You've seen them. The fake videos that attempt to pass themselves off as real all while minimizing the fact their just ads for brands. Some are stupid. Some are funny. Most are lame.
But they all have one thing in common. People who are seemingly incapable of holding a camera steady while filming the idiocy. Seriously. It's not that hard and you don't have to be a Hollywood DP to film something without the camera becoming possessed by an epileptic seizure.
Annoying and idiotic as the commonality is, it's never going to change. Why? Because if the camera remained on the video's primary subject, we'd get to see behind the curtain and the video would become even more obviously fake than it already is.
So here we have yet another shaky cam "viral video" selling some random energy drink.
OK so the fake plane crash thing has been done before. Well, here it is a again. This time it's to call attention to the fact Israel has a rugby team. We'll refrain from any Middle Eastern-related commentary on plane crashes. No matter what country is involved.
Seriously? Seriously? There are still brands and agencies out there that still believe people exist in the world who can't see through their "32 hidden cameras," "hundreds of unsuspecting people," "accidental" camera pans over the promoted brand's outdoor billboard, lingering shots of said product, FTW lingo and...elephants who bungee jump out of a spaceship?
Oh wait, it's just a stupid YouTube video. Sorry. That makes everything OK.
- Scion is out with a new Brand Manifesto. It's "intended to inspire new youthful and creative trendleaders with its bold and edgy elements." There's Pixel Reveal, Speechifier, a TV spot and other elements.
- It's fake! It's fake! It's fake! Now that we have that out of the way, here's a promotion for the upcoming G.I. Joe movie. It's nothing like Demi Moore's G.I. Jane version.
- Vogue's ad page count isn't looking too good for September.
If we're lucky a lost alien giant will land on earth and he'll be so kind and so nice that he'll walk all over the earth (carefully, of course) helping "green" the place up by "planting" wind farms, fixing broken high voltage wires and mining "clean" coal.
And he will be jolly. And sponsored by an energy company, of course.
Last month we mentioned former Y&R CD James Othmer would publish a new book in September entitled ADLAND: Searching for the Meaning of Life on a Branded Planet. Today he sent us a video he, along with Y&R Art Director Kleber Menezes and composer Joey Spallina, made which asks some very important questions about the kinds of accounts a person in the advertising business would choose to work on.
It's an insightful examination of how a person's personal beliefs and political affiliations can sometimes take a back seat to what's required of the person while at work.
So A1 Steak Sauce is having a singing contest. People can submit videos of themselves singing about how much they love A1 Steak Sauce. Even Meatloaf (the singer, not the meat) is in on the act belting out his famous "I Would Do AnyThing For Love." ballad. Except, in this case, he'd do anything for A1.
It's sort of funny. But sad also. We'd love to see Meatloaf return to his Bat Out of Hell glory days but that sort of greatness usually only comes around just once so we'll just have to settle for an A1 commercial.
Kinda lame until the end but it's only one minute long so it's sort of worth the wait. Not sure what PETA would have to say about animal treatment in this video but Westwood College doesn't seem to have a problem. All they want is for people in less desirable careers to realize a little education can help a person land their ideal job. But this "roadkill detective" seems to be quite smitten right where he is.
Not that we didn't know this already but someone went to the effort to prove it anyway. Boondoggle took their five "gold" Lions to several goldsmiths to see just how gold they really are. The findings? According to one goldsmith, a Gold Lion is just "a bad piece of blunt casting." No goldsmith found any worth to the statues.
Anyway, Boondoggle is very happy and proud to have won five "yellow copper Lions."
OK, fine. A Nelson Mandela Day in New York on July 18th can't really be a bad thing, right? After all, the dude did a lot in his lifetime to help a lot of people. Why not celebrate him? But why do we need a video with celebrities holding their hands up for two minutes as some almost Simon and Garfunkel-sounding dude whines about how wonderful the world would be if people just helped make peace on earth with their own two hands.
Oh wait, this is all a good thing, right? Sorry, let's start over.