You Can't See the New Volvo. And Neither Can The Blind Artist

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When you close your eyes and imagine what your perfect car (or anything for that matter) would look like, what do you come up with? For those of us who can see, it's just a temporary diversion. For blind artist Esref Armagan, it's how he's envisioned everything since birth.

Volvo has invited Armagan to Sweden to paint his vision of the yet to be launched S60 which will make its debut at the Geneva Motor Show in March. Here's a short documentary on the project. A longer version will be available Monday.

It's truly fascinating to see how a person who's never seen a car in his life render it. Sure, Esref can touch all the cars he wants to get a sense of what they look like and he's likely touched many. But his finished product could be pretty interesting.

That or it will turn out to be yet another lame marketing stunt.

by Steve Hall    Oct-23-09    
Topic: Video



The Perfect Life. Brought to You by Martini

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Not that anyone really knows but a real martini used to be made with this stuff called vermouth. And it was made with gin. Now it's all about the vodka and olive juice. Well anyway, in the Netherlands, according to this long form commercial, it's all about the vermouth. Namely Martini vermouth.

Yea. The same stuff we wave over a glass of gin so we can prove to ourselves we're not just consuming a shot of gin is the same stuff some people drink alone. Personally, the stuff tastes terrible but after viewing this video, it sure seems to be a catalyst for a wonderful time.

The video, called Martini Moments, is filed with pretty people in search of the next great party. Of course, they find it and life is perfect.

by Steve Hall    Oct-22-09    
Topic: Brands, Video



Babes Battle in Slow Motion For Tekken 6

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Is it just us or are trailers for video games getting better than trailers for movies? After viewing a couple for Tekken 6, we're inclined to think so. Both videos point to What Will You Fight For. The game is out October 30. There's also a Twitter game.

You can view one of the videos here.

by Steve Hall    Oct-21-09    
Topic: Video



Media All Star Named, Pixar Lamp Gets Electric Chair

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- Matt Seiler, Global CEO of Universal McCann, has been named the MediaWeek's 2009 Media All Star "Executive of the Year."

- Want to see the world's largest dog biscuit? One was created for the launch of Scooby-Doo! The Mystery Begins on DVD. It's now listed ass the largest by Guinness.

- The PIxar lamp gets the electric chair for killing the I.

by Steve Hall    Oct-20-09    
Topic: Industry Events, Video



Satan's Got Nice Digs; He's Just Got a Serious Pest Problem.

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Say hello to "My Home is Like Hell," a campaign that encourages the intrepid to move if their current residence feels anything like eternal damnation.

The effort is for Vlanimmo.be, a Belgian firm that specializes in helping users find new homes either to buy or rent. Agency Cherry and Cake plans to produce four videos that feature an actual home in hell, and the unhappy protagonist Matt Demon, whose Facebook and Twitter you can follow if you don't have enough fictional friends.

See Episode 1 in English below; Episode 2 follows but is only available in French.

more »

by Angela Natividad    Oct-14-09    
Topic: Brands, Campaigns, Video



How's a Gushers Make You Feel? Toll, Toll, Supertoll!

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"Okay dancers, show me 'crazy with happiness'!"

You gotta love whatever comes after a statement like that.

"Kinderkreis," a universe constructed for Gushers video "Danse Gooshers," is a fictional TV show where occasionally uncomfortable-looking German kids are offered a product. Then they tell the host how they feel about it -- think "crazy with happiness!" -- and a series of spandex-ensconced interpretive dancers pump out that sentiment to the best of their abilities.

Watch orange man go ballistic. He's feeling it! But for a real thrill, wait until the dancers are greenscreened in with the faces of inexplicably delighted children.

We ask you -- what on the internet is better than this? Curious work by Publicis Modem.

more »

by Angela Natividad    Oct-14-09    
Topic: Brands, Campaigns, Strange, Video



'Helicopter Boyz' Opens Entertaining Possibilities for Camera Projector Feature

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Nikon's COOLPIX S1000pj does this neat, if not evidently useful, thing where you can project your photos onto a wall. To promote this feature it came up with "Helicopter Boyz," an outdoor event at Yomiuri Land where two boys -- with cameras strapped to their bodies -- shake ass onstage while photos are projected behind them.

