Earlier this year, dating site Zoosk ran a humorous ad in which a girl kisses a frog. It was cute. It was funny. And it was a little gross. But it worked.
Now, with help from Camp + King, Zoosk is out with a series of advice videos entitled Zoosk Presents: From the Heart, that aim to answer pressing dating-related questions. If the first video is any indication, the series is going to be a snooze.
The question? A girl asks what should I wear on the first date? The answer? Red. While the Zoosk Heart Friend tries his hand at humor, he fails miserably. The least he could have done is go for a bit of silly salaciousness and answer the question honestly. Why? Because, of course, every last guy on the planet wants his first date to show up wearing the shortest, sexiest miniskirt or dress known to mankind along with 5 inch heels and a top that reveals miles of cleavage.
Oh but wait. That would be objectifying women as a sex object, right? Right.
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OK, first off, we really, really need to know something. Are today's women actually attracted to the cliched, razor blade-challenged man who looks like he hasn't bathed in over a week? Is that really a thing or is it just an over-used staple in a young director's toolkit?
Anyway, take a look at this two minute promotional video for music festival Electric Picnic in which a girl experiences the festival for the first time and makes googly eyes with an aforementioned scruffy-looking dude.
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Considered by many...and by no one...a genius, a madman, a poet, a puppeteer and, yes, an internet douchebag, Loren Feldman has just debuted #SoMe, a biting satire which skewers the rampant, over blown, buzzword bingo-laden idiocy of social media, its personalities and, as well, how it has brought out the pettiest of behaviors in people and caused journalism to sink to a new low.
At the same time, the hour and 15-minute documentary-style video also examines some of the things social media has forever affected (both positively and negatively) such as the way we communicate with each other, authenticity, privacy, anonymity, friendship and purpose.
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Since this is student work, we suppose we can cut Virtusize some slack. Virtusize, an online virtual fitting solution, teamed with Hyper Island ad students to create a video that hypes the Virtusize online fitting solution for retailers.
Of the work, Virtusize Co-Founder and Creative Director said, "As a young start-up company it has been inspiring and fun to work with talented students from Hyper Island. It has been a creative process during the course of 6 weeks and we're happy with the result. I hope the video will make people understand the beauty of virtual fitting and put a smile on many faces."
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Microsoft is out with another chapter in its Browser You Loved to Hate campaign which tackles some of life's questions and conundrums. In a new video which features a tune from singer-songwriter Laura Gibson, common misconceptions are tackled such as the belief Twinkies last forever and alcohol warms the body and the belief the five second rule prevents bacteria wreaking havoc.
Accompanying the video is a site on which all of these misconceptions are answered including the most important one (at least to Microsoft) that IE is not slow.
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DuvalGuillaume, known for its stellar stunt marketing work, is out a video case study for Belgium-based Safe Internet Banking that pranks an unsuspecting guy by (literally, it seems) hijacking his life using details from his online personas.
By trolling his social media profiles, activities, friends and other information along with sending him a phishing email, the poor guy ends up getting punked by hotel reservations he didn't make and a harp he didin't order.
The message, of course, is never ever share your personal financial information with anyone at any time.
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Australian surf and swimwear brand Roxy is in hot water over a recent promotional video for its Biarritz event that features a blond surfer rolling around in bed wearing only her underwear and then taking a shower presumably naked. The video has been dubbed "softcore porn" by some.
While some may see it that way, Roxy explains the video is simply a competition to guess the surfer's identity. Reports state five-time world professional surfing champion Stephanie Gilmore or South African professional surfer Rosy Hodge are the featured blond in the video.
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In this quirky ad from Union for Christie Potato Thins, snacking obsessions are not interrupted by the mundane requirements of daily life such as typing, driving a motorcycle, scratching the turntable, playing ping pong and, yes, deftly unleashing your hook up's boobs after a long day of snacking.
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After watching the first two episodes of Travelocity's web video series, Let's Roam, we quickly realized the only reason we'll be watching the last two is because they are hosted by Travelocity Senior Editor Courtney Scott.
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- Colonial women tear their clothing off when they hear the Italians are coming instead of the British.
- New research from cloud-based tech company IgnitionOne found year over year paid search spend for tablets and smartphones is up 116% and 106%, respectively, in the US.
- It's not just people who are excited with todays Supereme Court decision regarding DOMA. Brands are getting in on the action too.
- Peter Sherman, formerly EVP Managing Director at BBDO Europe, has been appointed CEO of JWT New York
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