True Love Does have A Happy Ending. Even if it's Branded

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If you love sachrin sweet love stories, you'll love this one from Greece chocolate brand Lacta. It's a 17 part choose your on direction video series created by OgilvyOne in Athens. It's the story of a guy and a girl who meet at a busstop and their two year long journey back together.

You probably already know we're a true sucker for this kind of stuff but this is actually great work. It's engaging. The product placement is subtle. And it's worth watching. And the industry noticed. It won the Branded Content category at IAB's MIXX Awards last month.

Yea, we love a great love story. Start here.

by Steve Hall    Oct-29-09    
Topic: Best, Creative Commentary, Video



Because Real Olympic Sports Bore Us, Fake Ones Aim to Entice Us

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To drum up a bit of excitement for the Winter Olympics in Vancouver, The International Olympic Committee has launched The Best of Us Challenge, a collection of fake sporting events which wil pit Olympic athletes against regular people. For those who win, a free trip for to to Vancouver is in their future.

There will be hula-hooping, cartwheeling, juggling, plastic cup golfing and many more made up sports. Head over to The Best of Us Challenge site and you can watch Michael Phelps, Rafael Nadal, Lindssey Jacobellis and Shawn Johnson engage in this silliness. The site loads very slowly...or not at all.

Once upon a time plain old skiing and skating excited people. Hmm. How times have changed.

by Steve Hall    Oct-29-09    
Topic: Events, Promotions, Video



Oh Look! A Magician Just Hacked Your Facebook Page!

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While we're sure there's no actual magic happening in this video from identity theft company AVG Free featuring street magician Dynamo, it does a nice job illustrating just how easy it is for a hacker to take over your Facebook page. OK, it doesn't illustrate that at all but it does make us aware hackers are out there and we need to be aware of what they can do.

And, of course, AVG Free is here to help. Hopefully, their technology is a bit more substantial than a magic trick.

by Steve Hall    Oct-29-09    
Topic: Video



You Can't See the New Volvo. And Neither Can The Blind Artist

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When you close your eyes and imagine what your perfect car (or anything for that matter) would look like, what do you come up with? For those of us who can see, it's just a temporary diversion. For blind artist Esref Armagan, it's how he's envisioned everything since birth.

Volvo has invited Armagan to Sweden to paint his vision of the yet to be launched S60 which will make its debut at the Geneva Motor Show in March. Here's a short documentary on the project. A longer version will be available Monday.

It's truly fascinating to see how a person who's never seen a car in his life render it. Sure, Esref can touch all the cars he wants to get a sense of what they look like and he's likely touched many. But his finished product could be pretty interesting.

That or it will turn out to be yet another lame marketing stunt.

by Steve Hall    Oct-23-09    
Topic: Video



The Perfect Life. Brought to You by Martini

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Not that anyone really knows but a real martini used to be made with this stuff called vermouth. And it was made with gin. Now it's all about the vodka and olive juice. Well anyway, in the Netherlands, according to this long form commercial, it's all about the vermouth. Namely Martini vermouth.

Yea. The same stuff we wave over a glass of gin so we can prove to ourselves we're not just consuming a shot of gin is the same stuff some people drink alone. Personally, the stuff tastes terrible but after viewing this video, it sure seems to be a catalyst for a wonderful time.

The video, called Martini Moments, is filed with pretty people in search of the next great party. Of course, they find it and life is perfect.

by Steve Hall    Oct-22-09    
Topic: Brands, Video



Babes Battle in Slow Motion For Tekken 6

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Is it just us or are trailers for video games getting better than trailers for movies? After viewing a couple for Tekken 6, we're inclined to think so. Both videos point to What Will You Fight For. The game is out October 30. There's also a Twitter game.

You can view one of the videos here.

by Steve Hall    Oct-21-09    
Topic: Video



Media All Star Named, Pixar Lamp Gets Electric Chair

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- Matt Seiler, Global CEO of Universal McCann, has been named the MediaWeek's 2009 Media All Star "Executive of the Year."

- Want to see the world's largest dog biscuit? One was created for the launch of Scooby-Doo! The Mystery Begins on DVD. It's now listed ass the largest by Guinness.

- The PIxar lamp gets the electric chair for killing the I.

by Steve Hall    Oct-20-09    
Topic: Industry Events, Video



Satan's Got Nice Digs; He's Just Got a Serious Pest Problem.

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Say hello to "My Home is Like Hell," a campaign that encourages the intrepid to move if their current residence feels anything like eternal damnation.

The effort is for Vlanimmo.be, a Belgian firm that specializes in helping users find new homes either to buy or rent. Agency Cherry and Cake plans to produce four videos that feature an actual home in hell, and the unhappy protagonist Matt Demon, whose Facebook and Twitter you can follow if you don't have enough fictional friends.

See Episode 1 in English below; Episode 2 follows but is only available in French.

more »

by Angela Natividad    Oct-14-09    
Topic: Brands, Campaigns, Video



How's a Gushers Make You Feel? Toll, Toll, Supertoll!

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"Okay dancers, show me 'crazy with happiness'!"

You gotta love whatever comes after a statement like that.

"Kinderkreis," a universe constructed for Gushers video "Danse Gooshers," is a fictional TV show where occasionally uncomfortable-looking German kids are offered a product. Then they tell the host how they feel about it -- think "crazy with happiness!" -- and a series of spandex-ensconced interpretive dancers pump out that sentiment to the best of their abilities.

Watch orange man go ballistic. He's feeling it! But for a real thrill, wait until the dancers are greenscreened in with the faces of inexplicably delighted children.

We ask you -- what on the internet is better than this? Curious work by Publicis Modem.

more »

by Angela Natividad    Oct-14-09    
Topic: Brands, Campaigns, Strange, Video



'Helicopter Boyz' Opens Entertaining Possibilities for Camera Projector Feature

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Nikon's COOLPIX S1000pj does this neat, if not evidently useful, thing where you can project your photos onto a wall. To promote this feature it came up with "Helicopter Boyz," an outdoor event at Yomiuri Land where two boys -- with cameras strapped to their bodies -- shake ass onstage while photos are projected behind them.

Lends a very cool effect. Watchy watchy. Note though that the music will be ricocheting from one end of your brain to the other for at least the next hour.

more »

by Angela Natividad    Oct-14-09    
Topic: Good, Outdoor, Video










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