The cool thing about Stella Artois is that it maintains a semblance of flair without ever forgetting it's still just a beer.
"Pirate Paper Boat" takes place somewhere French Riviera-like. A woman fails in her attempts to flag down a waiter for a Stella Artois Legere; an entirely-too-suave dude, separated from her by the breadth of a fountain, witnesses her distress and sends her his Stella in a paper boat.
It'd be a charming little piece if the ad stopped there. But it doesn't. They call it "Pirate Paper Boat" for a reason!*
Some bra marketers, such as Wonderbra, love to tout the fact they help a woman look bigger than she really is. Others, such as Ultimo, are more practical and love to tout their product's ability to control what they've already got. Even in the most extreme circumstances like, oh, on several roller coasters at Allton Towers Resort.
Host Holly thanks us for joining her and a bevy of lingerie-clad ladies who illustrate how Ultimo is all about allowing women to enjoy "thrills without spills."
Ladies, do not attempt while wearing a Wonderbra. You will get hurt.
To drum up some biz-nass in its home state Kansas, the Russell Agency cobbled together this low-budget spot called "Bob's Mops." In it, a desperate business owner dons a saucy gorilla suit and dances on the street for would-be mop clients, ultimately scaring most innocent bystanders away.
We like gorillas that dance; more importantly, we like agencies that are trying to reach out to their communities, particularly small businesses, which need all the creative help they can get. Ya just don't see enough of that.
Instead of going down the office space ennui route and depicting depressed people with depressing jobs, Brazil-based Emprego Certo ("Dream Job") showcases a guy with a truly enviable metier -- but who can't stop bitching about it.
The "Massage Therapist for Models" complains about the long hours, the malcontents, his aching muscles and the lack of holidays. One day, he vows, "I'll quit this nightmare."
Tagline follows: "More than 140,000 job positions. One of them will make you happy."
Cute. According to the PR folk, the video hit over 1.7 million online views and was spread generously from inbox to inbox. Work by BorghiErh/Lowe films.
"We're looking for seven pairs of travellers, one for each of Australia's stunning states, to become Van-Tastic Adventurers."
Winning pairs will be flown from anywhere in the world to Australia, where they'll be given a "karmic campervan" that looks a lot like the Plaid Nation tourbus, actually. They'll also get to digicams and laptops for six weeks, $1000 worth of gas, free access to the area's top attractions and a list of places to go.
But that's not all! The best travel documentary produced by one of the seven couples gets $10,000 and two Virgin Blue domestic flights.
So the Radisson is running this summer-long promotion called "FRIDAY IS FREEDAY," which is about as straightforward as winning FREE! timeshare. If you book at participating Radissons between May 15th and September 15th, you can score a free Friday, provided you stay two or more consecutive nights, including a Thursday or Saturday.
And as an added bonus, you also get free internet (ALL days!) and a buy one, get one free coupon for TGI Friday's.
To promote this truly cockles-warming offer, the Radisson is disseminating a web series about a little boy who's unwillingly taken on vacation by his mediocre dad and ditzy mom. He's rescued from total ennui by a Radisson employee with a heart of gold, who outfits him in free hotel gear and turns him into a FREEDAYS FRIDAYS! superhero.
Remember the Ally McBeal days when the whole dancing baby gimmick was fresh and new, then companies like Etrade and Evian decided to leverage that same creepy phenomenon to sell things?
Yeah, us too. Anyway, Evian sent us its latest baby video, "Baby Moonwalk," which features a cute toddler that suddenly, randomly moonwalks. Consider this the fine water bottler's contribution to YouTube's amateur vid bargain bin.
Can't get enough involuntary baby manipulation? Watch for the Evian Live Young baby film -- coming to a monitor near you!
Except with a Sony Ericsson F305 phone and not an actual Wii.
The F305 is a phone equipped with game and motion sensor technology, much like the iPhone, which -- like the WiiMote -- lets users control the game based on how they move their handheld.
To promote it, SocialMedia8.com launched the Motion Mania contest, where users are asked to shoot a video on mobile gaming and upload it to this website. Popular video producers could win tickets to the 2010 FIFA World Cup.
In some sort of Mean Girls meets Teen Witch Meets Twenty-Something Ad Hotties, we have Chiat High. Yes, it's exactly what it sounds like; a bunch of primadonnas, a jock, a wimp, a collection of geeks and a love story with a happy ending. Yea, it's the high school cafeteria known as Chiat.
And you know what? This is the best representation of ad agency life we've seen in a long time. The primadonna's (account managers) prance with self-importance, the jocks (creatives) think they're better than everyone else, the tools (media) actually have heart but are afraid to express it and the nerds (traffic) get run over...over and over again.
Oh yes, some think this is yet another step down for a once great ad agency but we think someone's finally got agency life right.
And at Chiat, the lowly media planner scores with the hot AE. And there's absolutely nothing wrong with that at all.
Cisco's trained us to expect a campy pitch for the ASR 9000 to accompany almost all holidays where we have to demonstrate undying loyalty with cash.
Father's Day is no exception. After giving Dad a pass on every cheap brag and unlikely childhood triumph he's ever told, Cisco poses profound questions like this one:
"...And In what freaking universe would argyle socks be more appealing than six times the mobile backhaul capacity?!!"
Not this one, I guess. That reference to Dad being "burly and barrel-chested" was kind of creepy though, but in keeping with that slightly-violating oddvertising vibe that we're all crazy about right now.
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