Only in the advertising business can the lowly function of internship be passed off as semi-glorious. Well, either that or these Crispin Porter + Bogusky interns are the best out there. After all, how many interns go to the trouble of created a four minute video to rap about how great (bad) it is to work at an agency? Can't count to five, yet? Right.
We like the effort. Our favorite line in the song? "Hey girl jump on my intertia and I'll give you a ride." Yup. Even in an intern video there's sexual overtones. Well, this is advertising, right?
So someone sent us a message which read, "Not sure if you're the sensitive sappy type but here's a link to the extended version of a new TV campaign we just finished for Robbins Brothers Engagement Ring Stores."
OK so reading Adrants might not lead one to believe the people behind it (in this case, me) have anything but vindictive bones in their bodies but they would be wrong. Are we jaded? Yes. Are we temperamental? Yes. Are we unfairly bitchy from time to time? Yes. Are we like a playground will of wise ass little shits with nothing better to do that sling mud at one another and call each other names? Yes.
But, believe it or not, we are not insensitive and we are close to the biggest sap out there. After all, we cried during Sandra Bullock's film, The Proposal. Yes, we really did.
Beware Chiocagoans. Do not get caught walking the sidewalks wearing bad fashion lest you get jacked by Dick Cheney and Tupac. OK, so it's not really Dick Cheney and Tupac but it's a team of guerrilla-style fashion police from apparel brand Fashion Geek who accost people on the street dubbed to have less than a clue about fashion.
At points, it gets pretty violent. Hence the giant disclaimer at the end of the video. So...this is how we sell clothes now?
So this video, Naked Girls Interrupted, had everyone abuzz yesterday. Sexy, Sexy. Sexy. Yes, sexy. That is until the guy shows up. In the video, we see four naked women...and the guy...strut their way down the street as song titles appear over the black bars that are blocking out the naughty bits. It's all for the upcoming release of Guitar Hero 5.
Well who knew summer could be such a challenge? It's suppose to be all warm and fun and adventurous and outdoorsy. You're supposed to take trips to the ocean, the mountains, the park, go for a hike, have a picnic and generally suck up the lushness of it all.
Well, the two poor souls in this clip just can't seem to get their summer groove on. That is until they make their way to the safety of an air conditioned movie theater. Yes, UK movie site, Focus wants us to forget those romantic walks on the beach, those hikes in the woods, those second dates at undiscovered restaurants and...a make our way to the dark confines of a movie theater.
Hey, it's not all bad. Sometimes the movies are even good.
Believe it or not, this is a recruiting video for a a trading company. You'd think a job in a place like this would be all serious and stuff but, if we are to believe what Optiver Trading is telling us, the place is one wild ride. We're not quite sure if it's a good ride or a bad one. Boxers, no. Acupuncture, no. Chocolate cake, yes. chocolate cake with...ew...no. Interrogation, no. Hot chicks sitting on your lap, yes. Not so hot chicks sitting on your lap, no. Roman soldiers holdong you hi, yes. boobs in the face, yes. Strangulation, no.
Yes, working at Optiver is no picnic. But it sure is dynamic and interesting. LAVA Communications created the video, along with eight others, on this YouTube channel.
You've seen them. The fake videos that attempt to pass themselves off as real all while minimizing the fact their just ads for brands. Some are stupid. Some are funny. Most are lame.
But they all have one thing in common. People who are seemingly incapable of holding a camera steady while filming the idiocy. Seriously. It's not that hard and you don't have to be a Hollywood DP to film something without the camera becoming possessed by an epileptic seizure.
Annoying and idiotic as the commonality is, it's never going to change. Why? Because if the camera remained on the video's primary subject, we'd get to see behind the curtain and the video would become even more obviously fake than it already is.
So here we have yet another shaky cam "viral video" selling some random energy drink.
OK so the fake plane crash thing has been done before. Well, here it is a again. This time it's to call attention to the fact Israel has a rugby team. We'll refrain from any Middle Eastern-related commentary on plane crashes. No matter what country is involved.
Seriously? Seriously? There are still brands and agencies out there that still believe people exist in the world who can't see through their "32 hidden cameras," "hundreds of unsuspecting people," "accidental" camera pans over the promoted brand's outdoor billboard, lingering shots of said product, FTW lingo and...elephants who bungee jump out of a spaceship?
Oh wait, it's just a stupid YouTube video. Sorry. That makes everything OK.
- Scion is out with a new Brand Manifesto. It's "intended to inspire new youthful and creative trendleaders with its bold and edgy elements." There's Pixel Reveal, Speechifier, a TV spot and other elements.
- It's fake! It's fake! It's fake! Now that we have that out of the way, here's a promotion for the upcoming G.I. Joe movie. It's nothing like Demi Moore's G.I. Jane version.
- Vogue's ad page count isn't looking too good for September.