OK, fine. A Nelson Mandela Day in New York on July 18th can't really be a bad thing, right? After all, the dude did a lot in his lifetime to help a lot of people. Why not celebrate him? But why do we need a video with celebrities holding their hands up for two minutes as some almost Simon and Garfunkel-sounding dude whines about how wonderful the world would be if people just helped make peace on earth with their own two hands.
Oh wait, this is all a good thing, right? Sorry, let's start over.
Last month inbound marketing firm HubSpot won a New England Direct Marketing Association Gold B2B award for its You Oughta Know About Inbound Marketing video. Now the firm, which specializes in doing everything that makes people come to marketers versus the other way around, is out with another video.
Created by HubSot's Rebecca Corliss, the video is called Baby Got Leads, And, yes, it is a Sir Mix-A-Lot rif but this one's got Sir Convert-A-Lot who gets sprung about things like targeted landing pages, offers, indexable blogs, podcasts, forms and organic leads.
Ever wonder where the idea came from for the Duffy Diet Coke commercial in which the singer leaves the stage, grabs a Diet Coke, hops on a bike, sings, rides through a grocery store and then returns to the stage?
Now we know.
Station IDs and promotional videos don't get much mention around here. Mostly because they, technically, aren't ads. But their job is quite similar to an ad: to get people to watch a particular show.
So here's one called Fight or Flight for Fuel TV created by Santa Monica-based Elastic. It's just the slap-you-in-the-face wake up call we all need on a Monday morning.
- Like games? Check out Fngrz of Fury. It's got Juliette Lewis and lots of Kung Fu.
- Remember the book-promoting video in which a woman with breasts so large she needed a wheeled table to support them? Well here's another promotional video for the same book. This one's called Cocks Away and it's all about, yes, cock.
- Justin Timberlake will promote a line of fragrances but he won't put his own name on one. Why? "I don't know that I would be completely comfortable with a my-name fragrance. It feels like cheating, almost. It doesn't seem like you are creating anything," said the artist.
- LA-based independent creative agency David&Goliath has created a new website for Kia Soul. They say it's "immersive." Yea, we've never heard that term before either.
The very (intentionally) retro-looking Olympus PEN received some retro-looking stop motion promotion in a video which highlights the life of a man from the day when the original PEN camera made its debut to this year's reintroduction of the model. We follow him from his grade school days, throughout his entire life and back again to a reunion in front of the school.
The video was created by shooting 60,000 images, printing 9,600 of them and then shooting another 1,800. The music comes from Johannes Stankowski.
Well this is fun. And smart. School supplies are boring so what do you do to create some excitement for the line? You get 156 kids and 156 ring binders to do a large-scale coordinated stunt which is actually fun to watch.
Though it's kind of fun, all it consists of is kids flipping the binders to create various coordinated patterns when viewed by camera from above. That's really all it is. We like simplicity.
And there's some cultural relevance we're quite sure we're not understanding as we don't speak the local language. Doesn't matter. Still fun.
Italian retailer Police has cast aside boredom and done something unique to find its next spokesmodel. With a very strange video in which a dude power-urinates all over the place, people are encouraged to submit their photo along with reasons why they are "younique." Others can vote for their favorites every two weeks until sixty finalists have been selected. Final selection by the retailer and its creative agency will occur in September. The winner will appear in the Be Younique 2010 ad campaign.
How Younique are you?
- The Consumerist has a list of the top ten ironic ads including Dutch Boy touting lead paint, James Dean promoting safe driving in a PSA and Union Carbide promising to build a new India.
- Want to win a trip to Hawaii? Enter Pacifico beer's Epic Adventure Photo contest.
- Did you know that you - yes, you - are killing YouTube. Why? because you are a cheap, greedy bastard.
- Want some free ideas? Bald Guy is giving them away here.
SEO? Say What? Yea, search engine optimization. Heard of it? No? Well if you haven't, you don't know much about online marketing. But that doesn't really matter because OneUpWeb does know that they can help those that don't.
So how does an SEO company talk about the mundane aspects of far-from-Cannes but more-meaningful-than-Cannes marketing tactics? It creates an eight chapter video, of course. And that's what How SEO Killed the Corn Farmer is all about.