Last month we mentioned former Y&R CD James Othmer would publish a new book in September entitled ADLAND: Searching for the Meaning of Life on a Branded Planet. Today he sent us a video he, along with Y&R Art Director Kleber Menezes and composer Joey Spallina, made which asks some very important questions about the kinds of accounts a person in the advertising business would choose to work on.
It's an insightful examination of how a person's personal beliefs and political affiliations can sometimes take a back seat to what's required of the person while at work.
So A1 Steak Sauce is having a singing contest. People can submit videos of themselves singing about how much they love A1 Steak Sauce. Even Meatloaf (the singer, not the meat) is in on the act belting out his famous "I Would Do AnyThing For Love." ballad. Except, in this case, he'd do anything for A1.
It's sort of funny. But sad also. We'd love to see Meatloaf return to his Bat Out of Hell glory days but that sort of greatness usually only comes around just once so we'll just have to settle for an A1 commercial.
Kinda lame until the end but it's only one minute long so it's sort of worth the wait. Not sure what PETA would have to say about animal treatment in this video but Westwood College doesn't seem to have a problem. All they want is for people in less desirable careers to realize a little education can help a person land their ideal job. But this "roadkill detective" seems to be quite smitten right where he is.
Not that we didn't know this already but someone went to the effort to prove it anyway. Boondoggle took their five "gold" Lions to several goldsmiths to see just how gold they really are. The findings? According to one goldsmith, a Gold Lion is just "a bad piece of blunt casting." No goldsmith found any worth to the statues.
Anyway, Boondoggle is very happy and proud to have won five "yellow copper Lions."
OK, fine. A Nelson Mandela Day in New York on July 18th can't really be a bad thing, right? After all, the dude did a lot in his lifetime to help a lot of people. Why not celebrate him? But why do we need a video with celebrities holding their hands up for two minutes as some almost Simon and Garfunkel-sounding dude whines about how wonderful the world would be if people just helped make peace on earth with their own two hands.
Oh wait, this is all a good thing, right? Sorry, let's start over.
Last month inbound marketing firm HubSpot won a New England Direct Marketing Association Gold B2B award for its You Oughta Know About Inbound Marketing video. Now the firm, which specializes in doing everything that makes people come to marketers versus the other way around, is out with another video.
Created by HubSot's Rebecca Corliss, the video is called Baby Got Leads, And, yes, it is a Sir Mix-A-Lot rif but this one's got Sir Convert-A-Lot who gets sprung about things like targeted landing pages, offers, indexable blogs, podcasts, forms and organic leads.
Ever wonder where the idea came from for the Duffy Diet Coke commercial in which the singer leaves the stage, grabs a Diet Coke, hops on a bike, sings, rides through a grocery store and then returns to the stage?
Now we know.
Station IDs and promotional videos don't get much mention around here. Mostly because they, technically, aren't ads. But their job is quite similar to an ad: to get people to watch a particular show.
So here's one called Fight or Flight for Fuel TV created by Santa Monica-based Elastic. It's just the slap-you-in-the-face wake up call we all need on a Monday morning.
- Like games? Check out Fngrz of Fury. It's got Juliette Lewis and lots of Kung Fu.
- Remember the book-promoting video in which a woman with breasts so large she needed a wheeled table to support them? Well here's another promotional video for the same book. This one's called Cocks Away and it's all about, yes, cock.
- Justin Timberlake will promote a line of fragrances but he won't put his own name on one. Why? "I don't know that I would be completely comfortable with a my-name fragrance. It feels like cheating, almost. It doesn't seem like you are creating anything," said the artist.
- LA-based independent creative agency David&Goliath has created a new website for Kia Soul. They say it's "immersive." Yea, we've never heard that term before either.
The very (intentionally) retro-looking Olympus PEN received some retro-looking stop motion promotion in a video which highlights the life of a man from the day when the original PEN camera made its debut to this year's reintroduction of the model. We follow him from his grade school days, throughout his entire life and back again to a reunion in front of the school.
The video was created by shooting 60,000 images, printing 9,600 of them and then shooting another 1,800. The music comes from Johannes Stankowski.