They're Fake But We Still Keep Staring

samsung_vanvouver_2010.jpg

Back in the day we'd all watch in awe "viral videos" which showed people doing seemingly unbelievable stunts that would escape the abilities of normal human beings. For a few seconds, we actually believed there were people out there that could do such amazing things as catch sunglasses on their face, jump over moving cars or make amazing basketball shots.

Now, we scoff at the idiocy of brands who shill this shit. Yet, we still watch. We are still amazed. It's like a Saw movie. We don't want to watch but we can't turn away as people are slowly and gruesomely mutilated in new and different ways.

So Samsung is out with a couple a videos to pimp their involvement with the Vancouver 2010 Olympics. Purportedly, they were shot by the brand's Mobile Explorers. In one, a skater drills herself into the ice and, in another, a hockey player scores a goal with a 40 pound curling rock.

Both are mildly amusing. Both will get views. Both will not sell any Samsung phones.

by Steve Hall    Nov- 9-09    
Topic: Opinion, Video, Viral



DirecTV Ads Now Feature Heath Ledger, JFK, Jesus

not_heath_ledger.jpg

If you had an issue with the Chris Farley commercial for DirecTV, you might have an issue with these spots featuring John F. Kennedy, Heath Ledger and Jesus.

Oh wait, they're just spoofs. Fakes. Corporate taunts. Thank you, Landline TV.

Have fun.

by Steve Hall    Nov- 2-09    
Topic: Celebrity, Spoofs, Video



Newsflash! Two Guys Deliver Only Copy of Xbox Forza Motorsport!

xbox_forza_car.jpg

If you like to watch two guys bicker over who's going to drive a Lamborghini with the only copy of Xbox Forza Motorsport from Edinburgh to the game's launch party in London, you might like this video8j6. If you don't really care about how it's decided who will get to drive the car, where they'll stop on the way and the inane things they'll say to each other along the way, you can be happy we did it for you so you don't have to.

by Steve Hall    Nov- 2-09    
Topic: Promotions, Video



Swiffer Spoofed, Axe Effect Debunked, Eighties Hyped (Again)

swiffer_logo.jpg

- Logo's The Big Sketch Comedy takes on the infamous Swiffer commercials. Horrifically funny.

- A fan or product of the 80's? The you might like the "80s-iser" from Russell Athletic.

- Dial takes on the whole Axe Effect thing and debunks it with an Attraction Field Study in which a guy stands on the sidewalk for two hours after showering with Axe. The result? Nothing. There's also the Get Magnetic site which takes a decidedly more scientific looking at why humans and animals are attracted to one another.

- Following its DEWmocracy effort, Mountain Dew has hooked up with 12 Seconds for a competition which will determine who gets to shoot the brand's next commercial.

by Steve Hall    Oct-29-09    
Topic: Consumer Created, Promotions, Spoofs, Strange, Video



True Love Does have A Happy Ending. Even if it's Branded

lacta_close.jpg

If you love sachrin sweet love stories, you'll love this one from Greece chocolate brand Lacta. It's a 17 part choose your on direction video series created by OgilvyOne in Athens. It's the story of a guy and a girl who meet at a busstop and their two year long journey back together.

You probably already know we're a true sucker for this kind of stuff but this is actually great work. It's engaging. The product placement is subtle. And it's worth watching. And the industry noticed. It won the Branded Content category at IAB's MIXX Awards last month.

Yea, we love a great love story. Start here.

by Steve Hall    Oct-29-09    
Topic: Best, Creative Commentary, Video



Because Real Olympic Sports Bore Us, Fake Ones Aim to Entice Us

michael_phelps_olympic_challenge.jpg

To drum up a bit of excitement for the Winter Olympics in Vancouver, The International Olympic Committee has launched The Best of Us Challenge, a collection of fake sporting events which wil pit Olympic athletes against regular people. For those who win, a free trip for to to Vancouver is in their future.

There will be hula-hooping, cartwheeling, juggling, plastic cup golfing and many more made up sports. Head over to The Best of Us Challenge site and you can watch Michael Phelps, Rafael Nadal, Lindssey Jacobellis and Shawn Johnson engage in this silliness. The site loads very slowly...or not at all.

Once upon a time plain old skiing and skating excited people. Hmm. How times have changed.

by Steve Hall    Oct-29-09    
Topic: Events, Promotions, Video



Oh Look! A Magician Just Hacked Your Facebook Page!

avg_free_data_snatchers_dynamo.jpg

While we're sure there's no actual magic happening in this video from identity theft company AVG Free featuring street magician Dynamo, it does a nice job illustrating just how easy it is for a hacker to take over your Facebook page. OK, it doesn't illustrate that at all but it does make us aware hackers are out there and we need to be aware of what they can do.

And, of course, AVG Free is here to help. Hopefully, their technology is a bit more substantial than a magic trick.

by Steve Hall    Oct-29-09    
Topic: Video



You Can't See the New Volvo. And Neither Can The Blind Artist

eserf_armagan.jpg

When you close your eyes and imagine what your perfect car (or anything for that matter) would look like, what do you come up with? For those of us who can see, it's just a temporary diversion. For blind artist Esref Armagan, it's how he's envisioned everything since birth.

Volvo has invited Armagan to Sweden to paint his vision of the yet to be launched S60 which will make its debut at the Geneva Motor Show in March. Here's a short documentary on the project. A longer version will be available Monday.

It's truly fascinating to see how a person who's never seen a car in his life render it. Sure, Esref can touch all the cars he wants to get a sense of what they look like and he's likely touched many. But his finished product could be pretty interesting.

That or it will turn out to be yet another lame marketing stunt.

by Steve Hall    Oct-23-09    
Topic: Video



The Perfect Life. Brought to You by Martini

martini_moment.jpg

Not that anyone really knows but a real martini used to be made with this stuff called vermouth. And it was made with gin. Now it's all about the vodka and olive juice. Well anyway, in the Netherlands, according to this long form commercial, it's all about the vermouth. Namely Martini vermouth.

Yea. The same stuff we wave over a glass of gin so we can prove to ourselves we're not just consuming a shot of gin is the same stuff some people drink alone. Personally, the stuff tastes terrible but after viewing this video, it sure seems to be a catalyst for a wonderful time.

The video, called Martini Moments, is filed with pretty people in search of the next great party. Of course, they find it and life is perfect.

by Steve Hall    Oct-22-09    
Topic: Brands, Video



Babes Battle in Slow Motion For Tekken 6

tekken_6_trailer.jpg

Is it just us or are trailers for video games getting better than trailers for movies? After viewing a couple for Tekken 6, we're inclined to think so. Both videos point to What Will You Fight For. The game is out October 30. There's also a Twitter game.

You can view one of the videos here.

by Steve Hall    Oct-21-09    
Topic: Video








Stanton Optical


Featured FREE Resource: