Every time your audience goes online, they get hit with a tidal wave of digital noise. As a marketer, how do you get your message noticed? How do you persuade a jaded online audience to ditch the noise-cancelling earplugs and listen to your story? The answer: Video.
Video works, and the stats prove it. Online video can help you to: - Increase web visitations by 560% when you expose your audience to a banner that contains video
- Boost viewer engagement by 400% using online video as compared to static content such as text and graphics
- Attract 200% - 300% more visitors by regularly posting video on your site, with time on the page rising from 1.5 minutes without video to 3 minutes with video
- Skyrocket brand recall by an 900% when using video on multiple screens, such as online, mobile, and connected TV
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It's not as if we haven't seen an ad that brings tears to the eyes before but this one is so basic, so human and, in all likelihood, a representation of something that happens more often then we know. While the media love to celebrate the tragedy of life, in hidden corners of the world -- and right here at home under our noses -- acts of kindness happen every day. This work from Thai communications brand TrueMove H captures that that very basic human spirit.
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When a refined young lady with a British accent sits on a toilet and lets you know she just "birthed a creamy behemoth from her cavernous bowels," you know you're in for a treat. And this Harmon Brothers-created video for Poo-Pourri, a spray you apply to the toilet bowl before you lay a brick, delivers on all fronts. The copywriting is superb. The timing and delivery excellent. And the selection of Bethany Woodruff as spokesperson brilliant.
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Darkly dystopian yet magically hopeful, this CAA Marketing/Moonbot Studious-created three minute animated film, "The Scarecrow," flips things on its head and tells the story of an out-of-work, disintermediated scarecrow who goes to work for a bunch of crows running a processed foods factory called Crow Foods.
In this bleak, barren new world, our scarecrow gets a peek inside the Crow factory at chickens pumped with hormones and cows kept in boxes. The experience, for both the scarecrow and the viewer, is depressing and hits all too close to home. It's no secret much of what we eat can barely be called food any longer but Chipotle, which two years ago delighted us with it award-winning "Back to the Start," aims to change all that.
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Gleefully heaping praise on YouTube as if it had just launched yesterday, MDG Advertising is out with a video infographic (yes, that's a thing, too) that touts the benefits of creating video content and using YouTube to feature that content.
The video begins with the wonders of the Old Spice campaign and how the Gangnam style video generated $870,000 in revenue. We are then told top brand have, on average, 35,000 subscribers and 884,000 monthly video views. These brands have 203,000 Twitter followers and 2.6 million Facebook Likes.
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Awkward dressing room moments. We've all had them. Well, all of you have. We never have. Except for that one time we walked in on a girl with boobs bigger than her head who was fruitlessly trying to stuff them into a bikini top. She just smiled and did the hand bra thing. We smiled too. For a very, very long time.
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We thought Steve Wynn sitting atop his new hotel in Las Vegas was a cool stunt. That's nothing compared to the stunt Volvo Truck President Claes Nilsson just pulled. In a video that has garnered upwards of 750,000 views since September 1, Nilsson stands atop a Volvo FMX truck and says, "I've learned that when you want to make a YouTube hit, you need a hook at the beginning of the film."
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You know the type. You can hear them a mile away. And you want to run right over to them and punch them in the mouth. Or you want to run over to their kid and rescue them from a lifetime of verbal abuse.
Yes, The Soccer Parent. Loud. Abusive. Idiotic. Moronic.
Well, the UK's Football (cuz that's what they call it over there) Association with help from Man+Hatchet created a video which aims to diffuse parental rage at soccer games.
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Everyone's all abuzz about a recent Samsung video that details the benefits of the brand's 840 EVO solid-state hard drive. The ad, which is said to feature "possibly the world's worst actors," aims to recount the trials and tribulations of owning a slow computer and how the 840 EVO can speed things up.
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In a new Benefit Cosmetics video entitled Real Men Don't Fake It, a collection of men proudly flaunt their packages for the ladies. And while each of the men proudly flaunt their bulging manhood, the ladies become increasingly eager. Except what they are eager for is something entirely other than what you might expect.
As the women ogle the men's packages -- which seem to grow in size as the video progresses -- the men reach into their pants as if to offer up their porn star-sized members to the excited ladies. Except what they ultimately offer is humorous commentary on what women truly find exciting.
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