A Halloween Promotion Disaster Detailed in 14 Easy Steps

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"Not only am I a terrible copywriter but my client actually approved this shit." That's the apparent confession of a DeVito Verdi New York creative during a Copywriters Anonymous meeting earlier this week. The copywriter was referring to recent television commercial created for client Meijer, a Midwest-based retailer. You can view the disaster here.

But that's not what we're really talking about here. The retailer recently launched a Halloween promotion that, OMG, lets you make a video of yourself wearing a Halloween mask! It's really easy. Here's what you do.

1. Fire up your webcam (Oops, don't have one)
2. Go to http://meijerhalloween.com and oops. You have to give Adobe Flash Player permission to access your webcam and microphone which you don't have. No worries, we'll just check it out anyway.
3. Click Allow and oops. "Total Immersion D'Fusion Web Plug-in Installation Required." Say what? Never heard of that. (Why do we need yet another plug in when Flash would have worked just fine?)
4. Throw your hands up and download the plug in anyway.
5. Refresh.
6. View screen as it reload and, again, tells you, "Total Immersion D'Fusion Web Plug-in Installation Required." (Um, say what? We already did that.)
7. Oh wait. Note onscreen verbiage, "You have to manually launch it."
8. Proceed to waste more time digging around your hard drive to find out where exactly that weird ass plug in downloaded to.
9. Give up and move on with your day.

And if you're the one reviewing this less than wonderful Halloween promotion:

10. Feel sorry for the creator who sent you the work and link to what one of these video creations would look like.
11. View the video and, again, feel sorry for the person who sent you this work because you know them.
12. Don't publicly out them because your not a dick and don't want to hurt their feelings by telling them this is one of the lamest pieces of shit you've reviewed in a long time.
13. Have second thoughts about mentioning this at all.
14. Then click the Publish button. Because it's your job.

by Steve Hall    Oct-13-09    
Topic: Consumer Created, Online, Social, Video, Worst



Michelin Man Made Over, Milk Meets Milkquarious

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- The Michelin Man is getting makeover. He's transforming into a "tire-chucking superhero." OK, then.

- WONGDOODY: The company, along with a few lucky staffers, will be featured on next week's Oct. 14 episode of "America's Next Top Model" as part of a "challenge" experienced by the season's petite models.

- Ooo. Ooo. Here's a good one from a reader: Bridge Worldwide, an ad agency in Ohio, is having employees spend the day selling the CMO's new book, Marketing With Meaning. They've sent my company four unsolicited emails about it, in addition to spamming social media outlets like Facebook and Twitter. Marketing With Meaning? I don't think these people understand what irony is.

- This is what those New York creatives who charge $750 per hour do with the money.

- Outside Magazine enters the world of Harry Potter moving media.

- Check out Milkquarious. It's about a rock idol, White Gold, who swears by the power of milk for strong bones, hair, teeth and nails.

- Yellow Pages guerrilla marketing campaign hits the target.

by Steve Hall    Oct- 7-09    
Topic: Brands, Guerilla, Magazine, Social, Video



Levi's Helium Jeans Viral Hacked For Self Promo

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Hello? Hello? The helium-fueled floating viral thing has already been done people! Don't you pay attention to YouTube everyday? Apparently you don't because now you're blowing bubbles with helium and floating into the air like those idiots in the Levi's video.

Oops. Wait. This is different. For Blue Film Production, Rapp France created the video and is pimping to any brand that would like to slap its logo on it with the apparent intention of getting some viral goodness. Trouble is if everyone's already seen the unbranded version, why would anyone want to see a branded version?

