaping praise on YouTube as if it had just launched yesterday, MDG Advertising is out with a video infographic (yes, that's a thing, too) that touts the benefits of creating video content and using YouTube to feature that content.

The video begins with the wonders of the Old Spice campaign and how the Gangnam style video generated $870,000 in revenue. We are then told top brand have, on average, 35,000 subscribers and 884,000 monthly video views. These brands have 203,000 Twitter followers and 2.6 million Facebook Likes.

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by Steve Hall    Sep-11-13    
Topic: Agencies, Video



This Girl's Dress is So Tight She Has to Phone Her Friend For Help

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Awkward dressing room moments. We've all had them. Well, all of you have. We never have. Except for that one time we walked in on a girl with boobs bigger than her head who was fruitlessly trying to stuff them into a bikini top. She just smiled and did the hand bra thing. We smiled too. For a very, very long time.

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by Steve Hall    Sep- 6-13    
Topic: Racy, Video



Volvo Trucks President Has 32 Ton Balls in Crazy YouTube Stunt

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We thought Steve Wynn sitting atop his new hotel in Las Vegas was a cool stunt. That's nothing compared to the stunt Volvo Truck President Claes Nilsson just pulled. In a video that has garnered upwards of 750,000 views since September 1, Nilsson stands atop a Volvo FMX truck and says, "I've learned that when you want to make a YouTube hit, you need a hook at the beginning of the film."

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by Steve Hall    Sep- 3-13    
Topic: Brands, Guerilla, Video, Viral








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