At 72 Croisette (the so-called Gutter Bar) last night, Shannon Stephaniuk introduced me to the members of Ogilvy Stockholm, which won a Gold Lion for its work for UNA Sweden.
Their objective was to raise funds to support the war victims of Georgia (the country, not the state); and to do this, they spoke with the locals and gathered small, specific and personal items that belonged to people affected by the war.
See Shoes, Sweater and Sheet; I found the sight of those scorched, warped items physically painful, and the stories still more moving.
It's my strong feeling that the work deserved a Grand Prix, but apparently you can't win one if the effort is nonprofit. Weird logics. In any case, I hung out awhile and talked to the guys about the work, what they did and how it made them feel in general.
Video interviews below. Given that it's the Gutter Bar at 2:00 AM and not, say, an Embassy lobby, try to bear with the background noise. Better yet, imagine you're there, stumbling around with your third vodka tonic, playing guess-the-accent with your group of chums-for-the-week.
We hate Box Tops. We hate the mess they make when family members collect thousands of them to raise money for various educational causes. OK, so we really don't hate Box Tops but we do hate the process one must go through just to see their benefit. It's like coupons and Sunday circulars. Why create and print all that crap when you could just give the discount/donation anyway? Oh, we know. It's becasue you really don't want to give things away so you make it really hard for people to take advantage of what you're sort of offering.
Despite this opinion, enough people have clipped enough Box Tops to raise $300 million for schools. So that's not a bad thing. They've even made a little video to celebrate.
We still hate the mess they make though.
As part of his research project "about the future model of advertising" for thesis work at the Berlin School of Creative Leadership, AlmapBBDO Creative Director Sergio Mugnaini created a Mad Men-themed online research survey that's very cool. The survey takes scenes from Mad Men and dubs the survey questions right into the scene. Way more interesting than page after page of plain text. Ingenious, actually.
Remember Tom Dickson from BlendTec? He's the guy who tosses stuff into a blender infomercial-style. Mullen grabbed him for a video that promotes a new Olympus camera. Tossing everything from an SLR to a point and shoot to a lens to an HD camcorder to a voice recorder to some sweet art, Tom blends up a master piece: The Olympus EP1, the ultimate gadget.
Oddly, the thing looks like it came out of the fifties but some Olympus designer probably that that'd be all retro-cool.
Seriously? Who are you people???
bradnique123 (4 hours ago)
They saved the best for last........lmao
Pennstatekid919 (4 hours ago)
i love this commercial its hilarious
Matthew52094 (5 hours ago)
oVeRkIlLiO (5 hours ago)
0:11 and your boss has no brains and 0:14 if youve been filling out tour time sheets lol
Orinana (10 hours ago)
TIME SHEETS FTW
JenovaXMGO (12 hours ago)
johnsongurl4eva (12 hours ago)
OMG.best commercial ever.i love the time sheets guy.freakin hilarious.
gabe6662345 (12 hours ago)
i love the stuck in the lane part and when he goes " fillin out ur time sheets"
prinston021 (12 hours ago)
XD Love it!
So, yea. Transformers 2 is here and so are all kinds of "robot sightings" across the globe. Yea, we know. Yawn. But they are The Real Effing Deal and they are Giant Effing Robots! And besides, we like Amy.
"V-Day" kicks off a new online video effort by Tampax that follows the story of Zack Johnson, a guy who woke up one morning to find he has a gaping vagina where his second head should be.
Don't know how it'll all pan out, but it promises to be occasionally funny in a banal teen angst kind of way. Follow the progression at Zack16.com, a site reminiscent of a teenage boy's notebook, complete with videos, a blog, Polaroid-styled images and a Twitter feed.
The tweets are kind of funny and appear to be getting progressively more emo. Apparently he's already had a period and now feels every guy should experience one.
Hear, hear. Although to be frank, marvelous breakthroughs in birth control make it so even real women don't have to endure random visits from Aunt Flo anymore.
Work by Leo Burnett/Chicago.
The cool thing about Stella Artois is that it maintains a semblance of flair without ever forgetting it's still just a beer.
"Pirate Paper Boat" takes place somewhere French Riviera-like. A woman fails in her attempts to flag down a waiter for a Stella Artois Legere; an entirely-too-suave dude, separated from her by the breadth of a fountain, witnesses her distress and sends her his Stella in a paper boat.
It'd be a charming little piece if the ad stopped there. But it doesn't. They call it "Pirate Paper Boat" for a reason!*
Some bra marketers, such as Wonderbra, love to tout the fact they help a woman look bigger than she really is. Others, such as Ultimo, are more practical and love to tout their product's ability to control what they've already got. Even in the most extreme circumstances like, oh, on several roller coasters at Allton Towers Resort.
Host Holly thanks us for joining her and a bevy of lingerie-clad ladies who illustrate how Ultimo is all about allowing women to enjoy "thrills without spills."
Ladies, do not attempt while wearing a Wonderbra. You will get hurt.
To drum up some biz-nass in its home state Kansas, the Russell Agency cobbled together this low-budget spot called "Bob's Mops." In it, a desperate business owner dons a saucy gorilla suit and dances on the street for would-be mop clients, ultimately scaring most innocent bystanders away.
We like gorillas that dance; more importantly, we like agencies that are trying to reach out to their communities, particularly small businesses, which need all the creative help they can get. Ya just don't see enough of that.