Back for its fourth year, the popular ElfYourself from OfficeMax has more goodies than ever before. Now people can star in two dances, Hip Hop Elves and Singing Elves, along with favorites from past years. Of course, Facebook Connect has been added so people can easily use Facebook photos from within ElfYourself and post the video to walls. And, yes, Twitter's there as well.
In its past three year's existence, the game has garnered 284 million visits. There was also a flash mob stunt to hype this year's outing.
Of the egg-throwing variety. Because they have invisible arms and are adept at pranks, no window is safe from them, for they are bananas. Not even Facebook can hide. Or microsites. Or Twitter. Or mocumentaries.
(Good to see the 12-step meme is alive and well because I need a Bananavention.)
It's probably not the nekkidness usually posted here that Steve likes, but it's got the wtfness not seen in a music video or commercial in some time. Directed by Mekanism's Dave and Rory, it's not a bad song, and as the bio says, Valley Lodge is working overtime channeling Cheap Trick, T. Rex, Big Star, the Kinks and a few others. But I guarantee you won't turn on a lamp again or flip a light switch without washing your hands after.
Trying hard to work in some party girl material before I leave, Heineken is back with the Know The Signs campaign and a Buzz Toolkit. They have a series of clips out where you can roll over parts of scenes which takes you to... more other scenes. Interactive! They have a series of different characters to watch out for. (Except I don't see drunk dad anywhere.) Ennyway, Drunk Pole Dancing looks like a lotta staged viral fun, after the jump. For my money, the Taxi spot is still the best spot I've seen for drinking responsibly.
New Berlin agency, TODD is out with a new campaign for the East German band, Rammstein and Universal Music. The campaign promotes the new Rammstein album, Liebe ist für alle da (Love Is There For Everyone) with the message that everyone has the right to express and receive love in whatever odd or kinky way they choose. The launch single "Pussy" shows the band members starring in their own porn movie, directed by Jonas Åkerlund.
And then there the butcher hacking the head of some dead animal. Have a look at all four videos here, here, here and here.
Believe it or not, its a campaign and it's airing on TV.
Back in the day we'd all watch in awe "viral videos" which showed people doing seemingly unbelievable stunts that would escape the abilities of normal human beings. For a few seconds, we actually believed there were people out there that could do such amazing things as catch sunglasses on their face, jump over moving cars or make amazing basketball shots.
Now, we scoff at the idiocy of brands who shill this shit. Yet, we still watch. We are still amazed. It's like a Saw movie. We don't want to watch but we can't turn away as people are slowly and gruesomely mutilated in new and different ways.
So Samsung is out with a couple a videos to pimp their involvement with the Vancouver 2010 Olympics. Purportedly, they were shot by the brand's Mobile Explorers. In one, a skater drills herself into the ice and, in another, a hockey player scores a goal with a 40 pound curling rock.
Both are mildly amusing. Both will get views. Both will not sell any Samsung phones.
If you had an issue with the Chris Farley commercial for DirecTV, you might have an issue with these spots featuring John F. Kennedy, Heath Ledger and Jesus.
Oh wait, they're just spoofs. Fakes. Corporate taunts. Thank you, Landline TV.
If you like to watch two guys bicker over who's going to drive a Lamborghini with the only copy of Xbox Forza Motorsport from Edinburgh to the game's launch party in London, you might like this video8j6. If you don't really care about how it's decided who will get to drive the car, where they'll stop on the way and the inane things they'll say to each other along the way, you can be happy we did it for you so you don't have to.
- Logo's The Big Sketch Comedy takes on the infamous Swiffer commercials. Horrifically funny.
- A fan or product of the 80's? The you might like the "80s-iser" from Russell Athletic.
- Dial takes on the whole Axe Effect thing and debunks it with an Attraction Field Study in which a guy stands on the sidewalk for two hours after showering with Axe. The result? Nothing. There's also the Get Magnetic site which takes a decidedly more scientific looking at why humans and animals are attracted to one another.
- Following its DEWmocracy effort, Mountain Dew has hooked up with 12 Seconds for a competition which will determine who gets to shoot the brand's next commercial.
If you love sachrin sweet love stories, you'll love this one from Greece chocolate brand Lacta. It's a 17 part choose your on direction video series created by OgilvyOne in Athens. It's the story of a guy and a girl who meet at a busstop and their two year long journey back together.
You probably already know we're a true sucker for this kind of stuff but this is actually great work. It's engaging. The product placement is subtle. And it's worth watching. And the industry noticed. It won the Branded Content category at IAB's MIXX Awards last month.
Yea, we love a great love story. Start here.