I Broker Mildly Complex Summer Promotions; What's YOUR Superpower?

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So the Radisson is running this summer-long promotion called "FRIDAY IS FREEDAY," which is about as straightforward as winning FREE! timeshare. If you book at participating Radissons between May 15th and September 15th, you can score a free Friday, provided you stay two or more consecutive nights, including a Thursday or Saturday.

And as an added bonus, you also get free internet (ALL days!) and a buy one, get one free coupon for TGI Friday's.

To promote this truly cockles-warming offer, the Radisson is disseminating a web series about a little boy who's unwillingly taken on vacation by his mediocre dad and ditzy mom. He's rescued from total ennui by a Radisson employee with a heart of gold, who outfits him in free hotel gear and turns him into a FREEDAYS FRIDAYS! superhero.

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by Angela Natividad    Jun-16-09    
Topic: Brands, Campaigns, Online, Promotions, Video



Toddler Does a Dance! And This is Why You Should Buy Designer Water.

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Remember the Ally McBeal days when the whole dancing baby gimmick was fresh and new, then companies like Etrade and Evian decided to leverage that same creepy phenomenon to sell things?

Yeah, us too. Anyway, Evian sent us its latest baby video, "Baby Moonwalk," which features a cute toddler that suddenly, randomly moonwalks. Consider this the fine water bottler's contribution to YouTube's amateur vid bargain bin.

Can't get enough involuntary baby manipulation? Watch for the Evian Live Young baby film -- coming to a monitor near you!

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by Angela Natividad    Jun-16-09    
Topic: Brands, Campaigns, Online, Video



Imagine Being Able to Take the Wii Experience ... Everywhere.

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Except with a Sony Ericsson F305 phone and not an actual Wii.

The F305 is a phone equipped with game and motion sensor technology, much like the iPhone, which -- like the WiiMote -- lets users control the game based on how they move their handheld.

To promote it, SocialMedia8.com launched the Motion Mania contest, where users are asked to shoot a video on mobile gaming and upload it to this website. Popular video producers could win tickets to the 2010 FIFA World Cup.

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by Angela Natividad    Jun-15-09    
Topic: Consumer Created, Events, Games, Mobile/Wireless, Video



Chiat Goes to High School, Unveils True Agency Life

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In some sort of Mean Girls meets Teen Witch Meets Twenty-Something Ad Hotties, we have Chiat High. Yes, it's exactly what it sounds like; a bunch of primadonnas, a jock, a wimp, a collection of geeks and a love story with a happy ending. Yea, it's the high school cafeteria known as Chiat.

And you know what? This is the best representation of ad agency life we've seen in a long time. The primadonna's (account managers) prance with self-importance, the jocks (creatives) think they're better than everyone else, the tools (media) actually have heart but are afraid to express it and the nerds (traffic) get run over...over and over again.

Oh yes, some think this is yet another step down for a once great ad agency but we think someone's finally got agency life right.

And at Chiat, the lowly media planner scores with the hot AE. And there's absolutely nothing wrong with that at all.

by Steve Hall    Jun-14-09    
Topic: Agencies, Bad, Good, Opinion, Video



Cisco Validates Daddy's Tall Tales

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Cisco's trained us to expect a campy pitch for the ASR 9000 to accompany almost all holidays where we have to demonstrate undying loyalty with cash.

Father's Day is no exception. After giving Dad a pass on every cheap brag and unlikely childhood triumph he's ever told, Cisco poses profound questions like this one:

"...And In what freaking universe would argyle socks be more appealing than six times the mobile backhaul capacity?!!"

Not this one, I guess. That reference to Dad being "burly and barrel-chested" was kind of creepy though, but in keeping with that slightly-violating oddvertising vibe that we're all crazy about right now.

Share the awesomeness! at techedgeweekly.com.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Video



Reason #1 Why It's Not Okay to Slaughter a Classic to Justify an Ice Cream Pun.

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30Rock's Jane Krakowski appears in this tacky ravaging of Gone with the Wind for Breyer's ice cream.

And while we can appreciate the seamless integration of a contemporary (if hardly worthy) Scarlett O'Hara, it disgusts us to no end when she puts on the Southern simper and weds her crappy girls-night-out-fantasy dialogue to Rhett's timeless hot/cold leading man ditties.

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by Angela Natividad    Jun-11-09    
Topic: Brands, Campaigns, Celebrity, Online, Video, Worst



Diesel Messes With Your Mind For New Fragrance

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Make sure you sniff some glue before watching this Sub Rosa-created video or Diesel's fragrance, Only the Brave. Or smoke some weed. Or, better yet, heroin. No, we're not advocating drug use. It's just that the trippiness of this whacked creation would likely be be far more enjoyable under the influence of something.

by Steve Hall    Jun-11-09    
Topic: Brands, Good, Video



The Beatles Come to Rockband

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To get us all worked up over the Beatles library making its way to Rockband, Passion Pictures put together this sweet video with nods to famous moments from the Beatle's contribution to the world of music. It's very well done. Even people who have heard o the Beatles (do any exist?) will love it. Check it out on Creativity.

by Steve Hall    Jun-10-09    
Topic: Good, Video



Lenovo Incorporates (Possibly Literal) Kill Switch into Laptops

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When Lenovo told us about its laptop theft preventative, the SMS Kill Switch, we didn't think they actually meant "kill the thieves dead."

That's the vibe we got when we saw "Laptop Theft Goes with a Bang," a video promoting the new feature, seeded by The 7th Chamber.

But if it's any consolation, even as the street crook spontaneously combusts, you can rest assured your laptop remains both safe and scratch-free.

The SMS Kill Switch now comes stock in new Lenovo ThinkPads. Actual WCDs (weapons of crook destruction) probably need to be modded in -- but hey, if iPhones can open car doors, that can't be hard.

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by Angela Natividad    Jun-10-09    
Topic: Brands, Packaging, Promotions, Video



They May Not Smile; But Ask Nicely, and You'll Get a Pirhouette

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Heh. This is clever. For the New Directors Showcase at Cannes, Saatchi & Saatchi released a video in which some ordinary guy barks marching orders at the Buckingham Palace Guard -- and, amazingly, they obey, even when he asks them to do little leaps, jump on each other's backs, dance to reggae and "RIDE 'IM LIKE SEABISCUIT!"

At this point the stunned crowd gets the sense that this is a stunt, and there is much cheering and carrying-on.

Let's hope this wasn't an intern's stolen idea. In any event, if the New Director's Showcase is something you dig, hurry up and enter here.

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by Angela Natividad    Jun-10-09    
Topic: Agencies, Events, Industry Events, Promotions, Video








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