This is probably not what you want to watch on a Monday morning but it will most certainly make you think twice before trying to text and drive. In two parts (one, two), the movie follows the story of four girls, a tragic accident and the pain the accident leaves in its wake. It will make you cry. And it's even more emotionally gut wrenching than this one which will tear you up as well.
It was created for the school Tredgar Comprehensive and the Gwent Police. The United Kingdom most certainly wins the award for the most dramatic "drive safely" commercials in the world.
Well here's an interesting way to pimp a a new video: "We've not pushed these out to any websites - just a hushed public launch, because they're so heavily branded and we don't want people to feel like we're trying to trick them in to watching the campaign"
Fair enough. So the video is for Samsung and it's actually six videos in one. Each video displays the magic of Samsung cameras' ability to transform subjects into, well, something other than they really are. And that's a good thing. Some of these subjects are pretty creepy.
In a "PSA," actress Megan Fox tells us the world of high school can be tough and cruel but kids should not to succumb to peer pressure. Her recommended solution? Fuck 'em. Stand up and be yourself. Kill and eat your peers and you won't have any pressure left to deal with.
Sounds simple enough.
Face it, you're not watching to the video experiment below for Calvin Harris' new single Ready For The Weekend if it doesn't have those two things going for it. Part one: Mr. Humanthesizer used special conductive green ink to connect with 34 sound pads on the floor, each one corresponding to the various instruments used in the song. After his long explanation is when the video gets interesting in part two: Add hot chicks dancing and slapping in rhythm to actually perform the song. Insert vocalist and there ya go, 2:55 minutes of your life gone.
A few new docs out on the business...
First up, Art & Copy looks at... advertising. I haven't seen it yet but it's produced in conjunction with the One Show. From what I can tell by the trailer, it looks like it covers the usual topics and players relative to the business. (What, no George Parker?)
Next up is Marc Colucci's Lemonade, a look at people who were fired from agency jobs and who have now found new directions in life. Yea new things in life! It's an extension of the Please Feed The Animals blog. (Via AdPulp.)
Another older but still relevant look at the business is PBS' The Persuaders. Watch the whole thing online for free.
Add them to the cue kids.
Smack atop the category No Fucking Way comes this video of Austrian engineer Bruno Kammerl tearing down the "world's largest water slide," catching serious air and then making an impossibly perfect landing in a small blow up swimming pool.
And yea, it's sponsored, of course. By Microsoft Project.
If you're a sucker for heartstring-pulling yearnings of love, you just might like this videhttp://www.findlittlefeather.com/o from the band One Eskimo in which Little Feather and One eskimO lead a pleasant life in an igloo...until the evil Mr. Top Hat breaks the igloo in two separating the two lovers from one another and takes Little Feather.
One eskimO sets out on a journey with his friends to find his love as we listen to the band play quest-worthy music.
By visiting Little Feather fans can join One eskimO and his friends on a quest to track down his lost love. Users are confronted with a series of challenges and games set by Mr. Top Hat, which they have to overcome if they ever want One eskmiO to see Little Feather again. Each game corresponds to major plot points from the animations themselves and employs the same unique look and feel.
Go ahead. Feel the love on a Wednesday morning.
Only in the advertising business can the lowly function of internship be passed off as semi-glorious. Well, either that or these Crispin Porter + Bogusky interns are the best out there. After all, how many interns go to the trouble of created a four minute video to rap about how great (bad) it is to work at an agency? Can't count to five, yet? Right.
We like the effort. Our favorite line in the song? "Hey girl jump on my intertia and I'll give you a ride." Yup. Even in an intern video there's sexual overtones. Well, this is advertising, right?
So someone sent us a message which read, "Not sure if you're the sensitive sappy type but here's a link to the extended version of a new TV campaign we just finished for Robbins Brothers Engagement Ring Stores."
OK so reading Adrants might not lead one to believe the people behind it (in this case, me) have anything but vindictive bones in their bodies but they would be wrong. Are we jaded? Yes. Are we temperamental? Yes. Are we unfairly bitchy from time to time? Yes. Are we like a playground will of wise ass little shits with nothing better to do that sling mud at one another and call each other names? Yes.
But, believe it or not, we are not insensitive and we are close to the biggest sap out there. After all, we cried during Sandra Bullock's film, The Proposal. Yes, we really did.
Beware Chiocagoans. Do not get caught walking the sidewalks wearing bad fashion lest you get jacked by Dick Cheney and Tupac. OK, so it's not really Dick Cheney and Tupac but it's a team of guerrilla-style fashion police from apparel brand Fashion Geek who accost people on the street dubbed to have less than a clue about fashion.
At points, it gets pretty violent. Hence the giant disclaimer at the end of the video. So...this is how we sell clothes now?