Lends a very cool effect. Watchy watchy. Note though that the music will be ricocheting from one end of your brain to the other for at least the next hour.

more »

by Angela Natividad    Oct-14-09    
Topic: Good, Outdoor, Video



A Halloween Promotion Disaster Detailed in 14 Easy Steps

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"Not only am I a terrible copywriter but my client actually approved this shit." That's the apparent confession of a DeVito Verdi New York creative during a Copywriters Anonymous meeting earlier this week. The copywriter was referring to recent television commercial created for client Meijer, a Midwest-based retailer. You can view the disaster here.

But that's not what we're really talking about here. The retailer recently launched a Halloween promotion that, OMG, lets you make a video of yourself wearing a Halloween mask! It's really easy. Here's what you do.

1. Fire up your webcam (Oops, don't have one)
2. Go to http://meijerhalloween.com and oops. You have to give Adobe Flash Player permission to access your webcam and microphone which you don't have. No worries, we'll just check it out anyway.
3. Click Allow and oops. "Total Immersion D'Fusion Web Plug-in Installation Required." Say what? Never heard of that. (Why do we need yet another plug in when Flash would have worked just fine?)
4. Throw your hands up and download the plug in anyway.
5. Refresh.
6. View screen as it reload and, again, tells you, "Total Immersion D'Fusion Web Plug-in Installation Required." (Um, say what? We already did that.)
7. Oh wait. Note onscreen verbiage, "You have to manually launch it."
8. Proceed to waste more time digging around your hard drive to find out where exactly that weird ass plug in downloaded to.
9. Give up and move on with your day.

And if you're the one reviewing this less than wonderful Halloween promotion:

10. Feel sorry for the creator who sent you the work and link to what one of these video creations would look like.
11. View the video and, again, feel sorry for the person who sent you this work because you know them.
12. Don't publicly out them because your not a dick and don't want to hurt their feelings by telling them this is one of the lamest pieces of shit you've reviewed in a long time.
13. Have second thoughts about mentioning this at all.
14. Then click the Publish button. Because it's your job.

by Steve Hall    Oct-13-09    
Topic: Consumer Created, Online, Social, Video, Worst



Michelin Man Made Over, Milk Meets Milkquarious

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- The Michelin Man is getting makeover. He's transforming into a "tire-chucking superhero." OK, then.

- WONGDOODY: The company, along with a few lucky staffers, will be featured on next week's Oct. 14 episode of "America's Next Top Model" as part of a "challenge" experienced by the season's petite models.

- Ooo. Ooo. Here's a good one from a reader: Bridge Worldwide, an ad agency in Ohio, is having employees spend the day selling the CMO's new book, Marketing With Meaning. They've sent my company four unsolicited emails about it, in addition to spamming social media outlets like Facebook and Twitter. Marketing With Meaning? I don't think these people understand what irony is.

- This is what those New York creatives who charge $750 per hour do with the money.

- Outside Magazine enters the world of Harry Potter moving media.

- Check out Milkquarious. It's about a rock idol, White Gold, who swears by the power of milk for strong bones, hair, teeth and nails.

- Yellow Pages guerrilla marketing campaign hits the target.

by Steve Hall    Oct- 7-09    
Topic: Brands, Guerilla, Magazine, Social, Video



Levi's Helium Jeans Viral Hacked For Self Promo

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Hello? Hello? The helium-fueled floating viral thing has already been done people! Don't you pay attention to YouTube everyday? Apparently you don't because now you're blowing bubbles with helium and floating into the air like those idiots in the Levi's video.

Oops. Wait. This is different. For Blue Film Production, Rapp France created the video and is pimping to any brand that would like to slap its logo on it with the apparent intention of getting some viral goodness. Trouble is if everyone's already seen the unbranded version, why would anyone want to see a branded version?

As Loren Feldman loves to say, "It doesn't matter." It's all a ruse to get people to check out a case study covering the steps it takes to create a successful viral campaign.

by Steve Hall    Oct- 7-09    
Topic: Bad, Video, Viral










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