Taking a break from its role as ad land's mouthpiece for the American adolescent's collective wet dream, Levi's partnered with Break to bring forth "Stories of a New America."
This is supposed to be the more relatable version of its frontiersy-sounding "Go forth" campaign. Hit a point on a rust-coloured US map to watch, oddly enough, mockumentaries of American pastimes.
There's currently only one pinpoint, a video for the "Manhattan Beach Six Man Volleyball Tournament." Composed of co-ed teams playing volleyball in costume, the California (?) based pseudo-event is supported by inspired quotes like "this is the one setting where people can get away with wearing as least as possible."
And of course you have guys dressed like Smurfs. Just think of the whole thing as a less interesting version of ING's Bay to Breakers, populated with characters from The Hills.
- OfficeMax is out with even more Penny Pranks foolery. They've added seven videos featuring improv actor Matt McCarthy and a "billionaire" boy who attempt to buy expensive items with pennies.
- The UK's Mattison's has got itself in trouble with the Advertising Standards Authority over some suggestive sausage ads. But come on. You can't even say the word sausage without conjuring some sort of innuendo so why try to regulate it?
- Yawn. Women wearing bikinis read Star Wars script to pimp 1690 Swimwear.
- it's official and it's sad. Vogue's September issue has 36 percent fewer ad pages this year.
This is probably not what you want to watch on a Monday morning but it will most certainly make you think twice before trying to text and drive. In two parts (one, two), the movie follows the story of four girls, a tragic accident and the pain the accident leaves in its wake. It will make you cry. And it's even more emotionally gut wrenching than this one which will tear you up as well.
It was created for the school Tredgar Comprehensive and the Gwent Police. The United Kingdom most certainly wins the award for the most dramatic "drive safely" commercials in the world.
Well here's an interesting way to pimp a a new video: "We've not pushed these out to any websites - just a hushed public launch, because they're so heavily branded and we don't want people to feel like we're trying to trick them in to watching the campaign"
Fair enough. So the video is for Samsung and it's actually six videos in one. Each video displays the magic of Samsung cameras' ability to transform subjects into, well, something other than they really are. And that's a good thing. Some of these subjects are pretty creepy.
In a "PSA," actress Megan Fox tells us the world of high school can be tough and cruel but kids should not to succumb to peer pressure. Her recommended solution? Fuck 'em. Stand up and be yourself. Kill and eat your peers and you won't have any pressure left to deal with.
Sounds simple enough.
Face it, you're not watching to the video experiment below for Calvin Harris' new single Ready For The Weekend if it doesn't have those two things going for it. Part one: Mr. Humanthesizer used special conductive green ink to connect with 34 sound pads on the floor, each one corresponding to the various instruments used in the song. After his long explanation is when the video gets interesting in part two: Add hot chicks dancing and slapping in rhythm to actually perform the song. Insert vocalist and there ya go, 2:55 minutes of your life gone.
A few new docs out on the business...
First up, Art & Copy looks at... advertising. I haven't seen it yet but it's produced in conjunction with the One Show. From what I can tell by the trailer, it looks like it covers the usual topics and players relative to the business. (What, no George Parker?)
Next up is Marc Colucci's Lemonade, a look at people who were fired from agency jobs and who have now found new directions in life. Yea new things in life! It's an extension of the Please Feed The Animals blog. (Via AdPulp.)
Another older but still relevant look at the business is PBS' The Persuaders. Watch the whole thing online for free.
Add them to the cue kids.
Smack atop the category No Fucking Way comes this video of Austrian engineer Bruno Kammerl tearing down the "world's largest water slide," catching serious air and then making an impossibly perfect landing in a small blow up swimming pool.
And yea, it's sponsored, of course. By Microsoft Project.
If you're a sucker for heartstring-pulling yearnings of love, you just might like this videhttp://www.findlittlefeather.com/o from the band One Eskimo in which Little Feather and One eskimO lead a pleasant life in an igloo...until the evil Mr. Top Hat breaks the igloo in two separating the two lovers from one another and takes Little Feather.
One eskimO sets out on a journey with his friends to find his love as we listen to the band play quest-worthy music.
By visiting Little Feather fans can join One eskimO and his friends on a quest to track down his lost love. Users are confronted with a series of challenges and games set by Mr. Top Hat, which they have to overcome if they ever want One eskmiO to see Little Feather again. Each game corresponds to major plot points from the animations themselves and employs the same unique look and feel.
Go ahead. Feel the love on a Wednesday morning.
Only in the advertising business can the lowly function of internship be passed off as semi-glorious. Well, either that or these Crispin Porter + Bogusky interns are the best out there. After all, how many interns go to the trouble of created a four minute video to rap about how great (bad) it is to work at an agency? Can't count to five, yet? Right.
We like the effort. Our favorite line in the song? "Hey girl jump on my intertia and I'll give you a ride." Yup. Even in an intern video there's sexual overtones. Well, this is advertising, right?