As Loren Feldman loves to say, "It doesn't matter." It's all a ruse to get people to check out a case study covering the steps it takes to create a successful viral campaign.

by Steve Hall    Oct- 7-09    
Topic: Bad, Video, Viral



Outback Detergent + Infomercial = Subaru Promotion

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So...to sell cars you...promote a detergent? Yes, it's the way of things in this crazy new world of Advertising 2.085736298. And that's exactly what Subaru is doing to promote the new Outback. Complete with a full blown infomercial in which outlandish claims and disclaimers are the norm, Hungry Man has Scott Vincent telling us why wives should no longer worry when their husbands come homes after a day of four wheeling and sit down on the all white couch. That and other sill infomercial stuff. Not bad.

by Steve Hall    Oct- 7-09    
Topic: Good, Video



Beastiality, S&M, Fetishes Encourage Open Mind For Film Festival

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You know those ratings that precede every movie you see in the theater? Well, the Vancouver International Film Festival has a new one. It's "V" and it states, "An Open Mind is Advised." So how do they creatively make people aware of this "new" rating? They employ a collection of sexual proclivities designed to widen our acceptance level of, by association we assume, new and different forms of film making.

The work was created by TBWAVancouver and directed by Tim Godsall. It's all about sexuality. We think.

by Steve Hall    Oct- 7-09    
Topic: Good, Racy, Video



Hermes Makes Another Streamlined Sexy Expensive Thing You Can't Have.

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Never mind Birkin bags and pretty scarves. The object at left is a new and insanely luxurious piece of social currency dubbed WHY -- the Wally Hermes Yacht. Outfitted with 900 meters squared of thermophotovoltaic panels (that's their way of saying it's also green), it was designed in partnership with Hermes and a company called Wally, which specializes in futuristic boats and yachts.

The pricey contentment-eating boat porn was dropped into our laps by Wisey, author of The Digestif, who told us that WHY takes Hermes' luxury ethos to a new level: don't just sport your means around your neck or on your arm: LIVE INSIDE IT. Alongside whales or off the coast of Greece!

more »

by Angela Natividad    Oct- 1-09    
Topic: Brands, Packaging, Trends and Culture, Video



Geek Genes and Victorious Spirit Meld in Nike/Evra Spot

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For Nike, Manchester U soccer player Patrice Evra unzips his AW 77 hoodie and bares a vintage-style tee that reads EVRA THE GAME.

This marks the opening for a pixellated retro-gamer race to the finish, with Evra as Player 1 and each match a daunting new level. You've got the occasional zombies and giant men, but ultimately Evra defeats all and surpasses even the France level, at which point you're met with the campaign heading: THE GAME IS NEVER OVER.

more »

by Angela Natividad    Oct- 1-09    
Topic: Brands, Campaigns, Celebrity, Good, Social, Video



Fake Video Stunt Still Alive And Well

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Seriously? Seriously? Didn't we leave the obviously fake video thing behind years ago? Apparently, Gillette didn't get the memo and, sadly, is out with a stupid video in which three "NASCAR drivers" play chicken on the race course resulting in a large G on the raceway made out of meticulously placed skid marks.

Yawn.

Show us the actual, un-edited video and we might consider showing even the slightest bit of interest in this tired, lame, ridiculous tactic.

by Steve Hall    Sep-29-09    
Topic: Bad, Brands, Video



Robots Educate Clients on Creative Process

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If you don't mind robots swearing at each other while bitching about the creative process you'll love this cheeky-ish video pimping xtranormal Text-to-Movie software. It's a brilliant take on the expectations and misunderstandings more than a few people have regarding what's involved in the proper development of creative

by Steve Hall    Sep-29-09    
Topic: Good, Racy, Strange, Video



Gecko Evolves, Comics Skinned, Turkey Hyped, Dentistry Delivered

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- The Geiko Gecko tries to steal some limelight from Judson Laipply in a remix of his The Evolution of Dance video.

- Feeling creative? Like to make comic strips? Into proper skincare? Then you just might love ExpressYourPOW, a make-your-own comic strip thingy from Kiehl's Acai Damage-Repairing Skincare.

- Feeling hungry? Like to eat healthy? Into turkey? Then you just might love the new Jennie-O-Turkey Store campaign.

- Feeling poor? Like to participate in contests? Into good dental care? The you just might love the 1-800-DENTIST smile makeover contest.

by Steve Hall    Sep-29-09    
Topic: Brands, Promotions, Social, Spoofs, Video










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