For Nike, Manchester U soccer player Patrice Evra unzips his AW 77 hoodie and bares a vintage-style tee that reads EVRA THE GAME.
This marks the opening for a pixellated retro-gamer race to the finish, with Evra as Player 1 and each match a daunting new level. You've got the occasional zombies and giant men, but ultimately Evra defeats all and surpasses even the France level, at which point you're met with the campaign heading: THE GAME IS NEVER OVER.
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Seriously? Seriously? Didn't we leave the obviously fake video thing behind years ago? Apparently, Gillette didn't get the memo and, sadly, is out with a stupid video in which three "NASCAR drivers" play chicken on the race course resulting in a large G on the raceway made out of meticulously placed skid marks.
Yawn.
Show us the actual, un-edited video and we might consider showing even the slightest bit of interest in this tired, lame, ridiculous tactic.
If you don't mind robots swearing at each other while bitching about the creative process you'll love this cheeky-ish video pimping xtranormal Text-to-Movie software. It's a brilliant take on the expectations and misunderstandings more than a few people have regarding what's involved in the proper development of creative
- The Geiko Gecko tries to steal some limelight from Judson Laipply in a remix of his The Evolution of Dance video.
- Feeling creative? Like to make comic strips? Into proper skincare? Then you just might love ExpressYourPOW, a make-your-own comic strip thingy from Kiehl's Acai Damage-Repairing Skincare.
- Feeling hungry? Like to eat healthy? Into turkey? Then you just might love the new Jennie-O-Turkey Store campaign.
- Feeling poor? Like to participate in contests? Into good dental care? The you just might love the 1-800-DENTIST smile makeover contest.
- Former Mayor Ed Koch tells us why New York's Presbyterian Hospital should be considered a national treasure and funded as such. Munn Rabot created and Pulitzer Prize-winning photographer David Hume Kennerly directed.
- Tired of annoying acronyms and abbreviations brought on by the pop culture of cell phones and instant messaging? So is Jul3ia. Irritated with social networking sites taking over your life? So is Jul3ia. Don't remember the last time you actually saw the sky or went outside? Neither does Jul3ia. (Go easy. It's a friend's daughter.)
- Hilton HHonors is offering members a Live Like a Mad Man Sweepstakes to win a trip to New York to be wined and dined, made over by the show's stylist, as well as receive their very own autographed script by booking the "Mad Men" rate at any Hilton hotel.
- The extended Halo 3 trailer.
Crush/Toronto, a master at taking a book's soul and turning it into pop art, drew us into the bosom of Douglas Coupland's The Gum Thief in 2007.
This year it's doing the same for Coupland's latest novel, Generation A. The approach is different: more existential, with some Tarantino pulp thrown in.
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RelaxZen, a beverage that promises to both relax and focus you, decided to put itself to the test by sending cases of product to the 192 leaders meeting at the United Nations General Assembly.
RelaxZen is outfitted much like other doomed drinks that came and went in the early 2000s. It has zero calories and sugar, is non-drowsy and provides "100% focused relaxation."
Check out their Open Letter to the UN, which is doing a molassessy circuit of YouTube as we speak. It sports a cheap potshot of Ahmadinejad, which is supposed to be a funny illustration of how some people need to mellow out, but it just came across as feeble and sad.
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We're not really in love with this second outing for the National Campaign to Prevent Teen Pregnancy and Unplanned Parenthood in which a Viagra commercial shoot is spoofed. It's just not that funny. Maybe it's because it's Advertising Week and we're expecting greatness. Oh wait. Advertising greatness? The two words don't even belong in the same sentence. Sorry about that.
Well anyway. Here it is.
Not that a lot of us don't already know but if you've somehow managed to escape periods of jobless during your career in advertising, you really ought to exercise your empathy gene by watching The Sack. It's a video series which follows the travails of two out of work creatives from Melbourne. The series takes a look at what the pair went through from the point of sacking to (they fully intend) re-employment.
It's cheeky. It's fun. Give it a watch. And maybe even hire these guys.
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