Hello? Hello? The helium-fueled floating viral thing has already been done people! Don't you pay attention to YouTube everyday? Apparently you don't because now you're blowing bubbles with helium and floating into the air like those idiots in the Levi's video.
Oops. Wait. This is different. For Blue Film Production, Rapp France created the video and is pimping to any brand that would like to slap its logo on it with the apparent intention of getting some viral goodness. Trouble is if everyone's already seen the unbranded version, why would anyone want to see a branded version?
As Loren Feldman loves to say, "It doesn't matter." It's all a ruse to get people to check out a case study covering the steps it takes to create a successful viral campaign.
So...to sell cars you...promote a detergent? Yes, it's the way of things in this crazy new world of Advertising 2.085736298. And that's exactly what Subaru is doing to promote the new Outback. Complete with a full blown infomercial in which outlandish claims and disclaimers are the norm, Hungry Man has Scott Vincent telling us why wives should no longer worry when their husbands come homes after a day of four wheeling and sit down on the all white couch. That and other sill infomercial stuff. Not bad.
You know those ratings that precede every movie you see in the theater? Well, the Vancouver International Film Festival has a new one. It's "V" and it states, "An Open Mind is Advised." So how do they creatively make people aware of this "new" rating? They employ a collection of sexual proclivities designed to widen our acceptance level of, by association we assume, new and different forms of film making.
The work was created by TBWAVancouver and directed by Tim Godsall. It's all about sexuality. We think.
Never mind Birkin bags and pretty scarves. The object at left is a new and insanely luxurious piece of social currency dubbed WHY -- the Wally Hermes Yacht. Outfitted with 900 meters squared of thermophotovoltaic panels (that's their way of saying it's also green), it was designed in partnership with Hermes and a company called Wally, which specializes in futuristic boats and yachts.
The pricey contentment-eating boat porn was dropped into our laps by Wisey, author of The Digestif, who told us that WHY takes Hermes' luxury ethos to a new level: don't just sport your means around your neck or on your arm: LIVE INSIDE IT. Alongside whales or off the coast of Greece!
For Nike, Manchester U soccer player Patrice Evra unzips his AW 77 hoodie and bares a vintage-style tee that reads EVRA THE GAME.
This marks the opening for a pixellated retro-gamer race to the finish, with Evra as Player 1 and each match a daunting new level. You've got the occasional zombies and giant men, but ultimately Evra defeats all and surpasses even the France level, at which point you're met with the campaign heading: THE GAME IS NEVER OVER.
Seriously? Seriously? Didn't we leave the obviously fake video thing behind years ago? Apparently, Gillette didn't get the memo and, sadly, is out with a stupid video in which three "NASCAR drivers" play chicken on the race course resulting in a large G on the raceway made out of meticulously placed skid marks.
Show us the actual, un-edited video and we might consider showing even the slightest bit of interest in this tired, lame, ridiculous tactic.
If you don't mind robots swearing at each other while bitching about the creative process you'll love this cheeky-ish video pimping xtranormal Text-to-Movie software. It's a brilliant take on the expectations and misunderstandings more than a few people have regarding what's involved in the proper development of creative
- The Geiko Gecko tries to steal some limelight from Judson Laipply in a remix of his The Evolution of Dance video.
- Feeling creative? Like to make comic strips? Into proper skincare? Then you just might love ExpressYourPOW, a make-your-own comic strip thingy from Kiehl's Acai Damage-Repairing Skincare.
- Feeling hungry? Like to eat healthy? Into turkey? Then you just might love the new Jennie-O-Turkey Store campaign.
- Feeling poor? Like to participate in contests? Into good dental care? The you just might love the 1-800-DENTIST smile makeover contest.
- Former Mayor Ed Koch tells us why New York's Presbyterian Hospital should be considered a national treasure and funded as such. Munn Rabot created and Pulitzer Prize-winning photographer David Hume Kennerly directed.
- Tired of annoying acronyms and abbreviations brought on by the pop culture of cell phones and instant messaging? So is Jul3ia. Irritated with social networking sites taking over your life? So is Jul3ia. Don't remember the last time you actually saw the sky or went outside? Neither does Jul3ia. (Go easy. It's a friend's daughter.)
- Hilton HHonors is offering members a Live Like a Mad Man Sweepstakes to win a trip to New York to be wined and dined, made over by the show's stylist, as well as receive their very own autographed script by booking the "Mad Men" rate at any Hilton hotel.
- The extended Halo 3 trailer.
Crush/Toronto, a master at taking a book's soul and turning it into pop art, drew us into the bosom of Douglas Coupland's The Gum Thief in 2007.
This year it's doing the same for Coupland's latest novel, Generation A. The approach is different: more existential, with some Tarantino pulp thrown in.