Well this is fun. And smart. School supplies are boring so what do you do to create some excitement for the line? You get 156 kids and 156 ring binders to do a large-scale coordinated stunt which is actually fun to watch.
Though it's kind of fun, all it consists of is kids flipping the binders to create various coordinated patterns when viewed by camera from above. That's really all it is. We like simplicity.
And there's some cultural relevance we're quite sure we're not understanding as we don't speak the local language. Doesn't matter. Still fun.
Italian retailer Police has cast aside boredom and done something unique to find its next spokesmodel. With a very strange video in which a dude power-urinates all over the place, people are encouraged to submit their photo along with reasons why they are "younique." Others can vote for their favorites every two weeks until sixty finalists have been selected. Final selection by the retailer and its creative agency will occur in September. The winner will appear in the Be Younique 2010 ad campaign.
How Younique are you?
- The Consumerist has a list of the top ten ironic ads including Dutch Boy touting lead paint, James Dean promoting safe driving in a PSA and Union Carbide promising to build a new India.
- Want to win a trip to Hawaii? Enter Pacifico beer's Epic Adventure Photo contest.
- Did you know that you - yes, you - are killing YouTube. Why? because you are a cheap, greedy bastard.
- Want some free ideas? Bald Guy is giving them away here.
SEO? Say What? Yea, search engine optimization. Heard of it? No? Well if you haven't, you don't know much about online marketing. But that doesn't really matter because OneUpWeb does know that they can help those that don't.
So how does an SEO company talk about the mundane aspects of far-from-Cannes but more-meaningful-than-Cannes marketing tactics? It creates an eight chapter video, of course. And that's what How SEO Killed the Corn Farmer is all about.
Not even close to needing a boob job herself, as clearly indicated in this video, FiestaMovement YouTube babe Jill Hanner is pimping the Plastic Surgery channel and her new gig as their new celebrity news babe.
Hooking up with a YouTube "celebrity" isn't really a new thing. This one just seems, well, appropriate in a twisted, opposites attract sort of way.
OK so somebody did the synchronized thing with computer monitors. Who would have thought anyone would have done the same with the lowly printer. Well, Matt Robinson and Tom Wigglesworth did and they won a D&AD Student Award for it.
We're thinking without the musical background added, the sound of all those printers making all those weird noises they always do when printing would be deafening.
We like the work. It's worth a look.
The only thing that's a bit unclear? The work is actually for HP Workstations and not the printers.
Getting all power of the human spirit on us, Nike is out with Back Your Block, a $650,000 grant program developed to support local communities and schools and to "unlock the potential of young people through programs that focus on sport."
Social marketing (formerly youth marketing..but, ya know, they jumped on the bus just like everyone else) agency Mr. Youth, created the campaign website, a promotional video, blog outreach and activated an army of 250 Task Force influencers to pimp the effort buzz marketing-style.
One of the most interesting people I met at Cannes last week was Herve De Clerck, who runs Ad Forum and Act Responsible.
In this video he talks about how Ad Forum operates, and in great length about Act Responsible -- its humble roots out of the ashes of 9/11, and how it's pushing to do two interesting things:
o Encourage the advertising industry to contribute its talent to social and environmental causes
o Promote the work of those that do
"Every year we gather the work for social and environmental issues ... and every year, we put on an exhibition," he said. The exhibition was held with support from DraftFCB, on a sunny terrace alongside the Palais, where you could grab a coffee, check out the beach and stroll at leisure through a wide-open gallery of interactive and print-based cause work from around the world.
Honda is out with a seriously yawn-inducing addition to its Dream the Impossible Dream documentary series called Dreams vs. Nightmares. In the video, regular people and famous people (Clive Barker and Deepak Chopra) talk about how their dreams and nightmares affect their lives and their work.
Chris Applebaum is probably best known for the videos he's done for extra-extra artists like Britney Spears and Rihanna. In "It's All about the Roosevelts," he slums it up for Taco Bell, but doesn't stray too far from his trashy pop roots.
The statement "It's All about the Roosevelts" riffs off Diddy's "It's All About the Benjamins," a track from a year we're too embarrassed to look back on and that plays on Benjamin Franklin's appearance on the $100 bill. NOTE: The music is all original.*