Doomed New Beverage Goes Out to UN General Assembly

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RelaxZen, a beverage that promises to both relax and focus you, decided to put itself to the test by sending cases of product to the 192 leaders meeting at the United Nations General Assembly.

RelaxZen is outfitted much like other doomed drinks that came and went in the early 2000s. It has zero calories and sugar, is non-drowsy and provides "100% focused relaxation."

Check out their Open Letter to the UN, which is doing a molassessy circuit of YouTube as we speak. It sports a cheap potshot of Ahmadinejad, which is supposed to be a funny illustration of how some people need to mellow out, but it just came across as feeble and sad.

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by Angela Natividad    Sep-24-09    
Topic: Brands, Campaigns, Guerilla, Political, Video



Dude Takes Viagra Before Commercial Shoot

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We're not really in love with this second outing for the National Campaign to Prevent Teen Pregnancy and Unplanned Parenthood in which a Viagra commercial shoot is spoofed. It's just not that funny. Maybe it's because it's Advertising Week and we're expecting greatness. Oh wait. Advertising greatness? The two words don't even belong in the same sentence. Sorry about that.

Well anyway. Here it is.

by Steve Hall    Sep-21-09    
Topic: Cause, Strange, Video



Creatives Get Sacked. Memorialize the Experience on Video

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Not that a lot of us don't already know but if you've somehow managed to escape periods of jobless during your career in advertising, you really ought to exercise your empathy gene by watching The Sack. It's a video series which follows the travails of two out of work creatives from Melbourne. The series takes a look at what the pair went through from the point of sacking to (they fully intend) re-employment.

It's cheeky. It's fun. Give it a watch. And maybe even hire these guys.

by Steve Hall    Sep-21-09    
Topic: Agencies, Video



Relationship Retards Bare Warts, Lapsed STD Checks and All

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Love in the Dumps has the unlikely, and possibly masochistic, ambition of becoming the non-dating site of dating sites. The homepage makes a show of highlighting everything we hate about romantic relations: a section titled Date Dispatch headlines a manifesto on white guys that date Asian girls, Pop Goes the Culture reviews "Hud" 46 years late, and Featured Impersonals showcase various users by antidepressent stats, among other things.

We like the Dr. Damage and Bitch Whispers sections best.

AAAAANYwho, to promote the site, a series of videos are hitting YouTube under the cheerful premise relationship retard. Witness a bunch of for-the-most-part dateable people proclaim, with glee, all the ways in which they'll ruin your life after a couple of months' nesting-time. One will smash you with sarcasm; another vows he'll probably leave you for the neighbour.

If only you could gauge that stuff beforehand. But, given that you can't, might as well admit that you, too, are prone to some retarded relationship shit.

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by Angela Natividad    Sep-18-09    
Topic: Brands, Campaigns, Online, Promotions, Video



'Dude, We Made That Thinkpad Fly!'

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Dude! Dude! Dude! Thinkpad! Dude! Bees! Dude! Thinkpad! Fly! It's moving! Dude! It's lifting! Dude! Whoa! Dude! Oh My God! Dude! Dude! Dude! Thinkpad! Dude! Fly! Bees! Dude! Dude! Dude!

Oh please.

by Steve Hall    Sep-17-09    
Topic: Video, Worst



Two Untamed Unveil New MINIs

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Oh wow. Way to introduce a new car! To hype the new MINI convertible and coupe, two twins who are referred to as Two Untamed prep us for the vehicles, unveiling at the Frankfurt Motor Show.

The pair have done several other videos leading up to this one which tease and don't show the vehicles. This last one shows us the goods. Sweet ride.

by Steve Hall    Sep-16-09    
Topic: Brands, Good, Video



Real Life Interferes With Latest Viral Debacle

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This is what you get for deciding to enjoy the weekend as opposed to spending it obsessed with Twitter. While we were right on top of the Motrin Moms Fiasco a few months back, we completely missed this past weekend's Denmark Karen Debacle which involved a video of a woman seeking the father of her newborn baby. Turns out the whole thing was for Visit Denmark.

In the video, which was created by Grey Denmark, "Karen" holds her baby and speaks into the camera. She talks about how she met the father of her baby a year and a half ago in a bar and how they proceeded to have sex at a place call the Custom House bar. She doesn't remember where he's from or what his name is but she does manage to mention a few tidbits about Denmark in the video.

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by Steve Hall    Sep-15-09    
Topic: Video, Viral



Newsflash! Brands Still Making Virals!

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Yawn. Sorry. We just can't help it. Viral. Viral Viral. It just makes us wish the word never existed. Well, at least for describing advertising efforts otherwise known as videos. Yes, people, videos. They are, after all, just videos. THEY AREN"T VIRAL UNTIL A SHIT TON OF PEOPLE VIEW THEM!

OK, sorry, we tend to off on that one.

Anyway, Audi's out with a collection of new VIDEOS (oops, sorry) that depict freakty electrical happenings like a lawnmower gone crazy, static electricity that sends a kid across the room and a lightning storm that attack Frankfurt.

All to promote a new car. Yea. A new car. Makes one long for those boring winding mountain road commercials that just, well, show the car. Which is, after all, what everyone wants to see in the first place.

by Steve Hall    Sep- 9-09    
Topic: Brands, Campaigns, Video, Viral



Move Over P Diddy, Dan Aykroyd's Spirits Have Spirits.

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Sorry Sean, Dan's talking about both kinds of spirits and I'm not missing this. It began as an innocuous enough of a PR announcement:

"Actor, screenwriter, musician and now distiller Dan Aykroyd, whose credits include Saturday Night Live, The Blues Brothers, Ghostbusters and Driving Miss Daisy, will sign purchased bottles of his Crystal Head Vodka at the PA Wine & Spirits store at 1218 Chestnut St., Philadelphia, from 4 p.m. to 6 p.m. on Thursday, Sept. 10."

Until you Googled Crystal Head Vodka. How do you not love this guy after watching him talk about spirits? (8 min clip below.) Looking back, the UFO doc sure makes sense now. And the $49.99 pricetag? Genius! People always pay more for the paranormal.

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by Bill Green    Sep- 3-09    
Topic: Celebrity, Strange, Video



Almost Ready, Guys. Just Tryin' to Decide if It's a Kitchen Knife Day.

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Through the magic of YouTube, Choose a Different Ending walks you almost seamlessly through a tense scenario between street kids. As it progresses, you get to decide what happens next and how you -- as a character -- will react.

The choose-your-own-adventure model's been used before, notably by Twix, but not this well or for this provocative a cause. We were surprised by how the experience captured our curiosity -- and also by a lot of the endings. (When you elect to talk things out, it's rare that you expect to be gutted like a fish.)

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by Angela Natividad    Aug-28-09    
Topic: Best, Campaigns, Cause, Video








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