Because Hot Chicks and Cool Gimmicks Make Average Pop Songs Better.

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Face it, you're not watching to the video experiment below for Calvin Harris' new single Ready For The Weekend if it doesn't have those two things going for it. Part one: Mr. Humanthesizer used special conductive green ink to connect with 34 sound pads on the floor, each one corresponding to the various instruments used in the song. After his long explanation is when the video gets interesting in part two: Add hot chicks dancing and slapping in rhythm to actually perform the song. Insert vocalist and there ya go, 2:55 minutes of your life gone.

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by Bill Green    Aug-12-09    
Topic: Video



Lights, Camera, Advertising

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A few new docs out on the business...

First up, Art & Copy looks at... advertising. I haven't seen it yet but it's produced in conjunction with the One Show. From what I can tell by the trailer, it looks like it covers the usual topics and players relative to the business. (What, no George Parker?)

Next up is Marc Colucci's Lemonade, a look at people who were fired from agency jobs and who have now found new directions in life. Yea new things in life! It's an extension of the Please Feed The Animals blog. (Via AdPulp.)

Another older but still relevant look at the business is PBS' The Persuaders. Watch the whole thing online for free.

Add them to the cue kids.

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by Bill Green    Aug-10-09    
Topic: Creative Commentary, Trends and Culture, Video



World's Largest (Fake) Water Slide Hypes Microsoft Project

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Smack atop the category No Fucking Way comes this video of Austrian engineer Bruno Kammerl tearing down the "world's largest water slide," catching serious air and then making an impossibly perfect landing in a small blow up swimming pool.

And yea, it's sponsored, of course. By Microsoft Project.

by Steve Hall    Aug- 7-09    
Topic: Brands, Video



Lovers Torn Apart To Promote Band

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If you're a sucker for heartstring-pulling yearnings of love, you just might like this videhttp://www.findlittlefeather.com/o from the band One Eskimo in which Little Feather and One eskimO lead a pleasant life in an igloo...until the evil Mr. Top Hat breaks the igloo in two separating the two lovers from one another and takes Little Feather.

One eskimO sets out on a journey with his friends to find his love as we listen to the band play quest-worthy music.

By visiting Little Feather fans can join One eskimO and his friends on a quest to track down his lost love. Users are confronted with a series of challenges and games set by Mr. Top Hat, which they have to overcome if they ever want One eskmiO to see Little Feather again. Each game corresponds to major plot points from the animations themselves and employs the same unique look and feel.

Go ahead. Feel the love on a Wednesday morning.

by Steve Hall    Aug- 5-09    
Topic: Video



CP+B Interns Get Their Rap On

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Only in the advertising business can the lowly function of internship be passed off as semi-glorious. Well, either that or these Crispin Porter + Bogusky interns are the best out there. After all, how many interns go to the trouble of created a four minute video to rap about how great (bad) it is to work at an agency? Can't count to five, yet? Right.

We like the effort. Our favorite line in the song? "Hey girl jump on my intertia and I'll give you a ride." Yup. Even in an intern video there's sexual overtones. Well, this is advertising, right?

by Steve Hall    Aug- 5-09    
Topic: Agencies, Good, Video



The Sappy Marriage Proposal Never Gets Tired

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So someone sent us a message which read, "Not sure if you're the sensitive sappy type but here's a link to the extended version of a new TV campaign we just finished for Robbins Brothers Engagement Ring Stores."

OK so reading Adrants might not lead one to believe the people behind it (in this case, me) have anything but vindictive bones in their bodies but they would be wrong. Are we jaded? Yes. Are we temperamental? Yes. Are we unfairly bitchy from time to time? Yes. Are we like a playground will of wise ass little shits with nothing better to do that sling mud at one another and call each other names? Yes.

But, believe it or not, we are not insensitive and we are close to the biggest sap out there. After all, we cried during Sandra Bullock's film, The Proposal. Yes, we really did.

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by Steve Hall    Jul-31-09    
Topic: Creative Commentary, Good, Opinion, Video



Dick Cheney and Tupac Attack Fashion-Challenged Chicagoans

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Beware Chiocagoans. Do not get caught walking the sidewalks wearing bad fashion lest you get jacked by Dick Cheney and Tupac. OK, so it's not really Dick Cheney and Tupac but it's a team of guerrilla-style fashion police from apparel brand Fashion Geek who accost people on the street dubbed to have less than a clue about fashion.

At points, it gets pretty violent. Hence the giant disclaimer at the end of the video. So...this is how we sell clothes now?

by Steve Hall    Jul-30-09    
Topic: Brands, Guerilla, Strange, Video



'Naked' Girls and Pudgy Dude Strut For Guitar Hero 5

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So this video, Naked Girls Interrupted, had everyone abuzz yesterday. Sexy, Sexy. Sexy. Yes, sexy. That is until the guy shows up. In the video, we see four naked women...and the guy...strut their way down the street as song titles appear over the black bars that are blocking out the naughty bits. It's all for the upcoming release of Guitar Hero 5.

by Steve Hall    Jul-30-09    
Topic: Racy, Video



Movies Save Us From Summer's Annoyances

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Well who knew summer could be such a challenge? It's suppose to be all warm and fun and adventurous and outdoorsy. You're supposed to take trips to the ocean, the mountains, the park, go for a hike, have a picnic and generally suck up the lushness of it all.

Well, the two poor souls in this clip just can't seem to get their summer groove on. That is until they make their way to the safety of an air conditioned movie theater. Yes, UK movie site, Focus wants us to forget those romantic walks on the beach, those hikes in the woods, those second dates at undiscovered restaurants and...a make our way to the dark confines of a movie theater.

Hey, it's not all bad. Sometimes the movies are even good.

by Steve Hall    Jul-28-09    
Topic: Good, Video



Really. Working at A Financial Services Company is Not Boring

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Believe it or not, this is a recruiting video for a a trading company. You'd think a job in a place like this would be all serious and stuff but, if we are to believe what Optiver Trading is telling us, the place is one wild ride. We're not quite sure if it's a good ride or a bad one. Boxers, no. Acupuncture, no. Chocolate cake, yes. chocolate cake with...ew...no. Interrogation, no. Hot chicks sitting on your lap, yes. Not so hot chicks sitting on your lap, no. Roman soldiers holdong you hi, yes. boobs in the face, yes. Strangulation, no.

Yes, working at Optiver is no picnic. But it sure is dynamic and interesting. LAVA Communications created the video, along with eight others, on this YouTube channel.

by Steve Hall    Jul-28-09    
Topic: Good, Strange, Video








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